The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World: Proceedings of the 2011 World Marketing Congress
Saved in:
| Other Authors: | |
|---|---|
| Format: | Electronic Conference Proceeding eBook |
| Language: | English |
| Published: |
Cham
Springer International Publishing
2017
|
| Edition: | Reprint from original edition |
| Series: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science
|
| Subjects: | |
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| Physical Description: | 1 Online-Ressource (XXXIII, 953 p. 84 illus) |
| ISBN: | 9783319500089 |
| ISSN: | 2363-6173 |
| DOI: | 10.1007/978-3-319-50008-9 |
Staff View
MARC
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| genre | (DE-588)1071861417 Konferenzschrift 2011 gnd-content |
| genre_facet | Konferenzschrift 2011 |
| id | DE-604.BV044206877 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:54:07Z |
| institution | BVB |
| institution_GND | (DE-588)1126510440 |
| isbn | 9783319500089 |
| issn | 2363-6173 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029613271 |
| oclc_num | 971208203 |
| open_access_boolean | |
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| owner_facet | DE-355 DE-BY-UBR DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83 |
| physical | 1 Online-Ressource (XXXIII, 953 p. 84 illus) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2017 |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Springer International Publishing |
| record_format | marc |
| series2 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| spellingShingle | The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World Proceedings of the 2011 World Marketing Congress Business Internet marketing Customer relations / Management Leadership Business and Management Consumer Behavior Online Marketing/Social Media Customer Relationship Management Business Strategy/Leadership Führung Wirtschaft Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)1071861417 |
| title | The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World Proceedings of the 2011 World Marketing Congress |
| title_alt | Proceedings of the 15th Biennial World Marketing Congress |
| title_auth | The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World Proceedings of the 2011 World Marketing Congress |
| title_exact_search | The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World Proceedings of the 2011 World Marketing Congress |
| title_full | The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World Proceedings of the 2011 World Marketing Congress edited by Colin L. Campbell |
| title_fullStr | The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World Proceedings of the 2011 World Marketing Congress edited by Colin L. Campbell |
| title_full_unstemmed | The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World Proceedings of the 2011 World Marketing Congress edited by Colin L. Campbell |
| title_short | The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World |
| title_sort | the customer is not always right marketing orientationsin a dynamic business world proceedings of the 2011 world marketing congress |
| title_sub | Proceedings of the 2011 World Marketing Congress |
| topic | Business Internet marketing Customer relations / Management Leadership Business and Management Consumer Behavior Online Marketing/Social Media Customer Relationship Management Business Strategy/Leadership Führung Wirtschaft Marketing (DE-588)4037589-4 gnd |
| topic_facet | Business Internet marketing Customer relations / Management Leadership Business and Management Consumer Behavior Online Marketing/Social Media Customer Relationship Management Business Strategy/Leadership Führung Wirtschaft Marketing Konferenzschrift 2011 |
| url | https://doi.org/10.1007/978-3-319-50008-9 |
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