Essentials of international marketing:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
Routledge
2015
|
| Subjects: | |
| Physical Description: | 1 online resource |
| ISBN: | 9781317471202 1317471202 9781315704555 1315704552 |
Staff View
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| 100 | 1 | |a Brady, Donald L. |d 1941- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Essentials of international marketing |c Donald L. Brady |
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| 505 | 8 | |a 1. The international marketing phenomenon -- 2. International measures and conversions -- 3. The scope of international marketing -- 4. The importance of international marketing -- 5. International market entry methods -- 6. Researching foreign markets -- 7. Culture and buyer behavior -- 8. Governmental and political risks -- 9. Financial risks and currency concerns -- 10. Organizing for international marketing -- 11. International distribution strategy : marketing channels -- 12. International distribution strategy : the role of logistics in managing the supply chain -- 13. International product strategy -- 14. International price strategy -- 15. International promotion strategy -- 16. Countertrade -- 17. International marketing strategy | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
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| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Export marketing |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Export marketing | |
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| 912 | |a ZDB-4-NLEBK | ||
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Record in the Search Index
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| author | Brady, Donald L. 1941- |
| author_facet | Brady, Donald L. 1941- |
| author_role | aut |
| author_sort | Brady, Donald L. 1941- |
| author_variant | d l b dl dlb |
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| bvnumber | BV044358948 |
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| contents | 1. The international marketing phenomenon -- 2. International measures and conversions -- 3. The scope of international marketing -- 4. The importance of international marketing -- 5. International market entry methods -- 6. Researching foreign markets -- 7. Culture and buyer behavior -- 8. Governmental and political risks -- 9. Financial risks and currency concerns -- 10. Organizing for international marketing -- 11. International distribution strategy : marketing channels -- 12. International distribution strategy : the role of logistics in managing the supply chain -- 13. International product strategy -- 14. International price strategy -- 15. International promotion strategy -- 16. Countertrade -- 17. International marketing strategy |
| ctrlnum | (ZDB-4-NLEBK)ocn898475330 (OCoLC)898475330 (DE-599)BVBBV044358948 |
| dewey-full | 658.848 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.848 |
| dewey-search | 658.848 |
| dewey-sort | 3658.848 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044358948 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:50:44Z |
| institution | BVB |
| isbn | 9781317471202 1317471202 9781315704555 1315704552 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029761579 |
| oclc_num | 898475330 |
| open_access_boolean | |
| physical | 1 online resource |
| psigel | ZDB-4-NLEBK |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Routledge |
| record_format | marc |
| spelling | Brady, Donald L. 1941- Verfasser aut Essentials of international marketing Donald L. Brady London Routledge 2015 1 online resource txt rdacontent c rdamedia cr rdacarrier 1. The international marketing phenomenon -- 2. International measures and conversions -- 3. The scope of international marketing -- 4. The importance of international marketing -- 5. International market entry methods -- 6. Researching foreign markets -- 7. Culture and buyer behavior -- 8. Governmental and political risks -- 9. Financial risks and currency concerns -- 10. Organizing for international marketing -- 11. International distribution strategy : marketing channels -- 12. International distribution strategy : the role of logistics in managing the supply chain -- 13. International product strategy -- 14. International price strategy -- 15. International promotion strategy -- 16. Countertrade -- 17. International marketing strategy BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Export marketing fast Wirtschaft Export marketing 9780765624758 (pbk. : alk. paper) |
| spellingShingle | Brady, Donald L. 1941- Essentials of international marketing 1. The international marketing phenomenon -- 2. International measures and conversions -- 3. The scope of international marketing -- 4. The importance of international marketing -- 5. International market entry methods -- 6. Researching foreign markets -- 7. Culture and buyer behavior -- 8. Governmental and political risks -- 9. Financial risks and currency concerns -- 10. Organizing for international marketing -- 11. International distribution strategy : marketing channels -- 12. International distribution strategy : the role of logistics in managing the supply chain -- 13. International product strategy -- 14. International price strategy -- 15. International promotion strategy -- 16. Countertrade -- 17. International marketing strategy BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Export marketing fast Wirtschaft Export marketing |
| title | Essentials of international marketing |
| title_auth | Essentials of international marketing |
| title_exact_search | Essentials of international marketing |
| title_full | Essentials of international marketing Donald L. Brady |
| title_fullStr | Essentials of international marketing Donald L. Brady |
| title_full_unstemmed | Essentials of international marketing Donald L. Brady |
| title_short | Essentials of international marketing |
| title_sort | essentials of international marketing |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Export marketing fast Wirtschaft Export marketing |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Export marketing Wirtschaft |
| work_keys_str_mv | AT bradydonaldl essentialsofinternationalmarketing |