APA (7th ed.) Citation

Adhikari, A., & Roy, S. (2017). Strategic Marketing Cases in Emerging Markets. Springer. https://doi.org/10.1007/978-3-319-51545-8

Chicago Style (17th ed.) Citation

Adhikari, Atanu, and Sanjit Roy. Strategic Marketing Cases in Emerging Markets. Cham: Springer, 2017. https://doi.org/10.1007/978-3-319-51545-8.

MLA (9th ed.) Citation

Adhikari, Atanu, and Sanjit Roy. Strategic Marketing Cases in Emerging Markets. Springer, 2017. https://doi.org/10.1007/978-3-319-51545-8.