Sports marketing: a practical approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Milton Park, Abingdon, Oxon ; New York, NY
Routledge
2015
|
| Schlagworte: | |
| Beschreibung: | Vendor-supplied metadata |
| Beschreibung: | 1 online resource |
| ISBN: | 9781136223464 1136223460 9781315506487 1315506483 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV044359045 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 170620s2015 |||| o||u| ||||||eng d | ||
| 020 | |a 9781136223464 |9 978-1-136-22346-4 | ||
| 020 | |a 1136223460 |9 1-136-22346-0 | ||
| 020 | |a 9781315506487 |9 978-1-315-50648-7 | ||
| 020 | |a 1315506483 |9 1-315-50648-3 | ||
| 035 | |a (ZDB-4-NLEBK)ocn903488988 | ||
| 035 | |a (OCoLC)903488988 | ||
| 035 | |a (DE-599)BVBBV044359045 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 796.06/88 |2 23 | |
| 100 | 1 | |a DeGaris, Larry |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Sports marketing |b a practical approach |c Larry DeGaris |
| 264 | 1 | |a Milton Park, Abingdon, Oxon ; New York, NY |b Routledge |c 2015 | |
| 300 | |a 1 online resource | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Vendor-supplied metadata | ||
| 505 | 8 | |a "Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved -- ticket sales, media and sponsorship -- and explores key topics such as: Sports markets and business markets (b2b) Fan development Brand management Media audiences, rights and revenue Live sports events Sponsorship Merchandise and retail Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers a testbank, slides, web links and other useful features for teaching and learning. No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course"-- | |
| 650 | 7 | |a GAMES / Gambling / Sports |2 bisacsh | |
| 650 | 7 | |a SPORTS & RECREATION / Business Aspects |2 bisacsh | |
| 650 | 7 | |a SPORTS & RECREATION / Essays |2 bisacsh | |
| 650 | 7 | |a SPORTS & RECREATION / History |2 bisacsh | |
| 650 | 7 | |a SPORTS & RECREATION / Reference |2 bisacsh | |
| 650 | 7 | |a TRAVEL / Special Interest / Sports |2 bisacsh | |
| 650 | 7 | |a Sports / Economic aspects |2 fast | |
| 650 | 7 | |a Sports / Marketing |2 fast | |
| 650 | 7 | |a Sport |2 gnd | |
| 650 | 7 | |a Marketing |2 gnd | |
| 650 | 7 | |a Sportökonomie |2 gnd | |
| 650 | 4 | |a Geschichte | |
| 650 | 4 | |a Sports |x Marketing |a Sports |x Economic aspects | |
| 650 | 0 | 7 | |a Sport |0 (DE-588)4056366-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Sport |0 (DE-588)4056366-2 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 776 | 0 | |c Original |z 0415630479 |z 9780415630474 | |
| 912 | |a ZDB-4-NLEBK | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029761676 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804177605362974720 |
|---|---|
| any_adam_object | |
| author | DeGaris, Larry |
| author_facet | DeGaris, Larry |
| author_role | aut |
| author_sort | DeGaris, Larry |
| author_variant | l d ld |
| building | Verbundindex |
| bvnumber | BV044359045 |
| collection | ZDB-4-NLEBK |
| contents | "Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved -- ticket sales, media and sponsorship -- and explores key topics such as: Sports markets and business markets (b2b) Fan development Brand management Media audiences, rights and revenue Live sports events Sponsorship Merchandise and retail Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers a testbank, slides, web links and other useful features for teaching and learning. No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course"-- |
| ctrlnum | (ZDB-4-NLEBK)ocn903488988 (OCoLC)903488988 (DE-599)BVBBV044359045 |
| dewey-full | 796.06/88 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 796 - Athletic and outdoor sports and games |
| dewey-raw | 796.06/88 |
| dewey-search | 796.06/88 |
| dewey-sort | 3796.06 288 |
| dewey-tens | 790 - Recreational and performing arts |
| discipline | Sport |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03463nmm a2200577zc 4500</leader><controlfield tag="001">BV044359045</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">170620s2015 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781136223464</subfield><subfield code="9">978-1-136-22346-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1136223460</subfield><subfield code="9">1-136-22346-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781315506487</subfield><subfield code="9">978-1-315-50648-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1315506483</subfield><subfield code="9">1-315-50648-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-4-NLEBK)ocn903488988</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)903488988</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044359045</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">796.06/88</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">DeGaris, Larry</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Sports marketing</subfield><subfield code="b">a practical approach</subfield><subfield code="c">Larry DeGaris</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Milton Park, Abingdon, Oxon ; New York, NY</subfield><subfield code="b">Routledge</subfield><subfield code="c">2015</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Vendor-supplied metadata</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">"Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved -- ticket sales, media and sponsorship -- and explores key topics such as: Sports markets and business markets (b2b) Fan development Brand management Media audiences, rights and revenue Live sports events Sponsorship Merchandise and retail Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers a testbank, slides, web links and other useful features for teaching and