Holdings: Digital marketing excellence

Digital marketing excellence: planning, optimizing and integrating online marketing

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Bibliographic Details
Previous Title:	Chaffey, Dave Emarketing Excellence
Main Authors:	Chaffey, Dave 1963- (Author), Smith, Paul R. 1957- (Author)
Other Authors:	Smith, P. R. 1957-
Format:	Book
Language:	English
Published:	London ; New York Routledge 2017
Edition:	Fifth edition
Subjects:	Internet marketing Marketing Online-Marketing Telemarketing Electronic Commerce
Online Access:	Inhaltsverzeichnis
Item Description:	Revised edition of the authors' Emarketing excellence, c2013. - Includes bibliographical references and index
Physical Description:	xxvii, 660 Seiten Illustrationen, Diagramme
ISBN:	9781138191686 9781138191709

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MARC


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245	1	0	\|a Digital marketing excellence \|b planning, optimizing and integrating online marketing \|c Dave Chaffey and PR Smith
250			\|a Fifth edition
264		1	\|a London ; New York \|b Routledge \|c 2017
300			\|a xxvii, 660 Seiten \|b Illustrationen, Diagramme
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Record in the Search Index

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adam_text	DIGITAL MARKETING EXCELLENCE / CHAFFEY, DAVEYYD1963-YYEAUTHOR : 2017 TABLE OF CONTENTS / INHALTSVERZEICHNIS PREFACE ACKNOWLEDGEMENTS INTRODUCTION TO DIGITAL MARKETING REMIX DIGITAL MODELS DIGITAL CUSTOMERS SOCIAL MEDIA MARKETING DESIGNING DIGITAL EXPERIENCES TRAFFIC BUILDING CUSTOMER LIFECYCLE COMMUNICATIONS AND CRM MANAGING DIGITAL MARKETING DIGITAL MARKETING PLAN GLOSSARY INDEX DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
any_adam_object	1
author	Chaffey, Dave 1963- Smith, Paul R. 1957-
author2	Smith, P. R. 1957-
author2_role
author2_variant	p r s pr prs
author_GND	(DE-588)131879537 (DE-588)172558263
author_facet	Chaffey, Dave 1963- Smith, Paul R. 1957- Smith, P. R. 1957-
author_role	aut aut
author_sort	Chaffey, Dave 1963-
author_variant	d c dc p r s pr prs
building	Verbundindex
bvnumber	BV044301324
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.1265
callnumber-search	HF5415.1265
callnumber-sort	HF 45415.1265
callnumber-subject	HF - Commerce
classification_rvk	QP 650
ctrlnum	(OCoLC)992516755 (DE-599)BVBBV044301324
dewey-full	658.8/72
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/72
dewey-search	658.8/72
dewey-sort	3658.8 272
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	Fifth edition
format	Book
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illustrated	Illustrated
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isbn	9781138191686 9781138191709
language	English
lccn	016041418
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spelling	Chaffey, Dave 1963- (DE-588)131879537 aut Emarketing excellence Digital marketing excellence planning, optimizing and integrating online marketing Dave Chaffey and PR Smith Fifth edition London ; New York Routledge 2017 xxvii, 660 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Revised edition of the authors' Emarketing excellence, c2013. - Includes bibliographical references and index Internet marketing Marketing (DE-588)4037589-4 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Telemarketing (DE-588)4215401-7 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Marketing (DE-588)4037589-4 s DE-604 Online-Marketing (DE-588)7706419-7 s 1\p DE-604 Telemarketing (DE-588)4215401-7 s 2\p DE-604 Smith, Paul R. 1957- (DE-588)172558263 aut Smith, P. R. 1957- eMarketing excellence Erscheint auch als Online-Ausgabe 978-1-315-64034-1 Vorangegangen ist Chaffey, Dave Emarketing Excellence 4th edition 978-0-415-53335-5 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029705191&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Chaffey, Dave 1963- Smith, Paul R. 1957- Digital marketing excellence planning, optimizing and integrating online marketing Internet marketing Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd Telemarketing (DE-588)4215401-7 gnd Electronic Commerce (DE-588)4592128-3 gnd
subject_GND	(DE-588)4037589-4 (DE-588)7706419-7 (DE-588)4215401-7 (DE-588)4592128-3
title	Digital marketing excellence planning, optimizing and integrating online marketing
title_alt	Emarketing excellence eMarketing excellence
title_auth	Digital marketing excellence planning, optimizing and integrating online marketing
title_exact_search	Digital marketing excellence planning, optimizing and integrating online marketing
title_full	Digital marketing excellence planning, optimizing and integrating online marketing Dave Chaffey and PR Smith
title_fullStr	Digital marketing excellence planning, optimizing and integrating online marketing Dave Chaffey and PR Smith
title_full_unstemmed	Digital marketing excellence planning, optimizing and integrating online marketing Dave Chaffey and PR Smith
title_old	Chaffey, Dave Emarketing Excellence
title_short	Digital marketing excellence
title_sort	digital marketing excellence planning optimizing and integrating online marketing
title_sub	planning, optimizing and integrating online marketing
topic	Internet marketing Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd Telemarketing (DE-588)4215401-7 gnd Electronic Commerce (DE-588)4592128-3 gnd
topic_facet	Internet marketing Marketing Online-Marketing Telemarketing Electronic Commerce
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029705191&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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