Destination marketing: essentials
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
Routledge
2016
|
| Edition: | Second edition |
| Subjects: | |
| Item Description: | Description based on print version record |
| Physical Description: | 1 online resource (xx, 344 pages) illustrations |
| ISBN: | 9781317430919 1317430913 9781315691701 1315691701 |
Staff View
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| 505 | 8 | |a Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples | |
| 505 | 8 | |a Machine generated contents note: 1. The study of destination marketing -- 2. The destination marketing organisation (DMO) and destination competitiveness -- 3. The role of government in destination competitiveness -- 4. The destination marketing organisation (DMO) and social media -- 5. Governance of destination marketing organisations (DMOs) -- 6. The destination marketing organisation (DMO), meetings and events -- 7. The destination marketing organisation (DMO), disasters, crises and dark tourism -- 8. Destination marketing strategy development -- 9. Destination branding -- 10. Destination image -- 11. Destination brand positioning -- 12. Destination consumer-marketing communications -- 13. The destination marketing organisation (DMO), public relations (PR) and publicity -- 14. Destination marketing organisations (DMOs) and the travel trade -- 15. Destination marketing organisation (DMO) performance measurement | |
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| 650 | 7 | |a TRAVEL / Parks & Campgrounds |2 bisacsh | |
| 650 | 7 | |a Tourism / Management |2 fast | |
| 650 | 7 | |a Tourism / Marketing |2 fast | |
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| 650 | 4 | |a Geowissenschaften | |
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Record in the Search Index
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| any_adam_object | |
| author | Pike, Steven |
| author_facet | Pike, Steven |
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| contents | Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples Machine generated contents note: 1. The study of destination marketing -- 2. The destination marketing organisation (DMO) and destination competitiveness -- 3. The role of government in destination competitiveness -- 4. The destination marketing organisation (DMO) and social media -- 5. Governance of destination marketing organisations (DMOs) -- 6. The destination marketing organisation (DMO), meetings and events -- 7. The destination marketing organisation (DMO), disasters, crises and dark tourism -- 8. Destination marketing strategy development -- 9. Destination branding -- 10. Destination image -- 11. Destination brand positioning -- 12. Destination consumer-marketing communications -- 13. The destination marketing organisation (DMO), public relations (PR) and publicity -- 14. Destination marketing organisations (DMOs) and the travel trade -- 15. Destination marketing organisation (DMO) performance measurement |
| ctrlnum | (ZDB-4-NLEBK)ocn932622849 (OCoLC)932622849 (DE-599)BVBBV044360219 |
| dewey-full | 910.68/8 |
| dewey-hundreds | 900 - History & geography |
| dewey-ones | 910 - Geography and travel |
| dewey-raw | 910.68/8 |
| dewey-search | 910.68/8 |
| dewey-sort | 3910.68 18 |
| dewey-tens | 910 - Geography and travel |
| discipline | Wirtschaftswissenschaften Geographie |
| edition | Second edition |
| format | Electronic eBook |
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| id | DE-604.BV044360219 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:50:46Z |
| institution | BVB |
| isbn | 9781317430919 1317430913 9781315691701 1315691701 |
| language | English |
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| physical | 1 online resource (xx, 344 pages) illustrations |
| psigel | ZDB-4-NLEBK |
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| publisher | Routledge |
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| spelling | Pike, Steven Verfasser aut Destination marketing essentials Steven Pike Second edition London Routledge 2016 2016 1 online resource (xx, 344 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Description based on print version record Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples Machine generated contents note: 1. The study of destination marketing -- 2. The destination marketing organisation (DMO) and destination competitiveness -- 3. The role of government in destination competitiveness -- 4. The destination marketing organisation (DMO) and social media -- 5. Governance of destination marketing organisations (DMOs) -- 6. The destination marketing organisation (DMO), meetings and events -- 7. The destination marketing organisation (DMO), disasters, crises and dark tourism -- 8. Destination marketing strategy development -- 9. Destination branding -- 10. Destination image -- 11. Destination brand positioning -- 12. Destination consumer-marketing communications -- 13. The destination marketing organisation (DMO), public relations (PR) and publicity -- 14. Destination marketing organisations (DMOs) and the travel trade -- 15. Destination marketing organisation (DMO) performance measurement SCIENCE / Earth Sciences / Geography bisacsh TRAVEL / Budget bisacsh TRAVEL / Hikes & Walks bisacsh TRAVEL / Museums, Tours, Points of Interest bisacsh TRAVEL / Parks & Campgrounds bisacsh Tourism / Management fast Tourism / Marketing fast Geografie Geowissenschaften Tourism Marketing Tourism Management Fremdenverkehrsort (DE-588)4130979-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Fremdenverkehrsort (DE-588)4130979-0 s Marketing (DE-588)4037589-4 s 1\p DE-604 Erscheint auch als Druck-Ausgabe Pike, Steven Destination marketing Second edition New York, NY : Routledge, 2015 9781138912915 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Pike, Steven Destination marketing essentials Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples Machine generated contents note: 1. The study of destination marketing -- 2. The destination marketing organisation (DMO) and destination competitiveness -- 3. The role of government in destination competitiveness -- 4. The destination marketing organisation (DMO) and social media -- 5. Governance of destination marketing organisations (DMOs) -- 6. The destination marketing organisation (DMO), meetings and events -- 7. The destination marketing organisation (DMO), disasters, crises and dark tourism -- 8. Destination marketing strategy development -- 9. Destination branding -- 10. Destination image -- 11. Destination brand positioning -- 12. Destination consumer-marketing communications -- 13. The destination marketing organisation (DMO), public relations (PR) and publicity -- 14. Destination marketing organisations (DMOs) and the travel trade -- 15. Destination marketing organisation (DMO) performance measurement SCIENCE / Earth Sciences / Geography bisacsh TRAVEL / Budget bisacsh TRAVEL / Hikes & Walks bisacsh TRAVEL / Museums, Tours, Points of Interest bisacsh TRAVEL / Parks & Campgrounds bisacsh Tourism / Management fast Tourism / Marketing fast Geografie Geowissenschaften Tourism Marketing Tourism Management Fremdenverkehrsort (DE-588)4130979-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4130979-0 (DE-588)4037589-4 |
| title | Destination marketing essentials |
| title_auth | Destination marketing essentials |
| title_exact_search | Destination marketing essentials |
| title_full | Destination marketing essentials Steven Pike |
| title_fullStr | Destination marketing essentials Steven Pike |
| title_full_unstemmed | Destination marketing essentials Steven Pike |
| title_short | Destination marketing |
| title_sort | destination marketing essentials |
| title_sub | essentials |
| topic | SCIENCE / Earth Sciences / Geography bisacsh TRAVEL / Budget bisacsh TRAVEL / Hikes & Walks bisacsh TRAVEL / Museums, Tours, Points of Interest bisacsh TRAVEL / Parks & Campgrounds bisacsh Tourism / Management fast Tourism / Marketing fast Geografie Geowissenschaften Tourism Marketing Tourism Management Fremdenverkehrsort (DE-588)4130979-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | SCIENCE / Earth Sciences / Geography TRAVEL / Budget TRAVEL / Hikes & Walks TRAVEL / Museums, Tours, Points of Interest TRAVEL / Parks & Campgrounds Tourism / Management Tourism / Marketing Geografie Geowissenschaften Tourism Marketing Tourism Management Fremdenverkehrsort Marketing |
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