Handbook of research on digital media and advertising: user generated content consumption
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user" - Provid...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey ; New York
Information Science Reference
[2011]
|
| Schlagworte: | |
| Online-Zugang: | DE-706 DE-1049 DE-898 DE-1050 DE-83 URL des Erstveröffentlichers |
| Zusammenfassung: | "This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user" - Provided by publisher |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | 1 Online-Ressource (xxvi, 742 Seiten) |
| ISBN: | 9781605667935 1605667935 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV044252731 | ||
| 003 | DE-604 | ||
| 005 | 20171129 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 170331s2011 |||| o||u| ||||||eng d | ||
| 020 | |a 9781605667935 |9 978-1-60566-793-5 | ||
| 020 | |a 1605667935 |9 1-60566-793-5 | ||
| 024 | 7 | |a 10.4018/978-1-60566-792-8 |2 doi | |
| 035 | |a (OCoLC)1013585366 | ||
| 035 | |a (DE-599)BVBBV044252731 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-706 |a DE-1049 |a DE-898 |a DE-1050 |a DE-83 | ||
| 084 | |a AP 17200 |0 (DE-625)6999: |2 rvk | ||
| 084 | |a QP 632 |0 (DE-625)141918: |2 rvk | ||
| 245 | 1 | 0 | |a Handbook of research on digital media and advertising |b user generated content consumption |c Matthew S. Eastin (University of Texas at Austin, USA), Terry Daugherty (The University of Akron, USA), Neal M. Burns (The University of Texas at Austin, USA) |
| 246 | 1 | 3 | |a Digital media and advertising |
| 264 | 1 | |a Hershey ; New York |b Information Science Reference |c [2011] | |
| 264 | 4 | |c © 2011 | |
| 300 | |a 1 Online-Ressource (xxvi, 742 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references | ||
| 505 | 8 | |a 1. An overview of digital media and advertising / Irene Dickey, William Lewis -- 2. Media evolution and the advent of Web 2.0 / Laura Bright -- 3. Economic issues in media regulation / Edward Shinnick, Geraldine Ryan -- 4. Advertising in virtual worlds / Paul Messinger, Xin Ge -- 5. The influence of immersion on product placement effectiveness / Tamara Ansons, Fang Wan, Jason Leboe -- 6. Evolving media metrics from assumed attention to earned engagement / Martha Russell -- 7. Expectancy-value / Terry Daugherty, Matthew Eastin, Laura Bright, Shu-Chuan Chu -- 8. Race-specific advertising on commercial websites / Osei Appiah, Troy Elias -- 9. Social impact of digital media and advertising / Gregory O'Toole -- 10. Consumer reviews on retail websites / Sung-Yeon Park, Gi Woong Yun -- 11. Electronic word of mouth and consumer generated content / Shelly Rodgers, Ye Wang -- 12. Does second life mark the beginning of a new era of online shopping? / Jang Ho Moon, Yongjun Sung, S. Marina Choi -- 13. Consumer generated advertising in blogs / Dilip Mutum, Qing Wang -- 14. Motivations for social networking site adoption / Harsha Gangadharbatla -- 15. Convergence, contradiction and collaboration / Brian Sheehan, Antony Young -- 16. Point of involvement, purchase and consumption / Neal Burns -- 17. Digital metrics / Michelle Nelson, Helen Katz -- 18. Virtual identities from virtual environments / Melvin Prince -- | |
| 505 | 8 | |a 19. The "digitalisation" of youth / Pedro Quelhas Brito -- 20. Consumption and marketing in a 3D virtual space / Gulnur Tumbat, Lisa Bennett -- 21. Teaching taboo topics through technology / Piya Sorcar, Clifford Nass -- 22. Advertising / Paul Skalski, Cheryl Bracken, Michael Buncher -- 23. Online gaming / Vincent Cicchirillo -- 24. An opportunity for in-game ad placement / Heather Schulz, Matthew Eastin -- 25. Digital media and sports advertising / John Fortunato -- 26. Performance-enhancing media / Jon Mills -- 27. Adonis or atrocious / Natalie Wood, Michael Solomon -- 28. Sounds of Web advertising / Iben Bredahl Jessen, Nicolai J rgensgaard Graakjaer -- 29. Alternative online videos in the 2008 U.S. presidential election / Gooyong Kim -- 30. What a difference a download makes / Lauren Smith, Kenny Smith -- 31. Making personalization feel more personal / Shailendra Rao Clifford Nass, Jeremy Bailenson -- 32. From consumers to producers / Kelli Burns | |
| 520 | |a "This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user" - Provided by publisher | ||
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Advertising / Social aspects | |
| 650 | 4 | |a Internet marketing / Social aspects | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Digital media / Social aspects | |
| 650 | 0 | 7 | |a Neue Medien |0 (DE-588)4196910-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Neue Medien |0 (DE-588)4196910-8 |D s |
| 689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Eastin, Matthew S. |0 (DE-588)1046204769 |4 edt | |
