Pricing done right: the pricing framework proven successful by the world's most profitable companies
"Practical guidance and a fresh approach for more accurate value-based pricing Pricing Done Right provides a cutting-edge framework for value-based pricing and clear guidance on ideation, implementation, and execution. More action plan than primer, this book introduces a holistic strategy for e...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken
Bloomberg Press An Imprint of Wiley
2016
|
| Schriftenreihe: | Bloomberg financial
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "Practical guidance and a fresh approach for more accurate value-based pricing Pricing Done Right provides a cutting-edge framework for value-based pricing and clear guidance on ideation, implementation, and execution. More action plan than primer, this book introduces a holistic strategy for ensuring on-target pricing by shifting the conversation from 'What is value-based pricing?' to 'How can we ensure that our pricing reflects our goals?' You'll learn to identify the decisions that must be managed, how to manage them, and who should make them, as illustrated by real-world case studies. The key success factor is to build a pricing organization within your organization; this reveals the relationships between pricing decisions, how they affect each other, and what the ultimate effects might be. With this deep-level insight, you are better able to decide where your organization needs to go. Pricing needs to be done right, and pricing decisions have to be made...but are you sure that you're leaving these decisions to the right people? Few managers are confident that their prices accurately reflect the cost and value of their product, and this uncertainty leaves money on the table. This book provides a practical template for better pricing strategies, methods, roles, and decisions, with a concrete roadmap through execution. Identify the right questions for pricing analyses Improve your pricing strategy and decision making process Understand roles, accountability, and value-based pricing Restructure perspectives to help pricing reflect your organization's goals The critical link between pricing and corporate strategy must be reflected in the decision making process. Pricing Done Right provides the blueprint for more accurate pricing, with expert guidance throughout the change process"... "Pricing Done Right provides a roadmap for the journey so they can get pricing done right as they implement the changes that will better position them for success"... |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xvii., 190 Seiten Illustrationen 24 cm |
| ISBN: | 9781119183198 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804177590208954368 |
|---|---|
| adam_text | PRICING DONE RIGHT
/ SMITH, TIM J.YYQ(TIM JAMES)YYEAUTHOR
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
PREFACE ACKNOWLEDGMENTS CHAPTER 1: THE VALUE-BASED PRICING FRAMEWORK FOR
GETTING PRICING DONE RIGHT EMBEDDING THE CULTURE OF VALUE-BASED PRICING
OVERARCHING PRICING DECISION AREAS ANALYTICAL ROUTINES DECISION TEAMS
CHAPTER 2: VALUE-BASED PRICING THE PURPOSE OF FIRMS: SERVE CUSTOMER
NEEDS PROFITABLY VALUE ENGINEERING VALUE-BASED PRICING DIFFERENTIAL
BENEFITS DIFFERENTIAL PRICE EXCHANGE VALUE TO CUSTOMER DESIGN COSTS
AGAINST PRICE TO PROFIT REFERENCES CHAPTER 3: BUSINESS STRATEGY
ALIGNMENT BUSINESS STRATEGY CUSTOMERS COMPETITORS COMPANY REFERENCES
CHAPTER 4: PRICING STRATEGY PRICE POSITIONING PRICE SEGMENTATION
COMPETITIVE PRICE REACTION STRATEGY PRICING CAPABILITY REFERENCES
CHAPTER 5: PRICE MANAGEMENT MARKET PRICING PRICE VARIANCE POLICY PRICE
EXECUTION PRICING ANALYSIS CHAPTER 6: DEFINING THE PRICING DECISION TEAM
MARKETING SALES FINANCE PRICING REFERENCES CHAPTER 7: PRICING CONTINUOUS
IMPROVEMENT AND ANALYTICS CONTINUOUS IMPROVEMENT PROCESS OFFERING
INNOVATION AND PRICING DECISIONS PRICE VARIANCE POLICY CONTINUOUS
IMPROVEMENT MARKET PRICING CONTINUOUS IMPROVEMENT REFERENCES CHAPTER 8:
ORGANIZATIONAL DESIGN OF THE PRICING SPECIALIST FUNCTION PRICING
COMMUNITY DISTRIBUTION PRICING REPORTING STRUCTURE PRICING TALENT
REFERENCES CHAPTER 9: A DECISION YOU CONTROL REFERENCES APPENDIX A:
ECONOMIC ORIGINS OF COMPETITIVE ADVANTAGE APPENDIX B GETTING PRICING
DONE WITH JESSE FINCH GNEHM OF GE OIL & GAS THE VALUE-BASED PRICING
JOURNEY CONTEXT OF SUBSEA SYSTEMS WITHIN GE PRICING COMMUNITY
CULTIVATION FOCAL CONTRIBUTIONS OF THE PRICING EXPERTS PRICING FRAMEWORK
PRICING ANALYSIS TECHNIQUES PRICE AUTOMATION AND ANALYTICAL TOOLS
EXTERNAL RESOURCES APPENDIX C GETTING PRICING DONE WITH ROBERT SMITH OF
EASTMAN CHEMICAL COMPANY PRICING ORGANIZATIONAL DESIGN PRICING MISSION
PRICING FUNCTIONAL ARCHITECTURE ABOUT THE AUTHOR INDEX
DIESES SCHRIFTSTCK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Smith, Tim J. |
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| dewey-full | 658.8/16 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8/16 |
