Holdings: Marketing: 360 Grundbegriffe kurz erklärt

Marketing: 360 Grundbegriffe kurz erklärt:

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Bibliographic Details
Main Author:	Geldern, Hans (Author)
Format:	Book
Language:	German
Published:	Konstanz ; München UVK Verlagsgesellschaft mbH [2017]
Series:	360 Grundbegriffe
Subjects:	Marketing BWL Investition Kalkulatorische Kosten Kennzahl Konkurs Marketingmix Wörterbuch
Online Access:	Inhaltsverzeichnis
Physical Description:	136 Seiten
ISBN:	9783867647779 3867647771

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Record in the Search Index

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adam_text	4 P*S ....................................................................19 ABC-ANALYSE ..................................................... 19 ABHOLGROSSHANDEL..............................................20 ABLAUFORDNUNGSFRAGE........................................20 ABLENKUNGSFRAGE...............................................20 ABSATZ................................................................ 21 ABSATZ, DIREKTER..................................................21 ABSATZ, INDIREKTER...............................................21 ABSATZMARKT.......................................................21 ABSATZPOTENZIAL ................................................ 22 ABSATZPROGNOSE ................................................ 22 ABSATZPROGRAMM .............................................. 22 ABSATZVOLUMEN ................................................. 22 ABSATZWEG ......................................................... 22 ADOPTION ........................................................... 23 AFFILIATE-MARKETING ........................................... 23 AGGRESSIVITAETSGRAD ............................................ 23 AIDA-FORMEL ..................................................... 23 AIDED RECALL ...................................................... 24 AKQUISITION ....................................................... 24 ALLGEMEINE GESCHAEFTSBEDINGUNGEN AGB .......... 24 ANSOFF-MATRIX ................................................... 24 AUKTION ............................................................. 25 BANNER ............................................................... 26 BCG-MATRIX ....................................................... 26 BEDARF ................................................................ 26 BEDUERFNISPYRAMIDE NACH MASLOW .................... 26 BENCHMARKING ................................................... 27 BEOBACHTUNG......................................................27 BEOBACHTUNGSEFFEKTE ........................................ 27 BESCHWERDEMANAGEMENT ................................. 28 BIONIK ................................................................ 28 BLACK-BOX-MODELL ............................................. 28 BONUS ................................................................ 29 BRAINSTORMING ................................................... 29 BRAND EQUITY ..................................................... 29 BRANDING ............................................................ 29 BREAK-EVEN-POINT.............................................30 BRIEFING.............................................................. 30 BRUTTOREICHWEITE ........................... 30 BUDGET ............................................................... 30 BUNDLING ............................................................. 31 BUSINESS INTELLIGENCE.........................................31 BUSINESSPLAN......................................................31 BUSINESS-TO-BUSINESS B2B.................................31 BUSINESS-TO-CONSUMER B2C .............................. 32 BUYING CENTER ................................................... 32 CALL CENTER..........................................................33 CARRY OVER EFFEKT ............................................... 33 CLUBGUETER............................................................33 CO-BRANDING ...................................................... 33 COMMUNITY ....................................................... 34 COMPUTER ASSISTED PERSONAL INTERVIEWING CAPI ............................................................... 34 CONJOINT-MEASUREMENT .................................... 34 CONSULTING..........................................................35 CONSUMER MARKETING ........................................ 35 COPY STRATEGIE ................................................... 35 COPY TEST .......................................................... 36 CORPORATE CULTURE .............................................. 36 CORPORATE IDENTITY ............................................. 36 CORPORATE M ISSION ............................................ 37 CROSS-SELLING ..................................................... 37 CUSTOMER LIFETIME VALUE .................................. 37 CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ....37 CUSTOMER VALUE ................................................ 