How cool brands stay hot: branding to generation Y and Z
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London, Philadelphia, New Delhi
Kogan Page
2016
|
| Edition: | Third edition |
| Subjects: | |
| Online Access: | FWS01 FWS02 |
| Item Description: | Includes bibliographical references (pages [242]-274) and index |
| Physical Description: | 1 Online-Ressource (312 Seiten) illustrations |
| ISBN: | 9780749477219 |
Staff View
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV044221707 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T06:54:07Z |
| institution | BVB |
| isbn | 9780749477219 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029627645 |
| oclc_num | 976427977 |
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| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS |
| physical | 1 Online-Ressource (312 Seiten) illustrations |
| psigel | ZDB-30-PQE |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Kogan Page |
| record_format | marc |
| spellingShingle | Van den Bergh, Joeri 1971- Behrer, Mattias Maeseneire, Patrick de How cool brands stay hot branding to generation Y and Z Young consumers Young adult consumers Generation Y. Target marketing Product management Consumer behavior Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | How cool brands stay hot branding to generation Y and Z |
| title_auth | How cool brands stay hot branding to generation Y and Z |
| title_exact_search | How cool brands stay hot branding to generation Y and Z |
| title_full | How cool brands stay hot branding to generation Y and Z Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire |
| title_fullStr | How cool brands stay hot branding to generation Y and Z Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire |
| title_full_unstemmed | How cool brands stay hot branding to generation Y and Z Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire |
| title_short | How cool brands stay hot |
| title_sort | how cool brands stay hot branding to generation y and z |
| title_sub | branding to generation Y and Z |
| topic | Young consumers Young adult consumers Generation Y. Target marketing Product management Consumer behavior Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Young consumers Young adult consumers Generation Y. Target marketing Product management Consumer behavior Markenpolitik |
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