Fashion Branding and Communication: Core Strategies of European Luxury Brands
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Palgrave Macmillan US
2017
|
| Schriftenreihe: | Palgrave Studies in Practice: Global Fashion Brand Management
|
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XVIII, 188 Seiten) 45 Illustrationen |
| ISBN: | 9781137523433 |
| DOI: | 10.1057/978-1-137-52343-3 |
Internformat
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 646345 |
|---|---|
| _version_ | 1806181208080515072 |
| any_adam_object | |
| author2 | Jin, Byoungho Cedrola, Elena |
| author2_role | edt edt |
| author2_variant | b j bj e c ec |
| author_GND | (DE-588)138897751 (DE-588)1210447436 |
| author_facet | Jin, Byoungho Cedrola, Elena |
| building | Verbundindex |
| bvnumber | BV044291999 |
| classification_rvk | QP 624 QR 526 |
| classification_tum | WIR 000 |
| collection | ZDB-2-BUM |
| ctrlnum | (ZDB-2-BUM)9781137523433 (OCoLC)992461500 (DE-599)BVBBV044291999 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1057/978-1-137-52343-3 |
| format | Electronic eBook |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| geographic | Europa (DE-588)4015701-5 gnd |
| geographic_facet | Europa |
| id | DE-604.BV044291999 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:37:08Z |
| institution | BVB |
| isbn | 9781137523433 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029696099 |
| oclc_num | 992461500 |
| open_access_boolean | |
| owner | DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83 |
| owner_facet | DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83 |
| physical | 1 Online-Ressource (XVIII, 188 Seiten) 45 Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-BUM_2017 |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Palgrave Macmillan US |
| record_format | marc |
| series2 | Palgrave Studies in Practice: Global Fashion Brand Management |
| spellingShingle | Fashion Branding and Communication Core Strategies of European Luxury Brands Prada SpA (DE-588)16057937-5 gnd Salvatore Ferragamo (DE-588)16285393-2 gnd Louis Vuitton Malletier Paris (DE-588)10059953-9 gnd Business Marketing Business and Management Wirtschaft Bekleidungsindustrie (DE-588)4005382-9 gnd Markenpolitik (DE-588)4144679-3 gnd Luxusgut (DE-588)4192138-0 gnd Modebranche (DE-588)4123782-1 gnd Kleidung (DE-588)4031011-5 gnd Mode (DE-588)4039792-0 gnd Luxusware (DE-588)4192135-5 gnd |
| subject_GND | (DE-588)16057937-5 (DE-588)16285393-2 (DE-588)10059953-9 (DE-588)4005382-9 (DE-588)4144679-3 (DE-588)4192138-0 (DE-588)4123782-1 (DE-588)4031011-5 (DE-588)4039792-0 (DE-588)4192135-5 (DE-588)4015701-5 (DE-588)4143413-4 |
| title | Fashion Branding and Communication Core Strategies of European Luxury Brands |
| title_auth | Fashion Branding and Communication Core Strategies of European Luxury Brands |
| title_exact_search | Fashion Branding and Communication Core Strategies of European Luxury Brands |
| title_full | Fashion Branding and Communication Core Strategies of European Luxury Brands edited by Byoungho Jin, Elena Cedrola |
| title_fullStr | Fashion Branding and Communication Core Strategies of European Luxury Brands edited by Byoungho Jin, Elena Cedrola |
| title_full_unstemmed | Fashion Branding and Communication Core Strategies of European Luxury Brands edited by Byoungho Jin, Elena Cedrola |
| title_short | Fashion Branding and Communication |
| title_sort | fashion branding and communication core strategies of european luxury brands |
| title_sub | Core Strategies of European Luxury Brands |
| topic | Prada SpA (DE-588)16057937-5 gnd Salvatore Ferragamo (DE-588)16285393-2 gnd Louis Vuitton Malletier Paris (DE-588)10059953-9 gnd Business Marketing Business and Management Wirtschaft Bekleidungsindustrie (DE-588)4005382-9 gnd Markenpolitik (DE-588)4144679-3 gnd Luxusgut (DE-588)4192138-0 gnd Modebranche (DE-588)4123782-1 gnd Kleidung (DE-588)4031011-5 gnd Mode (DE-588)4039792-0 gnd Luxusware (DE-588)4192135-5 gnd |
| topic_facet | Prada SpA Salvatore Ferragamo Louis Vuitton Malletier Paris Business Marketing Business and Management Wirtschaft Bekleidungsindustrie Markenpolitik Luxusgut Modebranche Kleidung Mode Luxusware Europa Aufsatzsammlung |
| url | https://doi.org/10.1057/978-1-137-52343-3 |
| work_keys_str_mv | AT jinbyoungho fashionbrandingandcommunicationcorestrategiesofeuropeanluxurybrands AT cedrolaelena fashionbrandingandcommunicationcorestrategiesofeuropeanluxurybrands |