38 CUSTOMIZED MARKETING ...................................... 38 DACHMARKE ........................................................ 39 DARLEHEN ............................................................ 39 DATA MINING ...................................................... 39 DATA WAREHOUSE .............................................. 40 DATENBANK.........................................................40 DIFFERENZIERUNG ................................................. 41 DIFFUSION............................................................41 DIREKTMARKETING ................................................ 42 DIREKTVERTRIEB .................................................... 42 DISPLAY .............................................................. 43 DISSONANZ ......................................................... 43 DISTANZ, PSYCHISCHE .......................................... 43 DISTRIBUTION....................................................... 44 DISTRIBUTIONSHELFER............................................44 DIVERSIFIKATION..................................................44 DUMPING........................................................... 45 E-BUSINESS........................................................46 E-COMMERCE.....................................................46 E-COMMERCE-MANAGEMENT-PROZESS ............... 46 ECRM ................................................................. 47 EINKAUF .............................................................. 47 EINKOMMEN ...................................................... 47 E-MARKET ........................................................... 47 E-PROCUREMENT..................................................48 ERLOESE................................................................ 48 ERLOESE, DURCHSCHNITTLICHE..................................48 ETHIK, ANGEWANDTE ............................................ 48 EXPERIMENT ....................................................... 49 EXPERIMENTALGRUPPE.........................................49 FELDEXPERIMENT.................................................. 51 FILTERFRAGE ........................................................... 51 FRAMING-EFFEKTE.................................................51 GEBRAUCHSMUSTER .............................................. 52 GEOZENTRISCH.......................................................52 GLOBALISIERUNG....................................................53 GRAYWARE............................................................53 GRUPPENDISKUSSION ........................................... 53 GUT, GUETER...........................................................53 GUETER, HOMOGENE .............................................. 54 GUETER, SUPERIORE ................................................ 54 HANDEL................................................................55 HANDELSFUNKTIONEN ........................................... 55 HANDELSGESCHAEFTE .............................................. 55 HANDELSMARKE ................................................... 56 HANDELSMARKETING ............................................ 56 HANDELSPANEL .................................................... 56 HANDELSSPANNE ................................................. 56 HANDELSVERTRETER ............................................... 57 HAUSHALTSPANEL..................................................57 HIDDEN CHAMPIONS ........................................... 57 HOME USE TEST .................................................. 57 HOMO OECONOMICUS ......................................... 58 IDEENMANAGEMENT ............................................ 59 IMAGE.................................................................61 IMPULSKAUF.........................................................61 INCENTIVE............................................................61 INDUSTRIEGUETERMARKETING .................................. 61 INGREDIENT BRANDING .......................................... 62 INNOVATION ........................................................ 62 INNOVATIONSMARKETING ...................................... 65 INTERMEDIAVERGLEICH .......................................... 65 INTERNET-MARKETING...........................................66 INTERVALLSKALA.................................................... 66 INTRAMEDIAVERGLEICH.........................................66 INVOLVEMENT..................................................... 66 JUST-IN-TIME ..................................................... 67 KAEUFERMARKT ...................................................... 67 KAUFKRAFT ........................................................... 67 KAUFKRAFTEFFEKT.................................................. 68 KENNZAHL........................................................... 68 KEY PERFORMANCE INDICATOR KPI........................68 KEYWORD-ADVERTISING.......................................68 KLUMPENAUSWAHLVERFAHREN..............................69 KOMMUNIKATIONSPOLITIK...................................69 KONJUNKTUR........................................................ 