Digital advertising:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Palgrave
2016
|
| Edition: | 2nd edition |
| Subjects: | |
| Physical Description: | viii, 221 Seiten Illustrationen |
| ISBN: | 9781137494337 |
Staff View
MARC
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| 020 | |a 9781137494337 |9 978-1-137-49433-7 | ||
| 035 | |a (OCoLC)986945777 | ||
| 035 | |a (DE-599)BVBBV044264166 | ||
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| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-11 | ||
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| 100 | 1 | |a McStay, Andrew |d 1975- |e Verfasser |0 (DE-588)139968989 |4 aut | |
| 245 | 1 | 0 | |a Digital advertising |c Andrew McStay |
| 250 | |a 2nd edition | ||
| 264 | 1 | |a London |b Palgrave |c 2016 | |
| 300 | |a viii, 221 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising media planning | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Digital media | |
| 776 | 0 | 8 | |i Erscheint auch als |n pbk |z 978-1-137-49434-4 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029668993 | ||
Record in the Search Index
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|---|---|
| any_adam_object | |
| author | McStay, Andrew 1975- |
| author_GND | (DE-588)139968989 |
| author_facet | McStay, Andrew 1975- |
| author_role | aut |
| author_sort | McStay, Andrew 1975- |
| author_variant | a m am |
| building | Verbundindex |
| bvnumber | BV044264166 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5826 |
| callnumber-raw | HF5826.5 |
| callnumber-search | HF5826.5 |
| callnumber-sort | HF 45826.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17440 QP 632 |
| ctrlnum | (OCoLC)986945777 (DE-599)BVBBV044264166 |
| dewey-full | 659.14/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14/4 |
| dewey-search | 659.14/4 |
| dewey-sort | 3659.14 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 2nd edition |
| format | Book |
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| id | DE-604.BV044264166 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:48:09Z |
| institution | BVB |
| isbn | 9781137494337 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029668993 |
| oclc_num | 986945777 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | viii, 221 Seiten Illustrationen |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Palgrave |
| record_format | marc |
| spelling | McStay, Andrew 1975- Verfasser (DE-588)139968989 aut Digital advertising Andrew McStay 2nd edition London Palgrave 2016 viii, 221 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Advertising media planning Advertising Digital media Erscheint auch als pbk 978-1-137-49434-4 |
| spellingShingle | McStay, Andrew 1975- Digital advertising Advertising media planning Advertising Digital media |
| title | Digital advertising |
| title_auth | Digital advertising |
| title_exact_search | Digital advertising |
| title_full | Digital advertising Andrew McStay |
| title_fullStr | Digital advertising Andrew McStay |
| title_full_unstemmed | Digital advertising Andrew McStay |
| title_short | Digital advertising |
| title_sort | digital advertising |
| topic | Advertising media planning Advertising Digital media |
| topic_facet | Advertising media planning Advertising Digital media |
| work_keys_str_mv | AT mcstayandrew digitaladvertising |