| 700 | 1 | |a Daugherty, Terry |d 1971- |0 (DE-588)1016552505 |4 edt | |
| 700 | 1 | |a Burns, Neal Murray |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-1-60566-792-8 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 1-60566-792-7 |
| 856 | 4 | 0 | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-792-8 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-98-IGB |a ZDB-1-IGE | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-029657794 | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-792-8 |l DE-706 |p ZDB-98-IGB |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-60566-792-8 |l DE-1049 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-60566-792-8 |l DE-898 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-60566-792-8 |l DE-1050 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-60566-792-8 |l DE-83 |p ZDB-98-IGB |q TUB_EBS_IGB |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1808138440067252224 |
|---|---|
| adam_text | |
| any_adam_object | |
| author2 | Eastin, Matthew S. Daugherty, Terry 1971- Burns, Neal Murray |
| author2_role | edt edt edt |
| author2_variant | m s e ms mse t d td n m b nm nmb |
| author_GND | (DE-588)1046204769 (DE-588)1016552505 |
| author_facet | Eastin, Matthew S. Daugherty, Terry 1971- Burns, Neal Murray |
| building | Verbundindex |
| bvnumber | BV044252731 |
| classification_rvk | AP 17200 QP 632 |
| collection | ZDB-98-IGB ZDB-1-IGE |
| contents | 1. An overview of digital media and advertising / Irene Dickey, William Lewis -- 2. Media evolution and the advent of Web 2.0 / Laura Bright -- 3. Economic issues in media regulation / Edward Shinnick, Geraldine Ryan -- 4. Advertising in virtual worlds / Paul Messinger, Xin Ge -- 5. The influence of immersion on product placement effectiveness / Tamara Ansons, Fang Wan, Jason Leboe -- 6. Evolving media metrics from assumed attention to earned engagement / Martha Russell -- 7. Expectancy-value / Terry Daugherty, Matthew Eastin, Laura Bright, Shu-Chuan Chu -- 8. Race-specific advertising on commercial websites / Osei Appiah, Troy Elias -- 9. Social impact of digital media and advertising / Gregory O'Toole -- 10. Consumer reviews on retail websites / Sung-Yeon Park, Gi Woong Yun -- 11. Electronic word of mouth and consumer generated content / Shelly Rodgers, Ye Wang -- 12. Does second life mark the beginning of a new era of online shopping? / Jang Ho Moon, Yongjun Sung, S. Marina Choi -- 13. Consumer generated advertising in blogs / Dilip Mutum, Qing Wang -- 14. Motivations for social networking site adoption / Harsha Gangadharbatla -- 15. Convergence, contradiction and collaboration / Brian Sheehan, Antony Young -- 16. Point of involvement, purchase and consumption / Neal Burns -- 17. Digital metrics / Michelle Nelson, Helen Katz -- 18. Virtual identities from virtual environments / Melvin Prince -- 19. The "digitalisation" of youth / Pedro Quelhas Brito -- 20. Consumption and marketing in a 3D virtual space / Gulnur Tumbat, Lisa Bennett -- 21. Teaching taboo topics through technology / Piya Sorcar, Clifford Nass -- 22. Advertising / Paul Skalski, Cheryl Bracken, Michael Buncher -- 23. Online gaming / Vincent Cicchirillo -- 24. An opportunity for in-game ad placement / Heather Schulz, Matthew Eastin -- 25. Digital media and sports advertising / John Fortunato -- 26. Performance-enhancing media / Jon Mills -- 27. Adonis or atrocious / Natalie Wood, Michael Solomon -- 28. Sounds of Web advertising / Iben Bredahl Jessen, Nicolai J rgensgaard Graakjaer -- 29. Alternative online videos in the 2008 U.S. presidential election / Gooyong Kim -- 30. What a difference a download makes / Lauren Smith, Kenny Smith -- 31. Making personalization feel more personal / Shailendra Rao Clifford Nass, Jeremy Bailenson -- 32. From consumers to producers / Kelli Burns |
| ctrlnum | (OCoLC)1013585366 (DE-599)BVBBV044252731 |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000zc 4500</leader><controlfield tag="001">BV044252731</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20171129</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">170331s2011 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781605667935</subfield><subfield code="9">978-1-60566-793-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1605667935</subfield><subfield code="9">1-60566-793-5</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-60566-792-8</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1013585366</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044252731</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-83</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 17200</subfield><subfield