APA (7th ed.) Citation

Sänn, A. (2017). The preference-driven lead user method for new product development: A comprehensive way to stimulate innovations with internal and external sources. Springer Gabler.

Chicago Style (17th ed.) Citation

Sänn, Alexander. The Preference-driven Lead User Method for New Product Development: A Comprehensive Way to Stimulate Innovations with Internal and External Sources. Wiesbaden, Germany: Springer Gabler, 2017.

MLA (9th ed.) Citation

Sänn, Alexander. The Preference-driven Lead User Method for New Product Development: A Comprehensive Way to Stimulate Innovations with Internal and External Sources. Springer Gabler, 2017.