APA (7th ed.) Citation

Bieger, T. (2015). Marketing concept - the St. Gallen management approach (first edition.). Haupt Verlag.

Chicago Style (17th ed.) Citation

Bieger, Thomas. Marketing Concept - the St. Gallen Management Approach. first edition. Bern: Haupt Verlag, 2015.

MLA (9th ed.) Citation

Bieger, Thomas. Marketing Concept - the St. Gallen Management Approach. first edition. Haupt Verlag, 2015.

Warning: These citations may not always be 100% accurate.