Holdings: Principles of marketing

Principles of marketing:

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Bibliographic Details
Main Authors:	Kotler, Philip 1931- (Author), Armstrong, Gary 1943- (Author)
Format:	Book
Language:	English
Published:	New York, NY Pearson [2018]
Edition:	17e
Series:	Always learning
Subjects:	Marketingmanagement Marketing Einführung Aufgabensammlung Lehrbuch
Physical Description:	xxiv, 707 Seiten Illustrationen, Diagramme
ISBN:	9780134492513

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MARC


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Record in the Search Index

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discipline	Wirtschaftswissenschaften
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spelling	Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Principles of marketing Philip Kotler, Gary Armstrong 17e New York, NY Pearson [2018] © 2018 xxiv, 707 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Always learning Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4143389-0 Aufgabensammlung gnd-content 3\p (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s 4\p DE-604 Armstrong, Gary 1943- Verfasser (DE-588)170906825 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
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title	Principles of marketing
title_auth	Principles of marketing
title_exact_search	Principles of marketing
title_full	Principles of marketing Philip Kotler, Gary Armstrong
title_fullStr	Principles of marketing Philip Kotler, Gary Armstrong
title_full_unstemmed	Principles of marketing Philip Kotler, Gary Armstrong
title_short	Principles of marketing
title_sort	principles of marketing
topic	Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Marketingmanagement Marketing Einführung Aufgabensammlung Lehrbuch
work_keys_str_mv	AT kotlerphilip principlesofmarketing AT armstronggary principlesofmarketing

Holdings

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