69 KONSUMENT....................................................... 69 KONSUMENTENRENTE...........................................70 KONSUMENTENSOUVERAENITAET...............................70 KONSUMENTENVERHALTEN....................................70 KONSUMGUETER....................................................70 KONSUMGUETERMARKT...........................................71 KONSUMQUOTE, DURCHSCHNITTLICHE ..................... 71 KONTAKTFRAGE .............. KONTAKTMASSZAHL ........ KONTRAHIERUNGSPOLITIK ....................................... 72 KONTRAKTMARKETING, VERTIKALES .......................... 72 KONTROLLGRUPPE .................................................. 72 KONZENTRATIONS VERFAHREN ................................. 73 KONZEPTTESTS ..................................................... 73 P P KOOPERATION ...................................................... 73 KREATIVITAETSTECHNIKEN ....................................... 73 KREUZPREISELASTIZITAET ......................................... 74 KUNDENBEZIEHUNGSMANAGEMENT / CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ................. 74 KUNDENBINDUNG ................................................ 75 KUNDENLAUFSTUDIE ............................................. 75 KUNDENLOYALITAET ................................................ 76 KUNDENWERT ...................................................... 76 KUNDENZUFRIEDENHEIT ........................................ 76 LABOREXPERIMENT .... LAENGSSCHNITTANALYSE LASSWELL-FORMEL ..... LEASING .................... LEBENSSTIL .......................................................... 78 LEBENSZYKLUS-MODELL ........................................ 78 LICENSING ........................................................... 78 LICHTSCHRANKENMESSUNG ................................... 78 LISTUNG .............................................................. 79 LOW-INVOLVEMENT-KAEUFE..................................79 LUXUSGUETER ........................................................ 79 MAKLER............................................................... 80 MARKE................................................................ 80 MARKEN.............................................................. 80 MARKETING, INTERNATIONALES ............................... 81 MARKETING, VIRALES..............................................81 MARKETINGMIX....................................................81 MARKETINGPLAN ................................................... 82 MARKETINGSTANDARDISIERUNG .............................. 82 MARKTABDECKUNG ............................................... 83 MARKTABGRENZUNG .............................................. 83 MARKTANALYSE .................................................... 83 3 3 3 3 MARKTANGEBOT MARKTANTEIL .................. MARKTANTEIL, RELATIVER.... MARKTATTRAKTIVITAET ......... MARKTBEOBACHTUNG ....... MAERKTE, GESAETTIGTE ........ MAERKTE, HETEROGENE ...... MARKTEINTRITT ................. MARKTEINTRITTSBARRIEREN. MARKTFESTLEGUNG ........... MARKTFORSCHUNG ........... MARKTIMPLANTATION ...... MARKTLUECKEN ................. MARKTMACHT ................. MARKTNACHFRAGE ............ MARKTNEUHEIT ............... MARKTPOTENZIAL ............. MARKTPROGNOSE ............. MARKTSAETTIGUNG ............. MARKTSEGMENT .............. MARKTSEGMENTIERUNG.... MARKTSITUATION, EXTERNE MARKTVERHAELTNISSE ........ MARKTVOLUMEN ............. MARKTWACHSTUM ........... MEDIASELEKTION ............ MEDIEN, NEUE ............... MEINUNGSFUEHRER ........... MENGENRABATT ............... MINDMAPPING .............. MOTIV ............................ MOTIVATIONSFRAGE .......... 83 .83 84 84 84 84 .85 -85 .85 .85 86 86 86 86 .87 .87 .87 .87 88 88 88 89 89 89 89 90 90 90 90 .91 .91 .91 MULTI-CHANNEL-ABSATZ ...................................... 91 NACHFRAGEELASTIZITAET .......................................... 93 NACHZUEGLER ........................................................ 93 NETTOREICHWEITE ................................................ 93 NETZEFFEKT .......................................................... 93 NETZPLAN ............................................................ 94 NIELSEN-GEBIETE ................................................ 94 NO NAME ........................................................... 94 NOMINALSKALA .................................................... 94 OBSOLESZENZ ...................................................... 96 OEFFENTLICHKEITSARBEIT.........................................96 OMNIBUSBEFRAGUNG ........................................... 97 ON SET PLACEMENT .............................................. 97 ONE-BRANDING .................................................. 97 ONE - TO - ONE -MARKETING .................................... 97 ONLINE SHOP ...................................................... 97 ONLINE-MARKEN ................................................. 98 ORDINALSKALA ...................................................... 