Advances in Corporate Branding:
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Palgrave Macmillan
2017
|
| Schriftenreihe: | Journal of Brand Management: Advanced Collections
|
| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FAW01 FHA01 FHD01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBR01 UBT01 UBW01 UBY01 UEI01 UER01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (XIII, 205 Seiten) |
| ISBN: | 9781352000085 |
| DOI: | 10.1057/978-1-352-00008-5 |
Internformat
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 639658 |
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| _version_ | 1806180757842952192 |
| any_adam_object | |
| author2 | Balmer, John M. T. Powell, Shaun M. Kernstock, Joachim 1966- Brexendorf, Tim Oliver 1973- |
| author2_role | edt edt edt edt |
| author2_variant | j m t b jmt jmtb s m p sm smp j k jk t o b to tob |
| author_GND | (DE-588)143136585 (DE-588)141034599 |
| author_facet | Balmer, John M. T. Powell, Shaun M. Kernstock, Joachim 1966- Brexendorf, Tim Oliver 1973- |
| building | Verbundindex |
| bvnumber | BV044207060 |
| classification_rvk | QP 624 |
| classification_tum | WIR 000 |
| collection | ZDB-30-PQE ZDB-2-BUM |
| ctrlnum | (OCoLC)971508341 (DE-599)BVBBV044207060 |
| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1057/978-1-352-00008-5 |
| format | Electronic eBook |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV044207060 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:29:59Z |
| institution | BVB |
| isbn | 9781352000085 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029613454 |
| oclc_num | 971508341 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83 DE-1050 |
| owner_facet | DE-355 DE-BY-UBR DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83 DE-1050 |
| physical | 1 Online-Ressource (XIII, 205 Seiten) |
| psigel | ZDB-30-PQE ZDB-2-BUM ZDB-2-BUM_2017 ZDB-30-PQE FHD01_PQE_Kauf |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| series2 | Journal of Brand Management: Advanced Collections |
| spellingShingle | Advances in Corporate Branding Business Customer relations / Management Leadership Organization Planning Business and Management Customer Relationship Management Business Strategy/Leadership Führung Wirtschaft Markenpolitik (DE-588)4144679-3 gnd Corporate Identity (DE-588)4193565-2 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4193565-2 (DE-588)4143413-4 |
| title | Advances in Corporate Branding |
| title_auth | Advances in Corporate Branding |
| title_exact_search | Advances in Corporate Branding |
| title_full | Advances in Corporate Branding edited by John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf |
| title_fullStr | Advances in Corporate Branding edited by John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf |
| title_full_unstemmed | Advances in Corporate Branding edited by John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf |
| title_short | Advances in Corporate Branding |
| title_sort | advances in corporate branding |
| topic | Business Customer relations / Management Leadership Organization Planning Business and Management Customer Relationship Management Business Strategy/Leadership Führung Wirtschaft Markenpolitik (DE-588)4144679-3 gnd Corporate Identity (DE-588)4193565-2 gnd |
| topic_facet | Business Customer relations / Management Leadership Organization Planning Business and Management Customer Relationship Management Business Strategy/Leadership Führung Wirtschaft Markenpolitik Corporate Identity Aufsatzsammlung |
| url | https://doi.org/10.1057/978-1-352-00008-5 |
| work_keys_str_mv | AT balmerjohnmt advancesincorporatebranding AT powellshaunm advancesincorporatebranding AT kernstockjoachim advancesincorporatebranding AT brexendorftimoliver advancesincorporatebranding |