Audio branding: using sound to build your brand
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Kogan Page
2017
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XVI, 211 Seiten Illustrationen |
| ISBN: | 9780749478575 |
Internformat
MARC
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| 100 | 1 | |a Minsky, Laurence |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Audio branding |b using sound to build your brand |c Laurence Minsky, Colleen Fahey |
| 264 | 1 | |a London ; New York |b Kogan Page |c 2017 | |
| 300 | |a XVI, 211 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Music in advertising | |
| 650 | 4 | |a Advertising |x Brand name products | |
| 650 | 4 | |a Advertising |x Psychological aspects | |
| 700 | 1 | |a Fahey, Colleen |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, ebook |z 978-0-7494-7858-2 |
| 856 | 4 | 2 | |m LoC Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029736723&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029736723 | ||
Datensatz im Suchindex
| _version_ | 1804177560616042496 |
|---|---|
| adam_text | AUDIO BRANDING
/ MINSKY, LAURENCEYYEAUTHOR
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
FOREWORD / BY PHILIP KOTLER
PREFACE: WHY AUDIO BRANDING?
ACKNOWLEDGEMENTS
WAKE UP TO THE POWER OF AUDIO BRANDING
AUDIO BRANDING IN THE DIGITAL AGE
IT S TIME WE CAME TO OUR SENSORY MARKETING
WELCOME TO THE WORLD OF AUDIO BRANDING
THE SEARCH FOR YOUR SOUND
WHAT GETS MEASURED
THE AUDIO-BRANDING PROCESS
HOW TO LAUNCH YOUR AUDIO BRAND
MAINTAINING AND EVOLVING YOUR AUDIO BRAND
MUSIC AND SOUND DESIGN IN ENVIRONMENTS
GLOSSARY
INDEX
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
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| author_variant | l m lm c f cf |
| building | Verbundindex |
| bvnumber | BV044333532 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1255 |
| callnumber-search | HF5415.1255 |
| callnumber-sort | HF 45415.1255 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 14700 AP 17420 LR 57760 QP 624 QP 630 QP 632 |
| ctrlnum | (OCoLC)984701285 (DE-599)BVBBV044333532 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften Musikwissenschaft |
| format | Book |
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| id | DE-604.BV044333532 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:50:01Z |
| institution | BVB |
| isbn | 9780749478575 |
| language | English |
| lccn | 016058930 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029736723 |
| oclc_num | 984701285 |
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| owner | DE-11 DE-739 |
| owner_facet | DE-11 DE-739 |
| physical | XVI, 211 Seiten Illustrationen |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Minsky, Laurence Verfasser aut Audio branding using sound to build your brand Laurence Minsky, Colleen Fahey London ; New York Kogan Page 2017 XVI, 211 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Psychologie Branding (Marketing) Music in advertising Advertising Brand name products Advertising Psychological aspects Fahey, Colleen Verfasser aut Erscheint auch als Online-Ausgabe, ebook 978-0-7494-7858-2 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029736723&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Minsky, Laurence Fahey, Colleen Audio branding using sound to build your brand Psychologie Branding (Marketing) Music in advertising Advertising Brand name products Advertising Psychological aspects |
| title | Audio branding using sound to build your brand |
| title_auth | Audio branding using sound to build your brand |
| title_exact_search | Audio branding using sound to build your brand |
| title_full | Audio branding using sound to build your brand Laurence Minsky, Colleen Fahey |
| title_fullStr | Audio branding using sound to build your brand Laurence Minsky, Colleen Fahey |
| title_full_unstemmed | Audio branding using sound to build your brand Laurence Minsky, Colleen Fahey |
| title_short | Audio branding |
| title_sort | audio branding using sound to build your brand |
| title_sub | using sound to build your brand |
| topic | Psychologie Branding (Marketing) Music in advertising Advertising Brand name products Advertising Psychological aspects |
| topic_facet | Psychologie Branding (Marketing) Music in advertising Advertising Brand name products Advertising Psychological aspects |
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