Contributions to managing customer data - no shareholder value without customer value:
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Kumulative Dissertation |
| Beschreibung: | iv, 175 Blätter |
Internformat
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Datensatz im Suchindex
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| adam_text | Table of Contents
Index of Research Papers........................................................iv
I Introduction.................................................................1
1.1 Objectives and Structure of this Doctoral Thesis........................6
1.2 Research Context and Research Questions.................................7
1.3 References.............................................................12
II Quality and Privacy - Setting the prerequisites for creating customer value with
customer data...............................................................19
II. 1 Research Paper 1: “The Data Quality Improvement Plan: Deciding on Choice
and Sequence of Data Quality Improvements”..................................20
11.2 Research Paper 2: “Beyond Mere Compliance ֊ Delighting Customers by
Implementing Data Privacy Measures?”...................................45
11.3 Research Paper 3: “The Disclosure of Private Data: Measuring the Privacy
Paradox in Digital Services”...........................................65
III Towards shareholder value by using customer data - improving management
decisions..................................................................109
111.1 Research Paper 4: “The Business Alignment of Social Media Analytics”.110
111.2 Research Paper 5: “Social Media Analytics: Wie die Ausrichtung an den
Untemehmenszielen gelingf ’...........................................133
111.3 Research Paper 6: “Dead or Alive? A Formal Decision Model for Deciding
on Customer Recovery Investments”.....................................149
IV Results and Future Research................................................166
IV.l Results...............................................................166
IV.2 Future Research.......................................................171
IV.3 References............................................................175
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| indexdate | 2024-07-10T07:49:47Z |
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| spelling | Kleindienst, Dominikus Verfasser aut Contributions to managing customer data - no shareholder value without customer value vorgelegt von Dominikus Kleindienst Augsburg Oktober 2016 iv, 175 Blätter txt rdacontent n rdamedia nc rdacarrier Kumulative Dissertation Dissertation Universität Augsburg 2016 Wertorientiertes Management (DE-588)4776793-5 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundendaten (DE-588)4425089-7 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content (DE-588)4143413-4 Aufsatzsammlung gnd-content Wertorientiertes Management (DE-588)4776793-5 s Kundenmanagement (DE-588)4236865-0 s Kundendaten (DE-588)4425089-7 s DE-604 Reproduziert als Kleindienst, Dominikus Contributions to managing customer data - no shareholder value without customer value (DE-604)BV044324773 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029728178&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kleindienst, Dominikus Contributions to managing customer data - no shareholder value without customer value Wertorientiertes Management (DE-588)4776793-5 gnd Kundenmanagement (DE-588)4236865-0 gnd Kundendaten (DE-588)4425089-7 gnd |
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| title | Contributions to managing customer data - no shareholder value without customer value |
| title_auth | Contributions to managing customer data - no shareholder value without customer value |
| title_exact_search | Contributions to managing customer data - no shareholder value without customer value |
| title_full | Contributions to managing customer data - no shareholder value without customer value vorgelegt von Dominikus Kleindienst |
| title_fullStr | Contributions to managing customer data - no shareholder value without customer value vorgelegt von Dominikus Kleindienst |
| title_full_unstemmed | Contributions to managing customer data - no shareholder value without customer value vorgelegt von Dominikus Kleindienst |
| title_short | Contributions to managing customer data - no shareholder value without customer value |
| title_sort | contributions to managing customer data no shareholder value without customer value |
| topic | Wertorientiertes Management (DE-588)4776793-5 gnd Kundenmanagement (DE-588)4236865-0 gnd Kundendaten (DE-588)4425089-7 gnd |
| topic_facet | Wertorientiertes Management Kundenmanagement Kundendaten Hochschulschrift Aufsatzsammlung |
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