Essentials of marketing research: a hands-on orientation
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Boston
Pearson
[2015]
|
| Edition: | Global edition |
| Subjects: | |
| Online Access: | FHD01 TUM01 |
| Item Description: | Print version record |
| Physical Description: | 1 online resource (xxiv, 408 pages) color illustrations |
| ISBN: | 9781292075143 1292075147 |
Staff View
MARC
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| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
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Record in the Search Index
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| author | Malhotra, Naresh K. |
| author_facet | Malhotra, Naresh K. |
| author_role | aut |
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| author_variant | n k m nk nkm |
| building | Verbundindex |
| bvnumber | BV044361816 |
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| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| format | Electronic eBook |
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| id | DE-604.BV044361816 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:50:49Z |
| institution | BVB |
| isbn | 9781292075143 1292075147 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029764447 |
| oclc_num | 965383224 |
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| physical | 1 online resource (xxiv, 408 pages) color illustrations |
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| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Pearson |
| record_format | marc |
| spelling | Malhotra, Naresh K. Verfasser aut Essentials of marketing research a hands-on orientation Naresh K. Malhotra, Georgia Institute of Technology Global edition Boston Pearson [2015] © 2015 1 online resource (xxiv, 408 pages) color illustrations txt rdacontent c rdamedia cr rdacarrier Print version record Marketing research fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing research Erscheint auch als Druck-Ausgabe Malhotra, Naresh K. Essentials of marketing research Boston : Pearson, [2015] 9780137066735 |
| spellingShingle | Malhotra, Naresh K. Essentials of marketing research a hands-on orientation Marketing research fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing research |
| title | Essentials of marketing research a hands-on orientation |
| title_auth | Essentials of marketing research a hands-on orientation |
| title_exact_search | Essentials of marketing research a hands-on orientation |
| title_full | Essentials of marketing research a hands-on orientation Naresh K. Malhotra, Georgia Institute of Technology |
| title_fullStr | Essentials of marketing research a hands-on orientation Naresh K. Malhotra, Georgia Institute of Technology |
| title_full_unstemmed | Essentials of marketing research a hands-on orientation Naresh K. Malhotra, Georgia Institute of Technology |
| title_short | Essentials of marketing research |
| title_sort | essentials of marketing research a hands on orientation |
| title_sub | a hands-on orientation |
| topic | Marketing research fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing research |
| topic_facet | Marketing research BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft |
| work_keys_str_mv | AT malhotranareshk essentialsofmarketingresearchahandsonorientation |