Re-Modeling the brand purchase funnel: conceptualization and empirical application
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | German |
| Published: |
Wiesbaden
Springer Gabler
2017
|
| Series: | Innovatives Markenmanagement
60 |
| Subjects: | |
| Physical Description: | XVIII, 386 Seiten |
| ISBN: | 9783658178215 |
Staff View
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| isbn | 9783658178215 |
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| physical | XVIII, 386 Seiten |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Springer Gabler |
| record_format | marc |
| series | Innovatives Markenmanagement |
| series2 | Innovatives Markenmanagement |
| spelling | Dierks, Alexander (DE-588)1130888835 aut Re-Modeling the brand purchase funnel conceptualization and empirical application Alexander Dierks ; foreword by Prof. Dr. Christoph Burmann Wiesbaden Springer Gabler 2017 XVIII, 386 Seiten txt rdacontent n rdamedia nc rdacarrier Innovatives Markenmanagement Band 60 Dissertation University of Bremen 2017 Markenwahl (DE-588)4606225-7 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Kaufentscheidung (DE-588)4073328-2 gnd rswk-swf Controlling (DE-588)4070102-5 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Markenpolitik (DE-588)4144679-3 s Controlling (DE-588)4070102-5 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Kaufentscheidung (DE-588)4073328-2 s Markenwahl (DE-588)4606225-7 s 1\p DE-604 Erscheint auch als Online-Ausgabe 978-3-658-17822-2 Innovatives Markenmanagement 60 (DE-604)BV042542685 60 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Dierks, Alexander Re-Modeling the brand purchase funnel conceptualization and empirical application Innovatives Markenmanagement Markenwahl (DE-588)4606225-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markenpolitik (DE-588)4144679-3 gnd Kaufentscheidung (DE-588)4073328-2 gnd Controlling (DE-588)4070102-5 gnd |
| subject_GND | (DE-588)4606225-7 (DE-588)4062644-1 (DE-588)4144679-3 (DE-588)4073328-2 (DE-588)4070102-5 (DE-588)4113937-9 |
| title | Re-Modeling the brand purchase funnel conceptualization and empirical application |
| title_auth | Re-Modeling the brand purchase funnel conceptualization and empirical application |
| title_exact_search | Re-Modeling the brand purchase funnel conceptualization and empirical application |
| title_full | Re-Modeling the brand purchase funnel conceptualization and empirical application Alexander Dierks ; foreword by Prof. Dr. Christoph Burmann |
| title_fullStr | Re-Modeling the brand purchase funnel conceptualization and empirical application Alexander Dierks ; foreword by Prof. Dr. Christoph Burmann |
| title_full_unstemmed | Re-Modeling the brand purchase funnel conceptualization and empirical application Alexander Dierks ; foreword by Prof. Dr. Christoph Burmann |
| title_short | Re-Modeling the brand purchase funnel |
| title_sort | re modeling the brand purchase funnel conceptualization and empirical application |
| title_sub | conceptualization and empirical application |
| topic | Markenwahl (DE-588)4606225-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markenpolitik (DE-588)4144679-3 gnd Kaufentscheidung (DE-588)4073328-2 gnd Controlling (DE-588)4070102-5 gnd |
| topic_facet | Markenwahl Verbraucherverhalten Markenpolitik Kaufentscheidung Controlling Hochschulschrift |
| volume_link | (DE-604)BV042542685 |
| work_keys_str_mv | AT dierksalexander remodelingthebrandpurchasefunnelconceptualizationandempiricalapplication |