learning. No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course"--</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">GAMES / Gambling / Sports</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">SPORTS & RECREATION / Business Aspects</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">SPORTS & RECREATION / Essays</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">SPORTS & RECREATION / History</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">SPORTS & RECREATION / Reference</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">TRAVEL / Special Interest / Sports</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Sports / Economic aspects</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Sports / Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Sport</subfield><subfield code="2">gnd</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gnd</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Sportökonomie</subfield><subfield code="2">gnd</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Geschichte</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sports</subfield><subfield code="x">Marketing</subfield><subfield code="a">Sports</subfield><subfield code="x">Economic aspects</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Sport</subfield><subfield code="0">(DE-588)4056366-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Sport</subfield><subfield code="0">(DE-588)4056366-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="c">Original</subfield><subfield code="z">0415630479</subfield><subfield code="z">9780415630474</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029761676</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV044359045 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:50:44Z |
| institution | BVB |
| isbn | 9781136223464 1136223460 9781315506487 1315506483 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029761676 |
| oclc_num | 903488988 |
| open_access_boolean | |
| physical | 1 online resource |
| psigel | ZDB-4-NLEBK |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Routledge |
| record_format | marc |
| spelling | DeGaris, Larry Verfasser aut Sports marketing a practical approach Larry DeGaris Milton Park, Abingdon, Oxon ; New York, NY Routledge 2015 1 online resource txt rdacontent c rdamedia cr rdacarrier Vendor-supplied metadata "Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved -- ticket sales, media and sponsorship -- and explores key topics such as: Sports markets and business markets (b2b) Fan development Brand management Media audiences, rights and revenue Live sports events Sponsorship Merchandise and retail Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers a testbank, slides, web links and other useful features for teaching and learning. No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course"-- GAMES / Gambling / Sports bisacsh SPORTS & RECREATION / Business Aspects bisacsh SPORTS & RECREATION / Essays bisacsh SPORTS & RECREATION / History bisacsh SPORTS & RECREATION / Reference bisacsh TRAVEL / Special Interest / Sports bisacsh Sports / Economic aspects fast Sports / Marketing fast Sport gnd Marketing gnd Sportökonomie gnd Geschichte Sports Marketing Sports Economic aspects Sport (DE-588)4056366-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Sport (DE-588)4056366-2 s 1\p DE-604 Original 0415630479 9780415630474 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | DeGaris, Larry Sports marketing a practical approach "Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved -- ticket sales, media and sponsorship -- and explores key topics such as: Sports markets and business markets (b2b) Fan development Brand management Media audiences, rights and revenue Live sports events Sponsorship Merchandise and retail Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers a testbank, slides, web links and other useful features for teaching and learning. No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course"-- GAMES / Gambling / Sports bisacsh SPORTS & RECREATION / Business Aspects bisacsh SPORTS & RECREATION / Essays bisacsh SPORTS & RECREATION / History bisacsh SPORTS & RECREATION / Reference bisacsh TRAVEL / Special Interest / Sports bisacsh Sports / Economic aspects fast Sports / Marketing fast Sport gnd Marketing gnd Sportökonomie gnd Geschichte Sports Marketing Sports Economic aspects Sport (DE-588)4056366-2 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4056366-2 (DE-588)4037589-4 |
| title | Sports marketing a practical approach |
| title_auth | Sports marketing a practical approach |
| title_exact_search | Sports marketing a practical approach |
| title_full | Sports marketing a practical approach Larry DeGaris |
| title_fullStr | Sports marketing a practical approach Larry DeGaris |
| title_full_unstemmed | Sports marketing a practical approach Larry DeGaris |
| title_short | Sports marketing |
| title_sort | sports marketing a practical approach |
| title_sub | a practical approach |
| topic | GAMES / Gambling / Sports bisacsh SPORTS & RECREATION / Business Aspects bisacsh SPORTS & RECREATION / Essays bisacsh SPORTS & RECREATION / History bisacsh SPORTS & RECREATION / Reference bisacsh TRAVEL / Special Interest / Sports bisacsh Sports / Economic aspects fast Sports / Marketing fast Sport gnd Marketing gnd Sportökonomie gnd Geschichte Sports Marketing Sports Economic aspects Sport (DE-588)4056366-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | GAMES / Gambling / Sports SPORTS & RECREATION / Business Aspects SPORTS & RECREATION / Essays SPORTS & RECREATION / History SPORTS & RECREATION / Reference TRAVEL / Special Interest / Sports Sports / Economic aspects Sports / Marketing Sport Marketing Sportökonomie Geschichte Sports Marketing Sports Economic aspects |
| work_keys_str_mv | AT degarislarry sportsmarketingapracticalapproach |