Consumer culture, branding and identity in the new Russia. From five-year plan to 4x4:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Basingstoke
Taylor & Francis Ltd
2016
|
| Series: | Routledge interpretive marketing research series
|
| Subjects: | |
| Item Description: | Print version record |
| Physical Description: | 1 online resource (232 pages) |
| ISBN: | 9781317936329 1317936329 |
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| 505 | 8 | |a As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today's Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in particular. Particular attention is paid to the ways in which brands, both Russian and foreign, construct categories of identity in order to claim legitimacy for themselves. What emerges is a fascinating picture of how consumer culture is being reinvented in Russia today, in a society which has one, nostalgic eye turned towards the past, and the other, utopian eye, set firmly on the future. Borrowing concepts from both marketing and cultural studies, the approach throughout is interdisciplinary, and will be of considerable interest, to researchers, students and practitioners wishing to gain invaluable insights into one of the most lucrative, and exciting, of today's emerging markets | |
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| author | Roberts, Graham H. J. |
| author_facet | Roberts, Graham H. J. |
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| contents | As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today's Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in particular. Particular attention is paid to the ways in which brands, both Russian and foreign, construct categories of identity in order to claim legitimacy for themselves. What emerges is a fascinating picture of how consumer culture is being reinvented in Russia today, in a society which has one, nostalgic eye turned towards the past, and the other, utopian eye, set firmly on the future. Borrowing concepts from both marketing and cultural studies, the approach throughout is interdisciplinary, and will be of considerable interest, to researchers, students and practitioners wishing to gain invaluable insights into one of the most lucrative, and exciting, of today's emerging markets |
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| dewey-full | 330 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 330 - Economics |
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| dewey-tens | 330 - Economics |
| discipline | Slavistik Wirtschaftswissenschaften Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
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| id | DE-604.BV044360851 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:50:47Z |
| institution | BVB |
| isbn | 9781317936329 1317936329 |
| language | English |
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| spelling | Roberts, Graham H. J. Verfasser aut Consumer culture, branding and identity in the new Russia. From five-year plan to 4x4 graham H.J. Roberts Basingstoke Taylor & Francis Ltd 2016 1 online resource (232 pages) txt rdacontent c rdamedia cr rdacarrier Routledge interpretive marketing research series Print version record As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today's Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in particular. Particular attention is paid to the ways in which brands, both Russian and foreign, construct categories of identity in order to claim legitimacy for themselves. What emerges is a fascinating picture of how consumer culture is being reinvented in Russia today, in a society which has one, nostalgic eye turned towards the past, and the other, utopian eye, set firmly on the future. Borrowing concepts from both marketing and cultural studies, the approach throughout is interdisciplinary, and will be of considerable interest, to researchers, students and practitioners wishing to gain invaluable insights into one of the most lucrative, and exciting, of today's emerging markets BUSINESS & ECONOMICS / Economics / General bisacsh BUSINESS & ECONOMICS / Reference bisacsh Branding (Marketing) fast Consumers fast Consumption (Economics) / Social aspects fast Group identity fast Marketing fast Gesellschaft Wirtschaft Consumers Russia (Federation) Consumption (Economics) Social aspects Russia (Federation) Marketing Russia (Federation) Branding (Marketing) Russia (Federation) Group identity Russia (Federation) Markenpolitik (DE-588)4144679-3 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Identität (DE-588)4026482-8 gnd rswk-swf Konsumgüternachfrage (DE-588)4120596-0 gnd rswk-swf Russland (DE-588)4076899-5 gnd rswk-swf Russland (DE-588)4076899-5 g Konsumgüternachfrage (DE-588)4120596-0 s Verbraucherverhalten (DE-588)4062644-1 s Markenpolitik (DE-588)4144679-3 s Identität (DE-588)4026482-8 s DE-604 Erscheint auch als Druck-Ausgabe Roberts, Graham H. J. Consumer culture, branding and identity in the new Russia. From five-year plan to 4x4 Basingstoke : Taylor & Francis Ltd 2016 9780415722407 |
| spellingShingle | Roberts, Graham H. J. Consumer culture, branding and identity in the new Russia. From five-year plan to 4x4 As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today's Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in particular. Particular attention is paid to the ways in which brands, both Russian and foreign, construct categories of identity in order to claim legitimacy for themselves. What emerges is a fascinating picture of how consumer culture is being reinvented in Russia today, in a society which has one, nostalgic eye turned towards the past, and the other, utopian eye, set firmly on the future. Borrowing concepts from both marketing and cultural studies, the approach throughout is interdisciplinary, and will be of considerable interest, to researchers, students and practitioners wishing to gain invaluable insights into one of the most lucrative, and exciting, of today's emerging markets BUSINESS & ECONOMICS / Economics / General bisacsh BUSINESS & ECONOMICS / Reference bisacsh Branding (Marketing) fast Consumers fast Consumption (Economics) / Social aspects fast Group identity fast Marketing fast Gesellschaft Wirtschaft Consumers Russia (Federation) Consumption (Economics) Social aspects Russia (Federation) Marketing Russia (Federation) Branding (Marketing) Russia (Federation) Group identity Russia (Federation) Markenpolitik (DE-588)4144679-3 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Identität (DE-588)4026482-8 gnd Konsumgüternachfrage (DE-588)4120596-0 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4062644-1 (DE-588)4026482-8 (DE-588)4120596-0 (DE-588)4076899-5 |
| title | Consumer culture, branding and identity in the new Russia. From five-year plan to 4x4 |
| title_auth | Consumer culture, branding and identity in the new Russia. From five-year plan to 4x4 |
| title_exact_search | Consumer culture, branding and identity in the new Russia. From five-year plan to 4x4 |
| title_full | Consumer culture, branding and identity in the new Russia. From five-year plan to 4x4 graham H.J. Roberts |
| title_fullStr | Consumer culture, branding and identity in the new Russia. From five-year plan to 4x4 graham H.J. Roberts |
| title_full_unstemmed | Consumer culture, branding and identity in the new Russia. From five-year plan to 4x4 graham H.J. Roberts |
| title_short | Consumer culture, branding and identity in the new Russia. From five-year plan to 4x4 |
| title_sort | consumer culture branding and identity in the new russia from five year plan to 4x4 |
| topic | BUSINESS & ECONOMICS / Economics / General bisacsh BUSINESS & ECONOMICS / Reference bisacsh Branding (Marketing) fast Consumers fast Consumption (Economics) / Social aspects fast Group identity fast Marketing fast Gesellschaft Wirtschaft Consumers Russia (Federation) Consumption (Economics) Social aspects Russia (Federation) Marketing Russia (Federation) Branding (Marketing) Russia (Federation) Group identity Russia (Federation) Markenpolitik (DE-588)4144679-3 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Identität (DE-588)4026482-8 gnd Konsumgüternachfrage (DE-588)4120596-0 gnd |
| topic_facet | BUSINESS & ECONOMICS / Economics / General BUSINESS & ECONOMICS / Reference Branding (Marketing) Consumers Consumption (Economics) / Social aspects Group identity Marketing Gesellschaft Wirtschaft Consumers Russia (Federation) Consumption (Economics) Social aspects Russia (Federation) Marketing Russia (Federation) Branding (Marketing) Russia (Federation) Group identity Russia (Federation) Markenpolitik Verbraucherverhalten Identität Konsumgüternachfrage Russland |
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