code="0">(DE-625)6999:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 632</subfield><subfield code="0">(DE-625)141918:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Handbook of research on digital media and advertising</subfield><subfield code="b">user generated content consumption</subfield><subfield code="c">Matthew S. Eastin (University of Texas at Austin, USA), Terry Daugherty (The University of Akron, USA), Neal M. Burns (The University of Texas at Austin, USA)</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Digital media and advertising</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey ; New York</subfield><subfield code="b">Information Science Reference</subfield><subfield code="c">[2011]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xxvi, 742 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">1. An overview of digital media and advertising / Irene Dickey, William Lewis -- 2. Media evolution and the advent of Web 2.0 / Laura Bright -- 3. Economic issues in media regulation / Edward Shinnick, Geraldine Ryan -- 4. Advertising in virtual worlds / Paul Messinger, Xin Ge -- 5. The influence of immersion on product placement effectiveness / Tamara Ansons, Fang Wan, Jason Leboe -- 6. Evolving media metrics from assumed attention to earned engagement / Martha Russell -- 7. Expectancy-value / Terry Daugherty, Matthew Eastin, Laura Bright, Shu-Chuan Chu -- 8. Race-specific advertising on commercial websites / Osei Appiah, Troy Elias -- 9. Social impact of digital media and advertising / Gregory O'Toole -- 10. Consumer reviews on retail websites / Sung-Yeon Park, Gi Woong Yun -- 11. Electronic word of mouth and consumer generated content / Shelly Rodgers, Ye Wang -- 12. Does second life mark the beginning of a new era of online shopping? / Jang Ho Moon, Yongjun Sung, S. Marina Choi -- 13. Consumer generated advertising in blogs / Dilip Mutum, Qing Wang -- 14. Motivations for social networking site adoption / Harsha Gangadharbatla -- 15. Convergence, contradiction and collaboration / Brian Sheehan, Antony Young -- 16. Point of involvement, purchase and consumption / Neal Burns -- 17. Digital metrics / Michelle Nelson, Helen Katz -- 18. Virtual identities from virtual environments / Melvin Prince --</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">19. The "digitalisation" of youth / Pedro Quelhas Brito -- 20. Consumption and marketing in a 3D virtual space / Gulnur Tumbat, Lisa Bennett -- 21. Teaching taboo topics through technology / Piya Sorcar, Clifford Nass -- 22. Advertising / Paul Skalski, Cheryl Bracken, Michael Buncher -- 23. Online gaming / Vincent Cicchirillo -- 24. An opportunity for in-game ad placement / Heather Schulz, Matthew Eastin -- 25. Digital media and sports advertising / John Fortunato -- 26. Performance-enhancing media / Jon Mills -- 27. Adonis or atrocious / Natalie Wood, Michael Solomon -- 28. Sounds of Web advertising / Iben Bredahl Jessen, Nicolai J rgensgaard Graakjaer -- 29. Alternative online videos in the 2008 U.S. presidential election / Gooyong Kim -- 30. What a difference a download makes / Lauren Smith, Kenny Smith -- 31. Making personalization feel more personal / Shailendra Rao Clifford Nass, Jeremy Bailenson -- 32. From consumers to producers / Kelli Burns</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user" - Provided by publisher</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Gesellschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising / Social aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing / Social aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Digital media / Social aspects</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Neue Medien</subfield><subfield code="0">(DE-588)4196910-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Neue Medien</subfield><subfield code="0">(DE-588)4196910-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Eastin, Matthew S.</subfield><subfield code="0">(DE-588)1046204769</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Daugherty, Terry</subfield><subfield code="d">1971-</subfield><subfield code="0">(DE-588)1016552505</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Burns, Neal Murray</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-1-60566-792-8</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">1-60566-792-7</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-792-8</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield><subfield code="a">ZDB-1-IGE</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029657794</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-792-8</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-60566-792-8</subfield><subfield code="l">DE-1049</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-60566-792-8</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-60566-792-8</subfield><subfield code="l">DE-1050</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-60566-792-8</subfield><subfield code="l">DE-83</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">TUB_EBS_IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV044252731 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-23T01:06:30Z |
