Campbell, C. L. (2017). The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Reprint from original edition.). Springer International Publishing. https://doi.org/10.1007/978-3-319-50008-9
Chicago-Zitierstil (17. Ausg.)Campbell, Colin L. The Customer Is NOT Always Right? Marketing Orientationsin a Dynamic Business World: Proceedings of the 2011 World Marketing Congress. Reprint from original edition. Cham: Springer International Publishing, 2017. https://doi.org/10.1007/978-3-319-50008-9.
MLA-Zitierstil (9. Ausg.)Campbell, Colin L. The Customer Is NOT Always Right? Marketing Orientationsin a Dynamic Business World: Proceedings of the 2011 World Marketing Congress. Reprint from original edition. Springer International Publishing, 2017. https://doi.org/10.1007/978-3-319-50008-9.