Marketing for special and academic libraries: a planning and best practices sourcebook
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lanham ; Boulder ; New York ; London
Rowman & Littlefield
[2016]
|
| Series: | Medical library association books
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | xix, 157 Seiten Illustrationen |
| ISBN: | 9781442262690 1442262699 9781442262706 1442262702 |
Staff View
MARC
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Record in the Search Index
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| adam_text | MARKETING FOR SPECIAL AND ACADEMIC LIBRARIES
/ HIGGINBOTTOM, PATRICIA C.YYEAUTHOR
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
STRATEGIC PLANNING
THE MARKETING PLAN
MARKETING PLAN COMPONENTS
IMPLEMENTATION
EVALUATION
BRANDS AND CAMPAIGNS
DIGITAL PUBLICATIONS
SOCIAL MEDIA
PERSONAL INTERACTIONS AND EVENTS
VISUAL AND PRINT MARKETING MATERIALS
DIESES SCHRIFTSTCK WURDE MASCHINELL ERZEUGT.
|
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| dewey-sort | 225.1 3977 |
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| discipline | Allgemeines |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T07:48:31Z |
| institution | BVB |
| isbn | 9781442262690 1442262699 9781442262706 1442262702 |
| language | English |
| lccn | 015045834 |
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| oclc_num | 941870471 |
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| physical | xix, 157 Seiten Illustrationen |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Rowman & Littlefield |
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| series2 | Medical library association books |
| spelling | Gordon, Valerie S. Verfasser aut Marketing for special and academic libraries a planning and best practices sourcebook Valerie S. Gordon and Patricia C. Higginbottom Lanham ; Boulder ; New York ; London Rowman & Littlefield [2016] xix, 157 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Medical library association books Academic libraries Marketing Special libraries Marketing Higginbottom, Patricia C. Verfasser aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029682056&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Gordon, Valerie S. Higginbottom, Patricia C. Marketing for special and academic libraries a planning and best practices sourcebook Academic libraries Marketing Special libraries Marketing |
| title | Marketing for special and academic libraries a planning and best practices sourcebook |
| title_auth | Marketing for special and academic libraries a planning and best practices sourcebook |
| title_exact_search | Marketing for special and academic libraries a planning and best practices sourcebook |
| title_full | Marketing for special and academic libraries a planning and best practices sourcebook Valerie S. Gordon and Patricia C. Higginbottom |
| title_fullStr | Marketing for special and academic libraries a planning and best practices sourcebook Valerie S. Gordon and Patricia C. Higginbottom |
| title_full_unstemmed | Marketing for special and academic libraries a planning and best practices sourcebook Valerie S. Gordon and Patricia C. Higginbottom |
| title_short | Marketing for special and academic libraries |
| title_sort | marketing for special and academic libraries a planning and best practices sourcebook |
| title_sub | a planning and best practices sourcebook |
| topic | Academic libraries Marketing Special libraries Marketing |
| topic_facet | Academic libraries Marketing Special libraries Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029682056&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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