APA (7th ed.) Citation

Campbell, C. L. (2017). The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Reprint from original edition.). Springer International Publishing. https://doi.org/10.1007/978-3-319-50008-9

Chicago Style (17th ed.) Citation

Campbell, Colin L. The Customer Is NOT Always Right? Marketing Orientationsin a Dynamic Business World: Proceedings of the 2011 World Marketing Congress. Reprint from original edition. Cham: Springer International Publishing, 2017. https://doi.org/10.1007/978-3-319-50008-9.

MLA (9th ed.) Citation

Campbell, Colin L. The Customer Is NOT Always Right? Marketing Orientationsin a Dynamic Business World: Proceedings of the 2011 World Marketing Congress. Reprint from original edition. Springer International Publishing, 2017. https://doi.org/10.1007/978-3-319-50008-9.