98 OUTBOUND .......................................................... 98 PANELCOVERAGE................................................... 99 PANELEFFEKTE ...................................................... 99 PANELROTATION .................................................... 99 PANELROUTINE ..................................................... 99 PARTIALMODELLE ................................................. 100 PERMISSION MARKETING.....................................100 PERSONALISIERUNG ............................................. 100 PIMS-PROJEKT ................................................... 100 POINT OF SALE POS..............................................101 POLYZENTRISCH................................................... 101 POSITIONIERUNG.................................................. 101 POTENZIALANALYSE..............................................102 POWERSHOPPING ............................................... 102 PRAEFERENZ..........................................................102 PREIS.................................................................102 PREIS-ABSATZ-FUNKTION ................................... 103 PREISDIFFERENZIERUNG ....................................... 103 PREISFOLGERSCHAFT ............................................. 103 PREISNACHLASS...................................................103 PREISSTRATEGIE ................................................... 104 PRE-TESTS ......................................................... 104 PRIMAERFORSCHUNG ............................................. 104 PRIMAERPROZESSE ............................................... 104 PRODUCT PLACEMENT .......................................... 105 PRODUKTDIFFERENZIERUNG ................................... 105 PRODUKTELIMINIERUNG ...................................... 105 PRODUKTFAMILIE ................................................ 105 PRODUKTLEBENSZYKLUS ...................................... 106 PRODUKTMANAGEMENT ...................................... 106 PRODUKT-MARKT-KOMBINATION ......................... 106 PRODUKTPOLITIK..................................................107 PRODUKT-PR.......................................................107 PRODUKTTESTS.....................................................107 PRODUKTVARIATION ............................................. 108 PROGNOSE ......................................................... 108 PROGRAMMBREITE .............................................. 108 PROZESS-PORTFOLIO ............................................ 108 PUBLIC RELATIONS PR ......................................... 108 PULL-MARKETING ................................................ 109 PUSH-MARKETING .............................................. 109 QUOTENVERFAHREN.............................................110 RACK JOBBER......................................................110 RANDOM-ROUTE-VERFAHREN ............................... 111 RECOGNITION-TEST...............................................111 REFERENZGRUPPEN...............................................111 REICHWEITE.........................................................112 REINTERMEDIATION ............................................. 112 RELATIONSHIP-MARKETING ................................... 112 RELAUNCH...........................................................113 RELIABILITAET.........................................................113 ROSENZWEIG-TEST...............................................113 SACCADEN...........................................................114 SATZERGAENZUNGSTEST .......................................... 114 SCANNER-PANELS ................................................ 114 SCHLUESSELBEDUERFNISSE ....................................... 114 SCHWELLENRESSOURCEN, SCHWELLENFAEHIGKEITEN ODER SCHWELLENKOMPETENZEN ...................... 115 SEGMENTIERUNG ................................................. 115 SEKUNDAERFORSCHUNG .......................................... 115 SERVICEPOLITIK ................................................... 116 SIGNALING .......................................................... 116 SLOGAN .............................................................. 116 SOCIAL MEDIA ..................................................... 116 SPILL-OVER-EFFEKT...............................................117 SPRINKLERSTRATEGIE ............................................. 117 SPRUNGWERBUNG................................................117 S-R-MODELL ....................................................... 118 STAKEHOLDER ...................................................... 118 STORE-TEST ......................................................... 119 SUCHMASCHINENMARKETING ............................... 119 TACHISTOSKOP....................................................120 TECHNOLOGY PUSH INNOVATIONEN ..................... 120 TESTIMONIALS....................................................120 TESTMARKT..........................................................121 TIEFENINTERVIEW ................................................ 