The blueprint for strategic advertising: how critical thinking builds successful campaigns
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, NY
Routledge,Taylor & Francis Group
[2016]
|
| Subjects: | |
| Item Description: | Includes index Online resource, title from PDF title page (Ebsco, viewed on July 27, 2016) |
| Physical Description: | 1 online resource |
| ISBN: | 9781317211624 1317211626 |
Staff View
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| id | DE-604.BV044361183 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:50:48Z |
| institution | BVB |
| isbn | 9781317211624 1317211626 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029763814 |
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| publishDate | 2016 |
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| publisher | Routledge,Taylor & Francis Group |
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| spelling | Berman, Margo 1947- Verfasser aut The blueprint for strategic advertising how critical thinking builds successful campaigns Margo Berman New York, NY Routledge,Taylor & Francis Group [2016] © 2017 1 online resource txt rdacontent c rdamedia cr rdacarrier Includes index Online resource, title from PDF title page (Ebsco, viewed on July 27, 2016) BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Critical thinking fast Strategic planning fast Wirtschaft Advertising Critical thinking Strategic planning |
| spellingShingle | Berman, Margo 1947- The blueprint for strategic advertising how critical thinking builds successful campaigns BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Critical thinking fast Strategic planning fast Wirtschaft Advertising Critical thinking Strategic planning |
| title | The blueprint for strategic advertising how critical thinking builds successful campaigns |
| title_auth | The blueprint for strategic advertising how critical thinking builds successful campaigns |
| title_exact_search | The blueprint for strategic advertising how critical thinking builds successful campaigns |
| title_full | The blueprint for strategic advertising how critical thinking builds successful campaigns Margo Berman |
| title_fullStr | The blueprint for strategic advertising how critical thinking builds successful campaigns Margo Berman |
| title_full_unstemmed | The blueprint for strategic advertising how critical thinking builds successful campaigns Margo Berman |
| title_short | The blueprint for strategic advertising |
| title_sort | the blueprint for strategic advertising how critical thinking builds successful campaigns |
| title_sub | how critical thinking builds successful campaigns |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Critical thinking fast Strategic planning fast Wirtschaft Advertising Critical thinking Strategic planning |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Advertising Critical thinking Strategic planning Wirtschaft Advertising Critical thinking Strategic planning |
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