The strategy and tactics of pricing: a guide to growing more profitably
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| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
Routledge, Taylor & Francis Group
2016
|
| Edition: | Fifth edition |
| Subjects: | |
| Online Access: | TUM01 |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 9781351969512 135196951X 9781351969505 1351969501 9781138227095 1138227099 9781315266220 |
Staff View
MARC
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| 245 | 1 | 0 | |a The strategy and tactics of pricing |b a guide to growing more profitably |c Thomas T. Nagle, John E. Hogan, Joseph Zale |
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| 505 | 8 | |a Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
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| 650 | 7 | |a Pricing |2 fast | |
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Record in the Search Index
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| any_adam_object | |
| author | Nagle, Thomas T. 1951- Zale, Joseph Hogan, John E. |
| author_GND | (DE-588)118121588 |
| author_facet | Nagle, Thomas T. 1951- Zale, Joseph Hogan, John E. |
| author_role | aut aut aut |
| author_sort | Nagle, Thomas T. 1951- |
| author_variant | t t n tt ttn j z jz j e h je jeh |
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| bvnumber | BV044361394 |
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| collection | ZDB-4-NLEBK |
| contents | Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing |
| ctrlnum | (ZDB-4-NLEBK)ocn957464921 (OCoLC)957464921 (DE-599)BVBBV044361394 |
| dewey-full | 658.8/16 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/16 |
| dewey-search | 658.8/16 |
| dewey-sort | 3658.8 216 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Fifth edition |
| format | Electronic eBook |
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| id | DE-604.BV044361394 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:50:48Z |
| institution | BVB |
| isbn | 9781351969512 135196951X 9781351969505 1351969501 9781138227095 1138227099 9781315266220 |
| language | English |
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| publishDate | 2016 |
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| publisher | Routledge, Taylor & Francis Group |
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| spelling | Nagle, Thomas T. 1951- Verfasser (DE-588)118121588 aut The strategy and tactics of pricing a guide to growing more profitably Thomas T. Nagle, John E. Hogan, Joseph Zale Fifth edition London Routledge, Taylor & Francis Group 2016 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing BUSINESS & ECONOMICS / Marketing / General bisacsh Marketing / Decision making fast Pricing fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Pricing Marketing Decision making Preispolitik (DE-588)4047118-4 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Management (DE-588)4037278-9 s Preispolitik (DE-588)4047118-4 s 1\p DE-604 Zale, Joseph Verfasser aut Hogan, John E. Verfasser aut Erscheint auch als Druck-Ausgabe 5. new international edition Pearson Education 978-1-292-02323-6 Erscheint auch als Druck-Ausgabe 978-0-13-610682-1 Original 9780136106814 0136106811 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Nagle, Thomas T. 1951- Zale, Joseph Hogan, John E. The strategy and tactics of pricing a guide to growing more profitably Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing BUSINESS & ECONOMICS / Marketing / General bisacsh Marketing / Decision making fast Pricing fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Pricing Marketing Decision making Preispolitik (DE-588)4047118-4 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4047118-4 (DE-588)4037278-9 |
| title | The strategy and tactics of pricing a guide to growing more profitably |
| title_auth | The strategy and tactics of pricing a guide to growing more profitably |
| title_exact_search | The strategy and tactics of pricing a guide to growing more profitably |
| title_full | The strategy and tactics of pricing a guide to growing more profitably Thomas T. Nagle, John E. Hogan, Joseph Zale |
| title_fullStr | The strategy and tactics of pricing a guide to growing more profitably Thomas T. Nagle, John E. Hogan, Joseph Zale |
| title_full_unstemmed | The strategy and tactics of pricing a guide to growing more profitably Thomas T. Nagle, John E. Hogan, Joseph Zale |
| title_short | The strategy and tactics of pricing |
| title_sort | the strategy and tactics of pricing a guide to growing more profitably |
| title_sub | a guide to growing more profitably |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh Marketing / Decision making fast Pricing fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Pricing Marketing Decision making Preispolitik (DE-588)4047118-4 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General Marketing / Decision making Pricing BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Pricing Marketing Decision making Preispolitik Management |
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