Cases on innovations in educational marketing: transnational and technological strategies
"This book provides comparative and comprehensive analysis of technological and transnational strategies in educational marketing on various issues across the world and also the best practices and experiences from a diverse range of countries" - Provided by publisher
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA
Business Science Reference
[2011]
|
| Schriftenreihe: | Premier reference source
|
| Schlagworte: | |
| Online-Zugang: | DE-706 DE-1049 DE-898 DE-1050 DE-83 Volltext |
| Zusammenfassung: | "This book provides comparative and comprehensive analysis of technological and transnational strategies in educational marketing on various issues across the world and also the best practices and experiences from a diverse range of countries" - Provided by publisher |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | 1 Online-Ressource (xxi, 369 Seiten) |
| ISBN: | 9781609606008 |
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| 505 | 8 | |a 1. Exporting Hong Kong's higher education to emerging Asian markets: marketing strategies and government policies / Alan C. K. Cheung, Y. C. Cheng, Timothy W. W. Yuen and Celeste Y. M. Yuen -- 2. Heterogeneity analysis in the university context: a proposal based on service quality perceptions / Maria Fuentes Blasco, Irene Gil Saura and Beatriz Moliner Vel asquez -- 3. The Google online marketing challenge: a transnational comparison of classroom learning with real clients, real money, and real advertising campaigns / Sven Tuzovic, Lyle Wetsch and Jamie Murphy -- 4. The adjunct's role in delivering quality online instruction / Laurie Bedford -- 5. School images, school identity, and how parents select schools for their children: the case of Hong Kong / Frank Wai-ming Tam and Paula Yu-Kwong Kwan -- 6. Technology in the development and teaching of a literacy program for XXI century education / John Munro and Elena Verezub -- 7. An international collaborative masters degree in integrated marketing communications: a US-EU program in the Mediterranean / Kathleen A. Krentler and Albert Caruana -- 8. A multidisciplinary project integrating marketing research, art and Spanish language for social sciences / Manuel Cuadrado-Garc ia, Mar ia-Eugenia Ruiz-Molina, and Lourdes Hern andez-Mart in -- 9. A four-step process to reposition small schools as sites within teaching and learning networks / Ken Stevens -- | |
| 505 | 8 | |a 10. Academic freedom and the ethics of marketing education / Francine Rochford -- 11. Developing a grassroots cross-cultural partnership to enhance student experiences / Iryna Pentina and Veronique Guilloux -- 12. Using text mining for improving student experience management in higher education / Chong Ho Yu, Samuel A. DiGangi and Angel Jannasch-Pennell -- 13. Innovations in technology for educational marketing: stakeholder perceptions and implications for examinations system in Rwanda / John Rutaisire -- 14. When going online isn't going / Elizabeth Osika, Rochelle Johnson and Rosemary Buteau -- 15. The trends and challenges of higher education in China / Shuyi Zhang and Li Zhao -- 16. Transformation through marketing: a case of a secondary school in South Africa / Tom Bisschoff and Christopher Rhodes -- 17. Navigating a pathway to partnership through turbulent seas of adversity / Paul Breen, Magdalena De Stefani, and Achilleas Kostoulas -- 18. Exploration of multi-cultural teaching and learning in a collaborative virtual environment / Gonca Telli Yamamoto, Michael D. Featherstone, Faruk Karaman and Patricia C. Borstorff -- 19. Marketing services globally: the benefits of e-learning / Felicia Blacher-Wilson, Evan G. Mense, and Michael D. Richardson | |
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| contents | 1. Exporting Hong Kong's higher education to emerging Asian markets: marketing strategies and government policies / Alan C. K. Cheung, Y. C. Cheng, Timothy W. W. Yuen and Celeste Y. M. Yuen -- 2. Heterogeneity analysis in the university context: a proposal based on service quality perceptions / Maria Fuentes Blasco, Irene Gil Saura and Beatriz Moliner Vel asquez -- 3. The Google online marketing challenge: a transnational comparison of classroom learning with real clients, real money, and real advertising campaigns / Sven Tuzovic, Lyle Wetsch and Jamie Murphy -- 4. The adjunct's role in delivering quality online instruction / Laurie Bedford -- 5. School images, school identity, and how parents select schools for their children: the case of Hong Kong / Frank Wai-ming Tam and Paula Yu-Kwong Kwan -- 6. Technology in the development and teaching of a literacy program for XXI century education / John Munro and Elena Verezub -- 7. An international collaborative masters degree in integrated marketing communications: a US-EU program in the Mediterranean / Kathleen A. Krentler and Albert Caruana -- 8. A multidisciplinary project integrating marketing research, art and Spanish language for social sciences / Manuel Cuadrado-Garc ia, Mar ia-Eugenia Ruiz-Molina, and Lourdes Hern andez-Mart in -- 9. A four-step process to reposition small schools as sites within teaching