APA (7th ed.) Citation

Burns, A. C., Veeck, A., & Bush, R. F. (2017). Marketing research (Eighth edition, global edition.). Pearson.

Chicago Style (17th ed.) Citation

Burns, Alvin C., Ann Veeck, and Ronald F. Bush. Marketing Research. Eighth edition, global edition. Harlow, England: Pearson, 2017.

MLA (9th ed.) Citation

Burns, Alvin C., et al. Marketing Research. Eighth edition, global edition. Pearson, 2017.