Popular music as promotion: music and branding in the digital age
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, UK
Polity Press
2017
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | vii, 200 Seiten |
| ISBN: | 9780745692210 0745692214 9780745692227 0745692222 |
Staff View
MARC
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| 650 | 4 | |a Branding (Marketing) | |
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Record in the Search Index
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| adam_text | Contents
Acknowledgements vi
Introduction: Popular Music, Branding and
Promotional Culture 1
1 From Commodities to Commercials? The Rise
of Promotion in the Music Industries 18
2 Capitalizing on Music: From Sound Recordings
to Artist-brands 43
3 Brands: The New Gatekeepers 85
4 Flexible Capitalism and Popular Music:
Branding Culture, Designing Difference 126
5 Conclusions 153
Notes 164
References 167
Index 190
|
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| dewey-hundreds | 700 - The arts |
| dewey-ones | 781 - General principles and musical forms |
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| dewey-tens | 780 - Music |
| discipline | Musikwissenschaft |
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| isbn | 9780745692210 0745692214 9780745692227 0745692222 |
| language | English |
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| spelling | Meier, Leslie M. Verfasser aut Popular music as promotion music and branding in the digital age Leslie M. Meier Cambridge, UK Polity Press 2017 vii, 200 Seiten txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Music trade Sound recordings Marketing Music in advertising Branding (Marketing) Musikwirtschaft (DE-588)4268614-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Popmusik (DE-588)4046781-8 gnd rswk-swf Neue Medien (DE-588)4196910-8 gnd rswk-swf Tonträger (DE-588)4134364-5 gnd rswk-swf Musikwirtschaft (DE-588)4268614-3 s Popmusik (DE-588)4046781-8 s Tonträger (DE-588)4134364-5 s Marketing (DE-588)4037589-4 s Neue Medien (DE-588)4196910-8 s DE-604 Digitalisierung BSB Muenchen - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029606050&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Meier, Leslie M. Popular music as promotion music and branding in the digital age Music trade Sound recordings Marketing Music in advertising Branding (Marketing) Musikwirtschaft (DE-588)4268614-3 gnd Marketing (DE-588)4037589-4 gnd Popmusik (DE-588)4046781-8 gnd Neue Medien (DE-588)4196910-8 gnd Tonträger (DE-588)4134364-5 gnd |
| subject_GND | (DE-588)4268614-3 (DE-588)4037589-4 (DE-588)4046781-8 (DE-588)4196910-8 (DE-588)4134364-5 |
| title | Popular music as promotion music and branding in the digital age |
| title_auth | Popular music as promotion music and branding in the digital age |
| title_exact_search | Popular music as promotion music and branding in the digital age |
| title_full | Popular music as promotion music and branding in the digital age Leslie M. Meier |
| title_fullStr | Popular music as promotion music and branding in the digital age Leslie M. Meier |
| title_full_unstemmed | Popular music as promotion music and branding in the digital age Leslie M. Meier |
| title_short | Popular music as promotion |
| title_sort | popular music as promotion music and branding in the digital age |
| title_sub | music and branding in the digital age |
| topic | Music trade Sound recordings Marketing Music in advertising Branding (Marketing) Musikwirtschaft (DE-588)4268614-3 gnd Marketing (DE-588)4037589-4 gnd Popmusik (DE-588)4046781-8 gnd Neue Medien (DE-588)4196910-8 gnd Tonträger (DE-588)4134364-5 gnd |
| topic_facet | Music trade Sound recordings Marketing Music in advertising Branding (Marketing) Musikwirtschaft Marketing Popmusik Neue Medien Tonträger |
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