and learning networks / Ken Stevens -- 10. Academic freedom and the ethics of marketing education / Francine Rochford -- 11. Developing a grassroots cross-cultural partnership to enhance student experiences / Iryna Pentina and Veronique Guilloux -- 12. Using text mining for improving student experience management in higher education / Chong Ho Yu, Samuel A. DiGangi and Angel Jannasch-Pennell -- 13. Innovations in technology for educational marketing: stakeholder perceptions and implications for examinations system in Rwanda / John Rutaisire -- 14. When going online isn't going / Elizabeth Osika, Rochelle Johnson and Rosemary Buteau -- 15. The trends and challenges of higher education in China / Shuyi Zhang and Li Zhao -- 16. Transformation through marketing: a case of a secondary school in South Africa / Tom Bisschoff and Christopher Rhodes -- 17. Navigating a pathway to partnership through turbulent seas of adversity / Paul Breen, Magdalena De Stefani, and Achilleas Kostoulas -- 18. Exploration of multi-cultural teaching and learning in a collaborative virtual environment / Gonca Telli Yamamoto, Michael D. Featherstone, Faruk Karaman and Patricia C. Borstorff -- 19. Marketing services globally: the benefits of e-learning / Felicia Blacher-Wilson, Evan G. Mense, and Michael D. Richardson |
| ctrlnum | (OCoLC)992459879 (DE-599)BVBBV044310741 |
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| series2 | Premier reference source |
| spelling | Cases on innovations in educational marketing transnational and technological strategies Purnendu Tripathi (IGNOU, India), Siran Mukerji (IGNOU, India) Hershey PA Business Science Reference [2011] © 2011 1 Online-Ressource (xxi, 369 Seiten) txt rdacontent c rdamedia cr rdacarrier Premier reference source Includes bibliographical references 1. Exporting Hong Kong's higher education to emerging Asian markets: marketing strategies and government policies / Alan C. K. Cheung, Y. C. Cheng, Timothy W. W. Yuen and Celeste Y. M. Yuen -- 2. Heterogeneity analysis in the university context: a proposal based on service quality perceptions / Maria Fuentes Blasco, Irene Gil Saura and Beatriz Moliner Vel asquez -- 3. The Google online marketing challenge: a transnational comparison of classroom learning with real clients, real money, and real advertising campaigns / Sven Tuzovic, Lyle Wetsch and Jamie Murphy -- 4. The adjunct's role in delivering quality online instruction / Laurie Bedford -- 5. School images, school identity, and how parents select schools for their children: the case of Hong Kong / Frank Wai-ming Tam and Paula Yu-Kwong Kwan -- 6. Technology in the development and teaching of a literacy program for XXI century education / John Munro and Elena Verezub -- 7. An international collaborative masters degree in integrated marketing communications: a US-EU program in the Mediterranean / Kathleen A. Krentler and Albert Caruana -- 8. A multidisciplinary project integrating marketing research, art and Spanish language for social sciences / Manuel Cuadrado-Garc ia, Mar ia-Eugenia Ruiz-Molina, and Lourdes Hern andez-Mart in -- 9. A four-step process to reposition small schools as sites within teaching and learning networks / Ken Stevens -- 10. Academic freedom and the ethics of marketing education / Francine Rochford -- 11. Developing a grassroots cross-cultural partnership to enhance student experiences / Iryna Pentina and Veronique Guilloux -- 12. Using text mining for improving student experience management in higher education / Chong Ho Yu, Samuel A. DiGangi and Angel Jannasch-Pennell -- 13. Innovations in technology for educational marketing: stakeholder perceptions and implications for examinations system in Rwanda / John Rutaisire -- 14. When going online isn't going / Elizabeth Osika, Rochelle Johnson and Rosemary Buteau -- 15. The trends and challenges of higher education in China / Shuyi Zhang and Li Zhao -- 16. Transformation through marketing: a case of a secondary school in South Africa / Tom Bisschoff and Christopher Rhodes -- 17. Navigating a pathway to partnership through turbulent seas of adversity / Paul Breen, Magdalena De Stefani, and Achilleas Kostoulas -- 18. Exploration of multi-cultural teaching and learning in a collaborative virtual environment / Gonca Telli Yamamoto, Michael D. Featherstone, Faruk Karaman and Patricia C. Borstorff -- 19. Marketing services globally: the benefits of e-learning / Felicia Blacher-Wilson, Evan G. Mense, and Michael D. Richardson "This book provides comparative and comprehensive analysis of technological and transnational strategies in educational marketing on various issues across the world and also the best practices and experiences from a diverse range of countries" - Provided by publisher Education, Higher / Marketing / Cross-cultural studies Education, Higher / Marketing / Technological innovations / Cross-cultural studies Transnational education / Cross-cultural studies Marketing (DE-588)4037589-4 gnd rswk-swf Hochschulbildung (DE-588)4160198-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Hochschulbildung (DE-588)4160198-1 s Marketing (DE-588)4037589-4 s DE-604 Tripathi, Purnendu 1975- (DE-588)1127749269 edt