| institution | BVB |
| isbn | 9781605667935 1605667935 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029657794 |
| oclc_num | 1013585366 |
| open_access_boolean | |
| owner | DE-706 DE-1049 DE-898 DE-BY-UBR DE-1050 DE-83 |
| owner_facet | DE-706 DE-1049 DE-898 DE-BY-UBR DE-1050 DE-83 |
| physical | 1 Online-Ressource (xxvi, 742 Seiten) |
| psigel | ZDB-98-IGB ZDB-1-IGE ZDB-98-IGB TUB_EBS_IGB |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Information Science Reference |
| record_format | marc |
| spelling | Handbook of research on digital media and advertising user generated content consumption Matthew S. Eastin (University of Texas at Austin, USA), Terry Daugherty (The University of Akron, USA), Neal M. Burns (The University of Texas at Austin, USA) Digital media and advertising Hershey ; New York Information Science Reference [2011] © 2011 1 Online-Ressource (xxvi, 742 Seiten) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references 1. An overview of digital media and advertising / Irene Dickey, William Lewis -- 2. Media evolution and the advent of Web 2.0 / Laura Bright -- 3. Economic issues in media regulation / Edward Shinnick, Geraldine Ryan -- 4. Advertising in virtual worlds / Paul Messinger, Xin Ge -- 5. The influence of immersion on product placement effectiveness / Tamara Ansons, Fang Wan, Jason Leboe -- 6. Evolving media metrics from assumed attention to earned engagement / Martha Russell -- 7. Expectancy-value / Terry Daugherty, Matthew Eastin, Laura Bright, Shu-Chuan Chu -- 8. Race-specific advertising on commercial websites / Osei Appiah, Troy Elias -- 9. Social impact of digital media and advertising / Gregory O'Toole -- 10. Consumer reviews on retail websites / Sung-Yeon Park, Gi Woong Yun -- 11. Electronic word of mouth and consumer generated content / Shelly Rodgers, Ye Wang -- 12. Does second life mark the beginning of a new era of online shopping? / Jang Ho Moon, Yongjun Sung, S. Marina Choi -- 13. Consumer generated advertising in blogs / Dilip Mutum, Qing Wang -- 14. Motivations for social networking site adoption / Harsha Gangadharbatla -- 15. Convergence, contradiction and collaboration / Brian Sheehan, Antony Young -- 16. Point of involvement, purchase and consumption / Neal Burns -- 17. Digital metrics / Michelle Nelson, Helen Katz -- 18. Virtual identities from virtual environments / Melvin Prince -- 19. The "digitalisation" of youth / Pedro Quelhas Brito -- 20. Consumption and marketing in a 3D virtual space / Gulnur Tumbat, Lisa Bennett -- 21. Teaching taboo topics through technology / Piya Sorcar, Clifford Nass -- 22. Advertising / Paul Skalski, Cheryl Bracken, Michael Buncher -- 23. Online gaming / Vincent Cicchirillo -- 24. An opportunity for in-game ad placement / Heather Schulz, Matthew Eastin -- 25. Digital media and sports advertising / John Fortunato -- 26. Performance-enhancing media / Jon Mills -- 27. Adonis or atrocious / Natalie Wood, Michael Solomon -- 28. Sounds of Web advertising / Iben Bredahl Jessen, Nicolai J rgensgaard Graakjaer -- 29. Alternative online videos in the 2008 U.S. presidential election / Gooyong Kim -- 30. What a difference a download makes / Lauren Smith, Kenny Smith -- 31. Making personalization feel more personal / Shailendra Rao Clifford Nass, Jeremy Bailenson -- 32. From consumers to producers / Kelli Burns "This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user" - Provided by publisher Gesellschaft Advertising / Social aspects Internet marketing / Social aspects Consumer behavior Digital media / Social aspects Neue Medien (DE-588)4196910-8 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Neue Medien (DE-588)4196910-8 s Werbung (DE-588)4065541-6 s DE-604 Eastin, Matthew S. (DE-588)1046204769 edt Daugherty, Terry 1971- (DE-588)1016552505 edt Burns, Neal Murray edt Erscheint auch als Druck-Ausgabe 978-1-60566-792-8 Erscheint auch als Druck-Ausgabe 1-60566-792-7 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-792-8 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Handbook of research on digital media and advertising user generated content consumption 1. An overview of digital media and advertising / Irene Dickey, William Lewis -- 2. Media evolution and the advent of Web 2.0 / Laura Bright -- 3. Economic issues in media regulation / Edward