The business of gamification: a critical analysis
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Routledge
2016
|
| Schriftenreihe: | Routledge advances in management and business studies
|
| Schlagworte: | |
| Online-Zugang: | TUM01 |
| Beschreibung: | Includes bibliographical references and index Introduction / Mikolaj Dymek -- About the editors -- About the contributors -- Internal organisational perspectives -- Roleplaying games at work : about management, gamification and effectiveness / Emmanuelle Savignac -- Feeding the red critter : the gamification of project management software / Raul Ferrer Conill -- Gamification as ideological praxis : on play, games and the modding of management / Alf Rehn -- External organisational perspectives -- Game of gamification : marketing, consumer resistance and digital play / Lena Olaison and Saara L. Taalas -- Win, earn, gain : gamification in the history of retailing / Franck Cochoy and Johan Hagberg -- Inside the gamification case of a mobile phone marketing campaign : the amalgamation of game studies with marketing communications? / Mikolaj Dymek -- Samsung nation : a gamified experience / Tracy Harwood and Tony Garry -- Play a game, save the planet! : gamification as a way to promote green consumption / Christian Fuentes -- Conceptual perspectives -- Gamification for sustainability : beyond the ludo-aesthetical approach / Per Fors and Thomas Taro Lennerfors -- Designing for the play instinct : gamification, collective voodoo and mumbo jumbo / Stephen Webley and Karen Cham -- Total gamification and the limits of our imagination / Per H. Hedberg and Mattias Svahn -- Old things : new names / Peter Zackariasson -- Index |
| Beschreibung: | 252 pages |
| ISBN: | 9781317581444 131758144X |
Internformat
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Datensatz im Suchindex
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| dewey-search | 338.4/77948 |
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| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
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| spelling | The business of gamification a critical analysis edited by Mikolaj Dymek and Peter Zackariasson New York Routledge 2016 252 pages txt rdacontent c rdamedia cr rdacarrier Routledge advances in management and business studies Includes bibliographical references and index Introduction / Mikolaj Dymek -- About the editors -- About the contributors -- Internal organisational perspectives -- Roleplaying games at work : about management, gamification and effectiveness / Emmanuelle Savignac -- Feeding the red critter : the gamification of project management software / Raul Ferrer Conill -- Gamification as ideological praxis : on play, games and the modding of management / Alf Rehn -- External organisational perspectives -- Game of gamification : marketing, consumer resistance and digital play / Lena Olaison and Saara L. Taalas -- Win, earn, gain : gamification in the history of retailing / Franck Cochoy and Johan Hagberg -- Inside the gamification case of a mobile phone marketing campaign : the amalgamation of game studies with marketing communications? / Mikolaj Dymek -- Samsung nation : a gamified experience / Tracy Harwood and Tony Garry -- Play a game, save the planet! : gamification as a way to promote green consumption / Christian Fuentes -- Conceptual perspectives -- Gamification for sustainability : beyond the ludo-aesthetical approach / Per Fors and Thomas Taro Lennerfors -- Designing for the play instinct : gamification, collective voodoo and mumbo jumbo / Stephen Webley and Karen Cham -- Total gamification and the limits of our imagination / Per H. Hedberg and Mattias Svahn -- Old things : new names / Peter Zackariasson -- Index BUSINESS & ECONOMICS / Industries / General bisacsh Business enterprises / Technological innovations fast Video games industry fast Video games / Marketing fast Industrie Unternehmen Wirtschaft Video games industry Video games Marketing Business enterprises Technological innovations 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Dymek, Mikolaj edt Zackariasson, Peter 1972- edt Erscheint auch als Druck-Ausgabe Business of gamification 1 Edition New York : Routledge, 2016 9781138824164 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | The business of gamification a critical analysis BUSINESS & ECONOMICS / Industries / General bisacsh Business enterprises / Technological innovations fast Video games industry fast Video games / Marketing fast Industrie Unternehmen Wirtschaft Video games industry Video games Marketing Business enterprises Technological innovations |
| subject_GND | (DE-588)4143413-4 |
| title | The business of gamification a critical analysis |
| title_auth | The business of gamification a critical analysis |
| title_exact_search | The business of gamification a critical analysis |
| title_full | The business of gamification a critical analysis edited by Mikolaj Dymek and Peter Zackariasson |
| title_fullStr | The business of gamification a critical analysis edited by Mikolaj Dymek and Peter Zackariasson |
| title_full_unstemmed | The business of gamification a critical analysis edited by Mikolaj Dymek and Peter Zackariasson |
| title_short | The business of gamification |
| title_sort | the business of gamification a critical analysis |
| title_sub | a critical analysis |
| topic | BUSINESS & ECONOMICS / Industries / General bisacsh Business enterprises / Technological innovations fast Video games industry fast Video games / Marketing fast Industrie Unternehmen Wirtschaft Video games industry Video games Marketing Business enterprises Technological innovations |
| topic_facet | BUSINESS & ECONOMICS / Industries / General Business enterprises / Technological innovations Video games industry Video games / Marketing Industrie Unternehmen Wirtschaft Video games Marketing Business enterprises Technological innovations Aufsatzsammlung |
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