| dewey-search | 658.8/16 |
| dewey-sort | 3658.8 216 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV044350114 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:50:29Z |
| institution | BVB |
| isbn | 9781119183198 |
| language | English |
| lccn | 016014285 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029752934 |
| oclc_num | 949903924 |
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| owner_facet | DE-1028 |
| physical | xvii., 190 Seiten Illustrationen 24 cm |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Bloomberg Press An Imprint of Wiley |
| record_format | marc |
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| spelling | Smith, Tim J. Verfasser (DE-588)1116462036 aut Pricing done right the pricing framework proven successful by the world's most profitable companies Tim J. Smith Hoboken Bloomberg Press An Imprint of Wiley 2016 xvii., 190 Seiten Illustrationen 24 cm txt rdacontent n rdamedia nc rdacarrier Bloomberg financial Includes bibliographical references and index "Practical guidance and a fresh approach for more accurate value-based pricing Pricing Done Right provides a cutting-edge framework for value-based pricing and clear guidance on ideation, implementation, and execution. More action plan than primer, this book introduces a holistic strategy for ensuring on-target pricing by shifting the conversation from 'What is value-based pricing?' to 'How can we ensure that our pricing reflects our goals?' You'll learn to identify the decisions that must be managed, how to manage them, and who should make them, as illustrated by real-world case studies. The key success factor is to build a pricing organization within your organization; this reveals the relationships between pricing decisions, how they affect each other, and what the ultimate effects might be. With this deep-level insight, you are better able to decide where your organization needs to go. Pricing needs to be done right, and pricing decisions have to be made...but are you sure that you're leaving these decisions to the right people? Few managers are confident that their prices accurately reflect the cost and value of their product, and this uncertainty leaves money on the table. This book provides a practical template for better pricing strategies, methods, roles, and decisions, with a concrete roadmap through execution. Identify the right questions for pricing analyses Improve your pricing strategy and decision making process Understand roles, accountability, and value-based pricing Restructure perspectives to help pricing reflect your organization's goals The critical link between pricing and corporate strategy must be reflected in the decision making process. Pricing Done Right provides the blueprint for more accurate pricing, with expert guidance throughout the change process"... "Pricing Done Right provides a roadmap for the journey so they can get pricing done right as they implement the changes that will better position them for success"... BUSINESS & ECONOMICS / Management / bisacsh Wirtschaft Pricing Management BUSINESS & ECONOMICS / Management Erscheint auch als Online-Ausgabe, EPUB 9781119269892 Erscheint auch als Online-Ausgabe, PDF 9781119191155 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029752934&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Smith, Tim J. Pricing done right the pricing framework proven successful by the world's most profitable companies BUSINESS & ECONOMICS / Management / bisacsh Wirtschaft Pricing Management BUSINESS & ECONOMICS / Management |
| title | Pricing done right the pricing framework proven successful by the world's most profitable companies |
| title_auth | Pricing done right the pricing framework proven successful by the world's most profitable companies |
| title_exact_search | Pricing done right the pricing framework proven successful by the world's most profitable companies |
| title_full | Pricing done right the pricing framework proven successful by the world's most profitable companies Tim J. Smith |
| title_fullStr | Pricing done right the pricing framework proven successful by the world's most profitable companies Tim J. Smith |
| title_full_unstemmed | Pricing done right the pricing framework proven successful by the world's most profitable companies Tim J. Smith |
| title_short | Pricing done right |
| title_sort | pricing done right the pricing framework proven successful by the world s most profitable companies |
| title_sub | the pricing framework proven successful by the world's most profitable companies |
| topic | BUSINESS & ECONOMICS / Management / bisacsh Wirtschaft Pricing Management BUSINESS & ECONOMICS / Management |
| topic_facet | BUSINESS & ECONOMICS / Management / bisacsh Wirtschaft Pricing Management BUSINESS & ECONOMICS / Management |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029752934&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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