Shinnick, Geraldine Ryan -- 4. Advertising in virtual worlds / Paul Messinger, Xin Ge -- 5. The influence of immersion on product placement effectiveness / Tamara Ansons, Fang Wan, Jason Leboe -- 6. Evolving media metrics from assumed attention to earned engagement / Martha Russell -- 7. Expectancy-value / Terry Daugherty, Matthew Eastin, Laura Bright, Shu-Chuan Chu -- 8. Race-specific advertising on commercial websites / Osei Appiah, Troy Elias -- 9. Social impact of digital media and advertising / Gregory O'Toole -- 10. Consumer reviews on retail websites / Sung-Yeon Park, Gi Woong Yun -- 11. Electronic word of mouth and consumer generated content / Shelly Rodgers, Ye Wang -- 12. Does second life mark the beginning of a new era of online shopping? / Jang Ho Moon, Yongjun Sung, S. Marina Choi -- 13. Consumer generated advertising in blogs / Dilip Mutum, Qing Wang -- 14. Motivations for social networking site adoption / Harsha Gangadharbatla -- 15. Convergence, contradiction and collaboration / Brian Sheehan, Antony Young -- 16. Point of involvement, purchase and consumption / Neal Burns -- 17. Digital metrics / Michelle Nelson, Helen Katz -- 18. Virtual identities from virtual environments / Melvin Prince -- 19. The "digitalisation" of youth / Pedro Quelhas Brito -- 20. Consumption and marketing in a 3D virtual space / Gulnur Tumbat, Lisa Bennett -- 21. Teaching taboo topics through technology / Piya Sorcar, Clifford Nass -- 22. Advertising / Paul Skalski, Cheryl Bracken, Michael Buncher -- 23. Online gaming / Vincent Cicchirillo -- 24. An opportunity for in-game ad placement / Heather Schulz, Matthew Eastin -- 25. Digital media and sports advertising / John Fortunato -- 26. Performance-enhancing media / Jon Mills -- 27. Adonis or atrocious / Natalie Wood, Michael Solomon -- 28. Sounds of Web advertising / Iben Bredahl Jessen, Nicolai J rgensgaard Graakjaer -- 29. Alternative online videos in the 2008 U.S. presidential election / Gooyong Kim -- 30. What a difference a download makes / Lauren Smith, Kenny Smith -- 31. Making personalization feel more personal / Shailendra Rao Clifford Nass, Jeremy Bailenson -- 32. From consumers to producers / Kelli Burns Gesellschaft Advertising / Social aspects Internet marketing / Social aspects Consumer behavior Digital media / Social aspects Neue Medien (DE-588)4196910-8 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4196910-8 (DE-588)4065541-6 (DE-588)4143413-4 |
| title | Handbook of research on digital media and advertising user generated content consumption |
| title_alt | Digital media and advertising |
| title_auth | Handbook of research on digital media and advertising user generated content consumption |
| title_exact_search | Handbook of research on digital media and advertising user generated content consumption |
| title_full | Handbook of research on digital media and advertising user generated content consumption Matthew S. Eastin (University of Texas at Austin, USA), Terry Daugherty (The University of Akron, USA), Neal M. Burns (The University of Texas at Austin, USA) |
| title_fullStr | Handbook of research on digital media and advertising user generated content consumption Matthew S. Eastin (University of Texas at Austin, USA), Terry Daugherty (The University of Akron, USA), Neal M. Burns (The University of Texas at Austin, USA) |
| title_full_unstemmed | Handbook of research on digital media and advertising user generated content consumption Matthew S. Eastin (University of Texas at Austin, USA), Terry Daugherty (The University of Akron, USA), Neal M. Burns (The University of Texas at Austin, USA) |
| title_short | Handbook of research on digital media and advertising |
| title_sort | handbook of research on digital media and advertising user generated content consumption |
| title_sub | user generated content consumption |
| topic | Gesellschaft Advertising / Social aspects Internet marketing / Social aspects Consumer behavior Digital media / Social aspects Neue Medien (DE-588)4196910-8 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Gesellschaft Advertising / Social aspects Internet marketing / Social aspects Consumer behavior Digital media / Social aspects Neue Medien Werbung Aufsatzsammlung |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-792-8 |
| work_keys_str_mv | AT eastinmatthews handbookofresearchondigitalmediaandadvertisingusergeneratedcontentconsumption AT daughertyterry handbookofresearchondigitalmediaandadvertisingusergeneratedcontentconsumption AT burnsnealmurray handbookofresearchondigitalmediaandadvertisingusergeneratedcontentconsumption AT eastinmatthews digitalmediaandadvertising AT daughertyterry digitalmediaandadvertising AT burnsnealmurray digitalmediaandadvertising |