Marketing strategy & competitive positioning:
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow
Pearson
2017
|
| Edition: | Sixth edition |
| Subjects: | |
| Physical Description: | xv, 569 Seiten Illustrationen, Diagramme |
| ISBN: | 9781292017310 |
Staff View
MARC
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| 100 | 1 | |a Hooley, Graham J. |e Verfasser |0 (DE-588)170348342 |4 aut | |
| 245 | 1 | 0 | |a Marketing strategy & competitive positioning |c Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd |
| 246 | 1 | 3 | |a Marketing strategy and competitive positioning |
| 246 | 1 | |a Marketing strategy and competitive positioning | |
| 250 | |a Sixth edition | ||
| 264 | 1 | |a Harlow |b Pearson |c 2017 | |
| 300 | |a xv, 569 Seiten |b Illustrationen, Diagramme | ||
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| 337 | |b n |2 rdamedia | ||
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| 650 | 4 | |a Marketing | |
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| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Positionierung |g Marketing |0 (DE-588)4503311-0 |2 gnd |9 rswk-swf |
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| 689 | 0 | 1 | |a Positionierung |g Marketing |0 (DE-588)4503311-0 |D s |
| 689 | 0 | |5 DE-188 | |
| 700 | 1 | |a Piercy, Nigel |d 1953-2017 |e Verfasser |0 (DE-588)170152138 |4 aut | |
| 700 | 1 | |a Nicoulaud, Brigitte M. |e Verfasser |0 (DE-588)170757188 |4 aut | |
| 700 | 1 | |a Rudd, John M. |e Verfasser |0 (DE-588)1128337185 |4 aut | |
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Record in the Search Index
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| author | Hooley, Graham J. Piercy, Nigel 1953-2017 Nicoulaud, Brigitte M. Rudd, John M. |
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| author_facet | Hooley, Graham J. Piercy, Nigel 1953-2017 Nicoulaud, Brigitte M. Rudd, John M. |
| author_role | aut aut aut aut |
| author_sort | Hooley, Graham J. |
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Sixth edition |
| format | Book |
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| id | DE-604.BV044204454 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:46:32Z |
| institution | BVB |
| isbn | 9781292017310 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029610888 |
| oclc_num | 975241084 |
| open_access_boolean | |
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| owner_facet | DE-1050 DE-573 DE-19 DE-BY-UBM DE-91 DE-BY-TUM DE-1028 |
| physical | xv, 569 Seiten Illustrationen, Diagramme |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Pearson |
| record_format | marc |
| spelling | Hooley, Graham J. Verfasser (DE-588)170348342 aut Marketing strategy & competitive positioning Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd Marketing strategy and competitive positioning Sixth edition Harlow Pearson 2017 xv, 569 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketing Business planning Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Positionierung Marketing (DE-588)4503311-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 s Positionierung Marketing (DE-588)4503311-0 s DE-188 Piercy, Nigel 1953-2017 Verfasser (DE-588)170152138 aut Nicoulaud, Brigitte M. Verfasser (DE-588)170757188 aut Rudd, John M. Verfasser (DE-588)1128337185 aut Erscheint auch als Online-Ausgabe, EPUB 978-1-292-17145-6 Erscheint auch als Online-Ausgabe, PDF 978-1-292-01734-1 |
| spellingShingle | Hooley, Graham J. Piercy, Nigel 1953-2017 Nicoulaud, Brigitte M. Rudd, John M. Marketing strategy & competitive positioning Marketing Business planning Marketingstrategie (DE-588)4120697-6 gnd Positionierung Marketing (DE-588)4503311-0 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4503311-0 |
| title | Marketing strategy & competitive positioning |
| title_alt | Marketing strategy and competitive positioning |
| title_auth | Marketing strategy & competitive positioning |
| title_exact_search | Marketing strategy & competitive positioning |
| title_full | Marketing strategy & competitive positioning Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd |
| title_fullStr | Marketing strategy & competitive positioning Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd |
| title_full_unstemmed | Marketing strategy & competitive positioning Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd |
| title_short | Marketing strategy & competitive positioning |
| title_sort | marketing strategy competitive positioning |
| topic | Marketing Business planning Marketingstrategie (DE-588)4120697-6 gnd Positionierung Marketing (DE-588)4503311-0 gnd |
| topic_facet | Marketing Business planning Marketingstrategie Positionierung Marketing |
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