Leveraging brands in sport business:
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
Routledge
[2014]
|
| Subjects: | |
| Item Description: | Print version record |
| Physical Description: | 1 online resource (xi, 249 pages) |
| ISBN: | 1136267948 9781136267949 1136267956 9781136267956 |
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| 245 | 1 | 0 | |a Leveraging brands in sport business |c edited by Mark P. Pritchard & Jeffrey L. Stinson |
| 264 | 1 | |a New York |b Routledge |c [2014] | |
| 264 | 4 | |c © 2014 | |
| 300 | |a 1 online resource (xi, 249 pages) | ||
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| 505 | 8 | |a Foundations in sport business. Brand equity: management and measurement in sport / Jay Gladden -- Consumer behavior and motivation: why are sport event consumers so special? / Frank Pons, Marilyn Giroux, Mehdi Mourali -- Sport consumer attitudes: formation, function, and effects on information processing / Daniel C. Funk, Daniel Lock -- Creating value as part of sport marketing / Ron Mccarville, Jeffrey L. Stinson -- Ethical decision making in sport and business / Mark P. Pritchard -- Applications in sport business. Undertaking successful brand design in sport / Keven Malkewitz, Colleen Bee -- Developing brand identity in sport: lions, and tigers and bears oh my. / Vassilis Dalakas, Gregory Rose -- Building loyal consumers in sport business / Mark P. Pritchard -- Leveraging sport brands with the servicescape / Roscoe Hightower, Jr. -- Brand-event fit in sport sponsorship / Kevin Gwinner -- Topical extensions. Recovery marketing strategies: a continual need in the sport industry / Rick Burton, Dennis Howard -- Leveraging destinations through sport events / Mark P. Pritchard -- Leveraging estrategies and the online environment / Kevin Filo, Daniel C. Funk -- Leveraging sport for social marketing and Corporate Social Responsiblity (CSR) / Jeffrey L. Stinson, Mark P. Pritchard | |
| 505 | 8 | |a This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as 'real-world' applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry | |
| 650 | 7 | |a GAMES / Gambling / Sports |2 bisacsh | |
| 650 | 7 | |a SPORTS & RECREATION / Business Aspects |2 bisacsh | |
| 650 | 7 | |a SPORTS & RECREATION / Essays |2 bisacsh | |
| 650 | 7 | |a SPORTS & RECREATION / History |2 bisacsh | |
| 650 | 7 | |a SPORTS & RECREATION / Reference |2 bisacsh | |
| 650 | 7 | |a TRAVEL / Special Interest / Sports |2 bisacsh | |
| 650 | 7 | |a Sports / Marketing |2 fast | |
| 650 | 4 | |a Geschichte | |
| 650 | 4 | |a Sports |x Marketing | |
| 700 | 1 | |a Pritchard, Mark |4 edt | |
| 700 | 1 | |a Stinson, Jeffrey |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |t Leveraging brands in sport business |z 9780415534840 |
| 912 | |a ZDB-4-NLEBK | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029760545 | ||
Record in the Search Index
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| author2 | Pritchard, Mark Stinson, Jeffrey |
| author2_role | edt edt |
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| author_facet | Pritchard, Mark Stinson, Jeffrey |
| building | Verbundindex |
| bvnumber | BV044357914 |
| collection | ZDB-4-NLEBK |
| contents | Foundations in sport business. Brand equity: management and measurement in sport / Jay Gladden -- Consumer behavior and motivation: why are sport event consumers so special? / Frank Pons, Marilyn Giroux, Mehdi Mourali -- Sport consumer attitudes: formation, function, and effects on information processing / Daniel C. Funk, Daniel Lock -- Creating value as part of sport marketing / Ron Mccarville, Jeffrey L. Stinson -- Ethical decision making in sport and business / Mark P. Pritchard -- Applications in sport business. Undertaking successful brand design in sport / Keven Malkewitz, Colleen Bee -- Developing brand identity in sport: lions, and tigers and bears oh my. / Vassilis Dalakas, Gregory Rose -- Building loyal consumers in sport business / Mark P. Pritchard -- Leveraging sport brands with the servicescape / Roscoe Hightower, Jr. -- Brand-event fit in sport sponsorship / Kevin Gwinner -- Topical extensions. Recovery marketing strategies: a continual need in the sport industry / Rick Burton, Dennis Howard -- Leveraging destinations through sport events / Mark P. Pritchard -- Leveraging estrategies and the online environment / Kevin Filo, Daniel C. Funk -- Leveraging sport for social marketing and Corporate Social Responsiblity (CSR) / Jeffrey L. Stinson, Mark P. Pritchard This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as 'real-world' applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry |
| ctrlnum | (ZDB-4-NLEBK)ocn857645989 (OCoLC)857645989 (DE-599)BVBBV044357914 |
| dewey-full | 796.06/88 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 796 - Athletic and outdoor sports and games |
| dewey-raw | 796.06/88 |
| dewey-search | 796.06/88 |
| dewey-sort | 3796.06 288 |
| dewey-tens | 790 - Recreational and performing arts |
| discipline | Sport |
| format | Electronic eBook |
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| id | DE-604.BV044357914 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:50:42Z |
| institution | BVB |
| isbn | 1136267948 9781136267949 1136267956 9781136267956 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029760545 |