Mukerji, Siran edt Erscheint auch als Druck-Ausgabe 978-1-60960-599-5 Erscheint auch als Druck-Ausgabe 1-60960-599-3 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60960-599-5 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Cases on innovations in educational marketing transnational and technological strategies 1. Exporting Hong Kong's higher education to emerging Asian markets: marketing strategies and government policies / Alan C. K. Cheung, Y. C. Cheng, Timothy W. W. Yuen and Celeste Y. M. Yuen -- 2. Heterogeneity analysis in the university context: a proposal based on service quality perceptions / Maria Fuentes Blasco, Irene Gil Saura and Beatriz Moliner Vel asquez -- 3. The Google online marketing challenge: a transnational comparison of classroom learning with real clients, real money, and real advertising campaigns / Sven Tuzovic, Lyle Wetsch and Jamie Murphy -- 4. The adjunct's role in delivering quality online instruction / Laurie Bedford -- 5. School images, school identity, and how parents select schools for their children: the case of Hong Kong / Frank Wai-ming Tam and Paula Yu-Kwong Kwan -- 6. Technology in the development and teaching of a literacy program for XXI century education / John Munro and Elena Verezub -- 7. An international collaborative masters degree in integrated marketing communications: a US-EU program in the Mediterranean / Kathleen A. Krentler and Albert Caruana -- 8. A multidisciplinary project integrating marketing research, art and Spanish language for social sciences / Manuel Cuadrado-Garc ia, Mar ia-Eugenia Ruiz-Molina, and Lourdes Hern andez-Mart in -- 9. A four-step process to reposition small schools as sites within teaching and learning networks / Ken Stevens -- 10. Academic freedom and the ethics of marketing education / Francine Rochford -- 11. Developing a grassroots cross-cultural partnership to enhance student experiences / Iryna Pentina and Veronique Guilloux -- 12. Using text mining for improving student experience management in higher education / Chong Ho Yu, Samuel A. DiGangi and Angel Jannasch-Pennell -- 13. Innovations in technology for educational marketing: stakeholder perceptions and implications for examinations system in Rwanda / John Rutaisire -- 14. When going online isn't going / Elizabeth Osika, Rochelle Johnson and Rosemary Buteau -- 15. The trends and challenges of higher education in China / Shuyi Zhang and Li Zhao -- 16. Transformation through marketing: a case of a secondary school in South Africa / Tom Bisschoff and Christopher Rhodes -- 17. Navigating a pathway to partnership through turbulent seas of adversity / Paul Breen, Magdalena De Stefani, and Achilleas Kostoulas -- 18. Exploration of multi-cultural teaching and learning in a collaborative virtual environment / Gonca Telli Yamamoto, Michael D. Featherstone, Faruk Karaman and Patricia C. Borstorff -- 19. Marketing services globally: the benefits of e-learning / Felicia Blacher-Wilson, Evan G. Mense, and Michael D. Richardson Education, Higher / Marketing / Cross-cultural studies Education, Higher / Marketing / Technological innovations / Cross-cultural studies Transnational education / Cross-cultural studies Marketing (DE-588)4037589-4 gnd Hochschulbildung (DE-588)4160198-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4160198-1 (DE-588)4143413-4 |
| title | Cases on innovations in educational marketing transnational and technological strategies |
| title_auth | Cases on innovations in educational marketing transnational and technological strategies |
| title_exact_search | Cases on innovations in educational marketing transnational and technological strategies |
| title_full | Cases on innovations in educational marketing transnational and technological strategies Purnendu Tripathi (IGNOU, India), Siran Mukerji (IGNOU, India) |
| title_fullStr | Cases on innovations in educational marketing transnational and technological strategies Purnendu Tripathi (IGNOU, India), Siran Mukerji (IGNOU, India) |
| title_full_unstemmed | Cases on innovations in educational marketing transnational and technological strategies Purnendu Tripathi (IGNOU, India), Siran Mukerji (IGNOU, India) |
| title_short | Cases on innovations in educational marketing |
| title_sort | cases on innovations in educational marketing transnational and technological strategies |
| title_sub | transnational and technological strategies |
| topic | Education, Higher / Marketing / Cross-cultural studies Education, Higher / Marketing / Technological innovations / Cross-cultural studies Transnational education / Cross-cultural studies Marketing (DE-588)4037589-4 gnd Hochschulbildung (DE-588)4160198-1 gnd |
| topic_facet | Education, Higher / Marketing / Cross-cultural studies Education, Higher / Marketing / Technological innovations / Cross-cultural studies Transnational education / Cross-cultural studies Marketing Hochschulbildung Aufsatzsammlung |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60960-599-5 |
| work_keys_str_mv | AT tripathipurnendu casesoninnovationsineducationalmarketingtransnationalandtechnologicalstrategies AT mukerjisiran casesoninnovationsineducationalmarketingtransnationalandtechnologicalstrategies |