Global issues in pharmaceutical marketing:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
Routledge
2016
|
| Subjects: | |
| Item Description: | Online resource; title from PDF title page (EBSCO, viewed July 21, 2015) |
| Physical Description: | 1 online resource |
| ISBN: | 9781136313301 1136313303 |
Staff View
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| 500 | |a Online resource; title from PDF title page (EBSCO, viewed July 21, 2015) | ||
| 505 | 8 | |a Pharmaceutical industry structure : its effect on marketing performance and product innovation -- The environmental forces that influence industry stakeholders and shape their interactions -- Global health care systems and market access : variations on a theme -- The structure of the global marketing organization and its effect on market performance -- Global pharmaceutical branding : moving from blockbuster to niche strategies -- Traditional industry communication to physicians : promotional and and informational elements -- Digital communication to physicians : closed loop and multichannel marketing -- Direct to consumer advertising : broadcast and print media -- Consumer digital communication channels : eDTCA 1.0, 2.0 and mHealth -- Industry self regulation : finding the balance -- Emerging markets and OTC markets : future opportunities and current challenges -- The industry's declining reputation : a prescription for change | |
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Record in the Search Index
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| author | Prevel Katsanis, Lea |
| author_facet | Prevel Katsanis, Lea |
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| contents | Pharmaceutical industry structure : its effect on marketing performance and product innovation -- The environmental forces that influence industry stakeholders and shape their interactions -- Global health care systems and market access : variations on a theme -- The structure of the global marketing organization and its effect on market performance -- Global pharmaceutical branding : moving from blockbuster to niche strategies -- Traditional industry communication to physicians : promotional and and informational elements -- Digital communication to physicians : closed loop and multichannel marketing -- Direct to consumer advertising : broadcast and print media -- Consumer digital communication channels : eDTCA 1.0, 2.0 and mHealth -- Industry self regulation : finding the balance -- Emerging markets and OTC markets : future opportunities and current challenges -- The industry's declining reputation : a prescription for change |
| ctrlnum | (ZDB-4-NLEBK)ocn913955798 (OCoLC)913955798 (DE-599)BVBBV044359532 |
| dewey-full | 615.1068/8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 615 - Pharmacology and therapeutics |
| dewey-raw | 615.1068/8 |
| dewey-search | 615.1068/8 |
| dewey-sort | 3615.1068 18 |
| dewey-tens | 610 - Medicine and health |
| discipline | Medizin |
| format | Electronic eBook |
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| id | DE-604.BV044359532 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:50:45Z |
| institution | BVB |
| isbn | 9781136313301 1136313303 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029762163 |
| oclc_num | 913955798 |
| open_access_boolean | |
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| psigel | ZDB-4-NLEBK |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Routledge |
| record_format | marc |
| spelling | Prevel Katsanis, Lea Verfasser aut Global issues in pharmaceutical marketing Lea Prevel Katsanis New York Routledge 2016 © 2016 1 online resource txt rdacontent c rdamedia cr rdacarrier Online resource; title from PDF title page (EBSCO, viewed July 21, 2015) Pharmaceutical industry structure : its effect on marketing performance and product innovation -- The environmental forces that influence industry stakeholders and shape their interactions -- Global health care systems and market access : variations on a theme -- The structure of the global marketing organization and its effect on market performance -- Global pharmaceutical branding : moving from blockbuster to niche strategies -- Traditional industry communication to physicians : promotional and and informational elements -- Digital communication to physicians : closed loop and multichannel marketing -- Direct to consumer advertising : broadcast and print media -- Consumer digital communication channels : eDTCA 1.0, 2.0 and mHealth -- Industry self regulation : finding the balance -- Emerging markets and OTC markets : future opportunities and current challenges -- The industry's declining reputation : a prescription for change MEDICAL / Pharmacology bisacsh Drugs / Marketing fast Pharmaceutical industry fast Medizin Drugs Marketing Pharmaceutical industry |
| spellingShingle | Prevel Katsanis, Lea Global issues in pharmaceutical marketing Pharmaceutical industry structure : its effect on marketing performance and product innovation -- The environmental forces that influence industry stakeholders and shape their interactions -- Global health care systems and market access : variations on a theme -- The structure of the global marketing organization and its effect on market performance -- Global pharmaceutical branding : moving from blockbuster to niche strategies -- Traditional industry communication to physicians : promotional and and informational elements -- Digital communication to physicians : closed loop and multichannel marketing -- Direct to consumer advertising : broadcast and print media -- Consumer digital communication channels : eDTCA 1.0, 2.0 and mHealth -- Industry self regulation : finding the balance -- Emerging markets and OTC markets : future opportunities and current challenges -- The industry's declining reputation : a prescription for change MEDICAL / Pharmacology bisacsh Drugs / Marketing fast Pharmaceutical industry fast Medizin Drugs Marketing Pharmaceutical industry |
| title | Global issues in pharmaceutical marketing |
| title_auth | Global issues in pharmaceutical marketing |
| title_exact_search | Global issues in pharmaceutical marketing |
| title_full | Global issues in pharmaceutical marketing Lea Prevel Katsanis |
| title_fullStr | Global issues in pharmaceutical marketing Lea Prevel Katsanis |
| title_full_unstemmed | Global issues in pharmaceutical marketing Lea Prevel Katsanis |
| title_short | Global issues in pharmaceutical marketing |
| title_sort | global issues in pharmaceutical marketing |
| topic | MEDICAL / Pharmacology bisacsh Drugs / Marketing fast Pharmaceutical industry fast Medizin Drugs Marketing Pharmaceutical industry |
| topic_facet | MEDICAL / Pharmacology Drugs / Marketing Pharmaceutical industry Medizin Drugs Marketing Pharmaceutical industry |
| work_keys_str_mv | AT prevelkatsanislea globalissuesinpharmaceuticalmarketing |