| oclc_num | 857645989 |
| open_access_boolean | |
| physical | 1 online resource (xi, 249 pages) |
| psigel | ZDB-4-NLEBK |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Routledge |
| record_format | marc |
| spelling | Leveraging brands in sport business edited by Mark P. Pritchard & Jeffrey L. Stinson New York Routledge [2014] © 2014 1 online resource (xi, 249 pages) txt rdacontent c rdamedia cr rdacarrier Print version record Foundations in sport business. Brand equity: management and measurement in sport / Jay Gladden -- Consumer behavior and motivation: why are sport event consumers so special? / Frank Pons, Marilyn Giroux, Mehdi Mourali -- Sport consumer attitudes: formation, function, and effects on information processing / Daniel C. Funk, Daniel Lock -- Creating value as part of sport marketing / Ron Mccarville, Jeffrey L. Stinson -- Ethical decision making in sport and business / Mark P. Pritchard -- Applications in sport business. Undertaking successful brand design in sport / Keven Malkewitz, Colleen Bee -- Developing brand identity in sport: lions, and tigers and bears oh my. / Vassilis Dalakas, Gregory Rose -- Building loyal consumers in sport business / Mark P. Pritchard -- Leveraging sport brands with the servicescape / Roscoe Hightower, Jr. -- Brand-event fit in sport sponsorship / Kevin Gwinner -- Topical extensions. Recovery marketing strategies: a continual need in the sport industry / Rick Burton, Dennis Howard -- Leveraging destinations through sport events / Mark P. Pritchard -- Leveraging estrategies and the online environment / Kevin Filo, Daniel C. Funk -- Leveraging sport for social marketing and Corporate Social Responsiblity (CSR) / Jeffrey L. Stinson, Mark P. Pritchard This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as 'real-world' applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry GAMES / Gambling / Sports bisacsh SPORTS & RECREATION / Business Aspects bisacsh SPORTS & RECREATION / Essays bisacsh SPORTS & RECREATION / History bisacsh SPORTS & RECREATION / Reference bisacsh TRAVEL / Special Interest / Sports bisacsh Sports / Marketing fast Geschichte Sports Marketing Pritchard, Mark edt Stinson, Jeffrey edt Erscheint auch als Druck-Ausgabe Leveraging brands in sport business 9780415534840 |
| spellingShingle | Leveraging brands in sport business Foundations in sport business. Brand equity: management and measurement in sport / Jay Gladden -- Consumer behavior and motivation: why are sport event consumers so special? / Frank Pons, Marilyn Giroux, Mehdi Mourali -- Sport consumer attitudes: formation, function, and effects on information processing / Daniel C. Funk, Daniel Lock -- Creating value as part of sport marketing / Ron Mccarville, Jeffrey L. Stinson -- Ethical decision making in sport and business / Mark P. Pritchard -- Applications in sport business. Undertaking successful brand design in sport / Keven Malkewitz, Colleen Bee -- Developing brand identity in sport: lions, and tigers and bears oh my. / Vassilis Dalakas, Gregory Rose -- Building loyal consumers in sport business / Mark P. Pritchard -- Leveraging sport brands with the servicescape / Roscoe Hightower, Jr. -- Brand-event fit in sport sponsorship / Kevin Gwinner -- Topical extensions. Recovery marketing strategies: a continual need in the sport industry / Rick Burton, Dennis Howard -- Leveraging destinations through sport events / Mark P. Pritchard -- Leveraging estrategies and the online environment / Kevin Filo, Daniel C. Funk -- Leveraging sport for social marketing and Corporate Social Responsiblity (CSR) / Jeffrey L. Stinson, Mark P. Pritchard This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as 'real-world' applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry GAMES / Gambling / Sports bisacsh SPORTS & RECREATION / Business Aspects bisacsh SPORTS & RECREATION / Essays bisacsh SPORTS & RECREATION / History bisacsh SPORTS & RECREATION / Reference bisacsh TRAVEL / Special Interest / Sports bisacsh Sports / Marketing fast Geschichte Sports Marketing |
| title | Leveraging brands in sport business |
| title_auth | Leveraging brands in sport business |
| title_exact_search | Leveraging brands in sport business |
| title_full | Leveraging brands in sport business edited by Mark P. Pritchard & Jeffrey L. Stinson |
| title_fullStr | Leveraging brands in sport business edited by Mark P. Pritchard & Jeffrey L. Stinson |
| title_full_unstemmed | Leveraging brands in sport business edited by Mark P. Pritchard & Jeffrey L. Stinson |
| title_short | Leveraging brands in sport business |
| title_sort | leveraging brands in sport business |
| topic | GAMES / Gambling / Sports bisacsh SPORTS & RECREATION / Business Aspects bisacsh SPORTS & RECREATION / Essays bisacsh SPORTS & RECREATION / History bisacsh SPORTS & RECREATION / Reference bisacsh TRAVEL / Special Interest / Sports bisacsh Sports / Marketing fast Geschichte Sports Marketing |
| topic_facet | GAMES / Gambling / Sports SPORTS & RECREATION / Business Aspects SPORTS & RECREATION / Essays SPORTS & RECREATION / History SPORTS & RECREATION / Reference TRAVEL / Special Interest / Sports Sports / Marketing Geschichte Sports Marketing |
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