121 TOTALMODELLE .................................................... 121 TREND.................................................................121 TRENDFUNKTION .................................................. 122 TYPOGRAPHIE ..................................................... 122 UMSATZ ............................................................. 123 UNIQUE SELLING PROPOSITION USP.......................123 UNLAUTERE WERBUNG.........................................123 UNTERNEHMENSGRUNDSAETZE...............................123 VERBRAUCHERMARKT............................................ 125 VERBUNDEFFEKTE................................................ 125 VERHAELTNISSKALA................................................ 125 VERKAEUFERMARKT................................................126 VERKAUFSORGANE................................................126 VERSANDHANDEL.................................................126 VERTRAGSHAENDLER...............................................126 VERTRIEBSGESELLSCHAFT........................................127 VOLLERHEBUNG................................................... 127 WARENHAUS.......................................................128 WARENZEICHNUNG..............................................128 WEAR-OUT-EFFEKT...............................................128 WERBEANTEILS-MARKTANTEILS-METHODE ............. 129 WERBEBOTSCHAFT................................................129 WERBEBUDGET....................................................129 WERBEERFOLG.....................................................129 WERBEERFOLGSKONTROLLE.....................................129 WERBEKOSTENZUSCHUESSE .................................. 130 WERBEMITTEL .................................................... 130 WERBESTIL..........................................................130 WERBESTRATEGIE ................................................ 130 WERBETESTS ....................................................... 131 WERBETRACKING .................................................. 131 WERBETRAEGER ..................................................... 131 WERBEZIEL ......................................................... 131 WERBUNG...........................................................131 WERBUNG, VERGLEICHENDE .................................. 132 WETTBEWERB ...................................................... 132 WETTBEWERBSINTENSITAET .................................... 132 WETTBEWERBS -PARITAETS -METHODE......................132 WETTBEWERBSSTRATEGIE ...................................... 133 WETTBEWERBSVORTEILE ........................................ 133 WORD-OF-MOUTH-KOMMUNIKATION..................133 WORT-ASSOZIATIONSTEST.....................................134 ZIELGRUPPE ........................................................ 135 ZIELHIERARCHIE ................................................... 135 ZIELSYSTEM ........................................................ 135 ZUFALLSFEHLER..................................................... 136 ZUSATZNUTZEN................................................... 136 ZUSCHAUERFORSCHUNG........................................136 ZWEITMARKE...................................................... 136
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physical	136 Seiten
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record_format	marc
series2	360 Grundbegriffe
spelling	Geldern, Hans Verfasser (DE-588)1129188701 aut Marketing: 360 Grundbegriffe kurz erklärt Hans Geldern Konstanz ; München UVK Verlagsgesellschaft mbH [2017] © 2017 136 Seiten txt rdacontent n rdamedia nc rdacarrier 360 Grundbegriffe Marketing (DE-588)4037589-4 gnd rswk-swf BWL Investition Kalkulatorische Kosten Kennzahl Konkurs Marketingmix (DE-588)4066724-8 Wörterbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 UVK Verlagsgesellschaft mbH (DE-588)106537268X pbl Erscheint auch als Online-Ausgabe, epub 978-3-7398-0263-3 Erscheint auch als Online-Ausgabe, pdf 978-3-7398-0264-0 (DE-604)BV044244910 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029649089&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Geldern, Hans Marketing: 360 Grundbegriffe kurz erklärt Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4066724-8
title	Marketing: 360 Grundbegriffe kurz erklärt
title_auth	Marketing: 360 Grundbegriffe kurz erklärt
title_exact_search	Marketing: 360 Grundbegriffe kurz erklärt
title_full	Marketing: 360 Grundbegriffe kurz erklärt Hans Geldern
title_fullStr	Marketing: 360 Grundbegriffe kurz erklärt Hans Geldern
title_full_unstemmed	Marketing: 360 Grundbegriffe kurz erklärt Hans Geldern
title_short	Marketing: 360 Grundbegriffe kurz erklärt
title_sort	marketing 360 grundbegriffe kurz erklart
topic	Marketing (DE-588)4037589-4 gnd
topic_facet	Marketing Wörterbuch
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029649089&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT geldernhans marketing360grundbegriffekurzerklart AT uvkverlagsgesellschaftmbh marketing360grundbegriffekurzerklart

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