Media metrics: an introduction to quantitative research in mass communication
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles
Sage
2017
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | xviii, 458 Seiten Diagramme |
| ISBN: | 9789386062161 |
Staff View
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Record in the Search Index
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| adam_text | Titel: Media metrics
Autor: Dayal, Manoj
Jahr: 2017
Media Metrics An Introduction to Quantitative Research in Mass Communication Manoj foayal Professor, Former Dean Chairperson, Department of Communication Management Technology, Faculty of Media Studies, Guru Jambheshwar University of Science Technology, Hisar, Haryana, India USAGE I TEXTS Los Angeles I London I New Delhi Singapore I Washington DC I Melbourne
BRIEF CONTENTS Foreword by Prof. Sanjeev Bhanawat xiii Foreword by Dr Tabitha Nyaboke Otieno XV Preface xvii About the Book xix Acknowledgments xxi About the Author XXV 1 Media Metrics: A Conceptual Framework 1 2 Mathematics in Media Research 24 3 Data Processing and Analysis in Mass Communication 51 4 Measures of Central Tendency in Media Research 72 5 Measures of Dispersion in Media Studies 99 6 Measures of Asymmetry in Mass Communication 134 7 Measures of Relationship and Other Measures in Media Research 175 8 Parametric Testing of Hypothesis in Media Studies 254 9 Nonparametric Testing of Hypothesis in Mass Communication 316 10 Chi-square Test in Media Research 339 11 Analysis of Variance in Media Studies 373 12 Multivariate Analysis Techniques in Mass Communication 403 13 Report Writing in Quantitative Media Research 425 14 Computer Applications in Quantitative Media Studies 440 Glossary G-l Statistical Value Tables S-l Index 1-1 Answers to Questions and Problems A-l
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| spelling | Dayal, Manoj Verfasser aut Media metrics an introduction to quantitative research in mass communication Manoj Dayal Los Angeles Sage 2017 xviii, 458 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Massenmedien Mass media Research Methodology HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029687608&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Dayal, Manoj Media metrics an introduction to quantitative research in mass communication Massenmedien Mass media Research Methodology |
| title | Media metrics an introduction to quantitative research in mass communication |
| title_auth | Media metrics an introduction to quantitative research in mass communication |
| title_exact_search | Media metrics an introduction to quantitative research in mass communication |
| title_full | Media metrics an introduction to quantitative research in mass communication Manoj Dayal |
| title_fullStr | Media metrics an introduction to quantitative research in mass communication Manoj Dayal |
| title_full_unstemmed | Media metrics an introduction to quantitative research in mass communication Manoj Dayal |
| title_short | Media metrics |
| title_sort | media metrics an introduction to quantitative research in mass communication |
| title_sub | an introduction to quantitative research in mass communication |
| topic | Massenmedien Mass media Research Methodology |
| topic_facet | Massenmedien Mass media Research Methodology |
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