Marketing research: an applied approach
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Pearson
2017
|
| Edition: | fifth edition, revised edition of Marketing research, 2012 |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | xvi, 957 Seiten Illustrationen |
| ISBN: | 9781292103129 |
Staff View
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Record in the Search Index
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| adam_text | MARKETING RESEARCH
/ MALHOTRA, NARESH K.YYEAUTHOR
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
PREFACE
PUBLISHER S ACKNOWLEDGEMENTS
ABOUT THE AUTHORS
INTRODUCTION TO MARKETING RESEARCH
DEFINING THE MARKETING RESEARCH PROBLEM AND DEVELOPING A RESEARCH
APPROACH
RESEARCH DESIGN
SECONDARY DATA COLLECTION AND ANALYSIS
INTERNAL SECONDARY DATA AND ANALYTICS
QUALITATIVE RESEARCH: ITS NATURE AND APPROACHES
QUALITATIVE RESEARCH: FOCUS GROUP DISCUSSIONS
QUALITATIVE RESEARCH: IN-DEPTH INTERVIEWING AND PROJECTIVE TECHNIQUES
QUALITATIVE RESEARCH: DATA ANALYSIS
SURVEY AND QUANTITATIVE OBSERVATION TECHNIQUES
CAUSAL RESEARCH DESIGN : EXPERIMENTATION
MEASUREMENT AND SCALING : FUNDAMENTALS, COMPARATIVE AND NON-COMPARATIVE
SCALING
QUESTIONNAIRE DESIGN
SAMPLING : DESIGN AND PROCEDURES
SAMPLING : FINAL AND INITIAL SAMPLE SIZE DETERMINATION
SURVEY FIELDWORK
SOCIAL MEDIA RESEARCH
MOBILE RESEARCH
DATA INTEGRITY
FREQUENCY DISTRIBUTION, CROSS-TABULATION AND HYPOTHESIS TESTING
ANALYSIS OF VARIANCE AND COVARIANCE
CORRELATION AND REGRESSION
DISCRIMINANT AND LOGIT ANALYSIS
FACTOR ANALYSIS
CLUSTER ANALYSIS
MULTIDIMENSIONAL SCALING AND CONJOINT ANALYSIS
STRUCTURAL EQUATION MODELLING AND PATH ANALYSIS
COMMUNICATING RESEARCH FINDINGS
BUSINESS-TO-BUSINESS (B2B) MARKETING RESEARCH
RESEARCH ETHICS
GLOSSARY
INDEX
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| author | Malhotra, Naresh K. Nunan, Daniel Birks, David F. |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | fifth edition, revised edition of Marketing research, 2012 |
| format | Book |
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| id | DE-604.BV044354478 |
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| indexdate | 2024-07-10T07:50:36Z |
| institution | BVB |
| isbn | 9781292103129 |
| language | English |
| lccn | 017007654 |
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| physical | xvi, 957 Seiten Illustrationen |
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| spelling | Malhotra, Naresh K. (DE-588)139970096 aut Marketing research an applied approach Naresh K. Malhotra, Daniel Nunan, David F. Birks fifth edition, revised edition of Marketing research, 2012 Harlow, England Pearson 2017 xvi, 957 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Marketing (DE-588)4037589-4 s Marktforschung (DE-588)4037630-8 s 1\p DE-604 Forschungsmethode (DE-588)4155046-8 s 2\p DE-604 Marketingforschung (DE-588)4200055-5 s 3\p DE-604 Nunan, Daniel (DE-588)1139511416 aut Birks, David F. (DE-588)1034627031 aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029757168&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Malhotra, Naresh K. Nunan, Daniel Birks, David F. Marketing research an applied approach Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd Forschungsmethode (DE-588)4155046-8 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4037630-8 (DE-588)4037589-4 (DE-588)4155046-8 |
| title | Marketing research an applied approach |
| title_auth | Marketing research an applied approach |
| title_exact_search | Marketing research an applied approach |
| title_full | Marketing research an applied approach Naresh K. Malhotra, Daniel Nunan, David F. Birks |
| title_fullStr | Marketing research an applied approach Naresh K. Malhotra, Daniel Nunan, David F. Birks |
| title_full_unstemmed | Marketing research an applied approach Naresh K. Malhotra, Daniel Nunan, David F. Birks |
| title_short | Marketing research |
| title_sort | marketing research an applied approach |
| title_sub | an applied approach |
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