Principles of retailing:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
Routledge, Taylor & Francis Group
2015
|
| Edition: | Second edition |
| Subjects: | |
| Item Description: | Online resource; title from PDF title page (EBSCO, viewed April 30, 2015) |
| Physical Description: | 1 online resource |
| ISBN: | 9781317648291 1317648293 |
Staff View
MARC
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| 100 | 1 | |a Fernie, John |d 1948- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Principles of retailing |c John Fernie, Suzanne Fernie, and Christopher M. Moore |
| 250 | |a Second edition | ||
| 264 | 1 | |a London |b Routledge, Taylor & Francis Group |c 2015 | |
| 300 | |a 1 online resource | ||
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| 500 | |a Online resource; title from PDF title page (EBSCO, viewed April 30, 2015) | ||
| 505 | 8 | |a The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalisation of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security | |
| 505 | 8 | |a Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students. The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supp | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 4 | |a Retail trade / Management | |
| 650 | 4 | |a Retail trade | |
| 650 | 7 | |a Retail trade |2 fast | |
| 650 | 7 | |a Retail trade / Management |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Retail trade |a Retail trade |x Management | |
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Record in the Search Index
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| any_adam_object | |
| author | Fernie, John 1948- |
| author_facet | Fernie, John 1948- |
| author_role | aut |
| author_sort | Fernie, John 1948- |
| author_variant | j f jf |
| building | Verbundindex |
| bvnumber | BV044359263 |
| classification_rvk | QQ 440 |
| collection | ZDB-4-NLEBK |
| contents | The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalisation of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students. The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supp |
| ctrlnum | (ZDB-4-NLEBK)ocn908103461 (OCoLC)908103461 (DE-599)BVBBV044359263 |
| dewey-full | 658.8/7 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/7 |
| dewey-search | 658.8/7 |
| dewey-sort | 3658.8 17 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Electronic eBook |
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| id | DE-604.BV044359263 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:50:44Z |
| institution | BVB |
| isbn | 9781317648291 1317648293 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029761894 |
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| open_access_boolean | |
| physical | 1 online resource |
| psigel | ZDB-4-NLEBK |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| spelling | Fernie, John 1948- Verfasser aut Principles of retailing John Fernie, Suzanne Fernie, and Christopher M. Moore Second edition London Routledge, Taylor & Francis Group 2015 1 online resource txt rdacontent c rdamedia cr rdacarrier Online resource; title from PDF title page (EBSCO, viewed April 30, 2015) The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalisation of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students. The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supp BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Retail trade / Management Retail trade Retail trade fast Retail trade / Management fast Wirtschaft Retail trade Retail trade Management Einzelhandel (DE-588)4127747-8 gnd rswk-swf Einzelhandel (DE-588)4127747-8 s 1\p DE-604 Fernie, Sue Sonstige oth Moore, Christopher 1937- Sonstige oth Erscheint auch als Druck-Ausgabe Fernie, John Principles of Retailing Hoboken : Taylor and Francis,c2015 9781138791947 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Fernie, John 1948- Principles of retailing The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalisation of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students. The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supp BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Retail trade / Management Retail trade Retail trade fast Retail trade / Management fast Wirtschaft Retail trade Retail trade Management Einzelhandel (DE-588)4127747-8 gnd |
| subject_GND | (DE-588)4127747-8 |
| title | Principles of retailing |
| title_auth | Principles of retailing |
| title_exact_search | Principles of retailing |
| title_full | Principles of retailing John Fernie, Suzanne Fernie, and Christopher M. Moore |
| title_fullStr | Principles of retailing John Fernie, Suzanne Fernie, and Christopher M. Moore |
| title_full_unstemmed | Principles of retailing John Fernie, Suzanne Fernie, and Christopher M. Moore |
| title_short | Principles of retailing |
| title_sort | principles of retailing |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Retail trade / Management Retail trade Retail trade fast Retail trade / Management fast Wirtschaft Retail trade Retail trade Management Einzelhandel (DE-588)4127747-8 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Retail trade / Management Retail trade Wirtschaft Retail trade Retail trade Management Einzelhandel |
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