Entrepreneurship & small business management:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Boston
Pearson
[2015]
|
| Edition: | Second edition |
| Subjects: | |
| Item Description: | Includes bibliographical references and index Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Creating business from opportunity -- Exploring your market -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in your brand |
| ISBN: | 1292078685 9781292078687 |
Staff View
MARC
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| 100 | 1 | |a Mariotti, Steve |d 1953- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Entrepreneurship & small business management |c Steve Mariotti, Caroline Glackin |
| 246 | 1 | 3 | |a Entrepreneurship and small business management |
| 250 | |a Second edition | ||
| 264 | 1 | |a Boston |b Pearson |c [2015] | |
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Creating business from opportunity -- Exploring your market -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in your brand | ||
| 650 | 7 | |a Entrepreneurship |2 fast | |
| 650 | 7 | |a Small business / Management |2 fast | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Small business |x Management | |
| 650 | 4 | |a Entrepreneurship | |
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Record in the Search Index
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| any_adam_object | |
| author | Mariotti, Steve 1953- |
| author_facet | Mariotti, Steve 1953- |
| author_role | aut |
| author_sort | Mariotti, Steve 1953- |
| author_variant | s m sm |
| building | Verbundindex |
| bvnumber | BV044357123 |
| collection | ZDB-4-NLEBK |
| ctrlnum | (ZDB-4-NLEBK)ocn907518520 (OCoLC)907518520 (DE-599)BVBBV044357123 |
| dewey-full | 658.02/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.02/2 |
| dewey-search | 658.02/2 |
| dewey-sort | 3658.02 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Electronic eBook |
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| id | DE-604.BV044357123 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:50:41Z |
| institution | BVB |
| isbn | 1292078685 9781292078687 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029759755 |
| oclc_num | 907518520 |
| open_access_boolean | |
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| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Pearson |
| record_format | marc |
| spelling | Mariotti, Steve 1953- Verfasser aut Entrepreneurship & small business management Steve Mariotti, Caroline Glackin Entrepreneurship and small business management Second edition Boston Pearson [2015] txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Creating business from opportunity -- Exploring your market -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in your brand Entrepreneurship fast Small business / Management fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Small business Management Entrepreneurship Management (DE-588)4037278-9 gnd rswk-swf Entrepreneurship (DE-588)7588126-3 gnd rswk-swf Klein- und Mittelbetrieb (DE-588)4031031-0 gnd rswk-swf Entrepreneurship (DE-588)7588126-3 s Klein- und Mittelbetrieb (DE-588)4031031-0 s Management (DE-588)4037278-9 s 1\p DE-604 Glackin, Caroline Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Mariotti, Steve 1953- Entrepreneurship & small business management Entrepreneurship fast Small business / Management fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Small business Management Entrepreneurship Management (DE-588)4037278-9 gnd Entrepreneurship (DE-588)7588126-3 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)7588126-3 (DE-588)4031031-0 |
| title | Entrepreneurship & small business management |
| title_alt | Entrepreneurship and small business management |
| title_auth | Entrepreneurship & small business management |
| title_exact_search | Entrepreneurship & small business management |
| title_full | Entrepreneurship & small business management Steve Mariotti, Caroline Glackin |
| title_fullStr | Entrepreneurship & small business management Steve Mariotti, Caroline Glackin |
| title_full_unstemmed | Entrepreneurship & small business management Steve Mariotti, Caroline Glackin |
| title_short | Entrepreneurship & small business management |
| title_sort | entrepreneurship small business management |
| topic | Entrepreneurship fast Small business / Management fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Small business Management Entrepreneurship Management (DE-588)4037278-9 gnd Entrepreneurship (DE-588)7588126-3 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd |
| topic_facet | Entrepreneurship Small business / Management BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Small business Management Management Klein- und Mittelbetrieb |
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