Touch. Point. Sieg.: Kommunikation in Zeiten der digitalen Transformation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Offenbach
GABAL
[2016]
|
| Ausgabe: | 2. Auflage |
| Schlagworte: | |
| Beschreibung: | Literaturverzeichnis Seite 369-374 |
| Beschreibung: | 382 Seiten Illustrationen, Diagramme 23 cm x 15.6 cm, 600 g |
| ISBN: | 9783869366944 |
Internformat
MARC
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| 100 | 1 | |a Schüller, Anne M. |e Verfasser |0 (DE-588)124401945 |4 aut | |
| 245 | 1 | 0 | |a Touch. Point. Sieg. |b Kommunikation in Zeiten der digitalen Transformation |c Anne M. Schüller |
| 250 | |a 2. Auflage | ||
| 264 | 1 | |a Offenbach |b GABAL |c [2016] | |
| 264 | 4 | |c © 2016 | |
| 300 | |a 382 Seiten |b Illustrationen, Diagramme |c 23 cm x 15.6 cm, 600 g | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturverzeichnis Seite 369-374 | ||
| 650 | 0 | 7 | |a World Wide Web 2.0 |0 (DE-588)7548364-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Computerunterstützte Kommunikation |0 (DE-588)4535905-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Digitale Revolution |0 (DE-588)7854804-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 653 | |a Arbeitswelt | ||
| 653 | |a Berührungspunkte | ||
| 653 | |a Customer Journey | ||
| 653 | |a Digitalisierung | ||
| 653 | |a Empfehlungsmarketing | ||
| 653 | |a Kommunikation | ||
| 653 | |a Kunde | ||
| 653 | |a Kundenbeziehung | ||
| 653 | |a Kundenbeziehungsmanagement | ||
| 653 | |a Kundenbeziehungspflege | ||
| 653 | |a Loyalität | ||
| 653 | |a Marketing | ||
| 653 | |a Multisensorik | ||
| 653 | |a Personas | ||
| 653 | |a Touchpoint-Analyse | ||
| 653 | |a Touchpoint-Management | ||
| 653 | |a Touchpoints | ||
| 653 | |a Zukunft | ||
| 653 | |a digitale Transformation | ||
| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 1 | |a Digitale Revolution |0 (DE-588)7854804-4 |D s |
| 689 | 0 | 2 | |a World Wide Web 2.0 |0 (DE-588)7548364-6 |D s |
| 689 | 0 | 3 | |a Kundenmanagement |0 (DE-588)4236865-0 |D s |
| 689 | 0 | 4 | |a Computerunterstützte Kommunikation |0 (DE-588)4535905-2 |D s |
| 689 | 0 | |5 DE-604 | |
| 710 | 2 | |a GABAL-Verlag GmbH |0 (DE-588)1065499280 |4 pbl | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029601069 | ||
Datensatz im Suchindex
| _version_ | 1804177329249845248 |
|---|---|
| any_adam_object | |
| author | Schüller, Anne M. |
| author_GND | (DE-588)124401945 |
| author_facet | Schüller, Anne M. |
| author_role | aut |
| author_sort | Schüller, Anne M. |
| author_variant | a m s am ams |
| building | Verbundindex |
| bvnumber | BV044194391 |
| classification_rvk | QP 345 QP 620 QP 650 |
| ctrlnum | (OCoLC)947087848 (DE-599)BVBBV044194391 |
| dewey-full | 658.812 650 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management 650 - Management and auxiliary services |
| dewey-raw | 658.812 650 |
| dewey-search | 658.812 650 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. Auflage |
| format | Book |
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| id | DE-604.BV044194391 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:46:21Z |
| institution | BVB |
| institution_GND | (DE-588)1065499280 |
| isbn | 9783869366944 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029601069 |
| oclc_num | 947087848 |
| open_access_boolean | |
| owner | DE-573 DE-898 DE-BY-UBR DE-739 DE-1047 DE-706 DE-1102 DE-Aug4 DE-1049 |
| owner_facet | DE-573 DE-898 DE-BY-UBR DE-739 DE-1047 DE-706 DE-1102 DE-Aug4 DE-1049 |
| physical | 382 Seiten Illustrationen, Diagramme 23 cm x 15.6 cm, 600 g |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | GABAL |
| record_format | marc |
| spelling | Schüller, Anne M. Verfasser (DE-588)124401945 aut Touch. Point. Sieg. Kommunikation in Zeiten der digitalen Transformation Anne M. Schüller 2. Auflage Offenbach GABAL [2016] © 2016 382 Seiten Illustrationen, Diagramme 23 cm x 15.6 cm, 600 g txt rdacontent n rdamedia nc rdacarrier Literaturverzeichnis Seite 369-374 World Wide Web 2.0 (DE-588)7548364-6 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Computerunterstützte Kommunikation (DE-588)4535905-2 gnd rswk-swf Digitale Revolution (DE-588)7854804-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Arbeitswelt Berührungspunkte Customer Journey Digitalisierung Empfehlungsmarketing Kommunikation Kunde Kundenbeziehung Kundenbeziehungsmanagement Kundenbeziehungspflege Loyalität Marketing Multisensorik Personas Touchpoint-Analyse Touchpoint-Management Touchpoints Zukunft digitale Transformation Unternehmen (DE-588)4061963-1 s Digitale Revolution (DE-588)7854804-4 s World Wide Web 2.0 (DE-588)7548364-6 s Kundenmanagement (DE-588)4236865-0 s Computerunterstützte Kommunikation (DE-588)4535905-2 s DE-604 GABAL-Verlag GmbH (DE-588)1065499280 pbl |
| spellingShingle | Schüller, Anne M. Touch. Point. Sieg. Kommunikation in Zeiten der digitalen Transformation World Wide Web 2.0 (DE-588)7548364-6 gnd Kundenmanagement (DE-588)4236865-0 gnd Computerunterstützte Kommunikation (DE-588)4535905-2 gnd Digitale Revolution (DE-588)7854804-4 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)7548364-6 (DE-588)4236865-0 (DE-588)4535905-2 (DE-588)7854804-4 (DE-588)4061963-1 |
| title | Touch. Point. Sieg. Kommunikation in Zeiten der digitalen Transformation |
| title_auth | Touch. Point. Sieg. Kommunikation in Zeiten der digitalen Transformation |
| title_exact_search | Touch. Point. Sieg. Kommunikation in Zeiten der digitalen Transformation |
| title_full | Touch. Point. Sieg. Kommunikation in Zeiten der digitalen Transformation Anne M. Schüller |
| title_fullStr | Touch. Point. Sieg. Kommunikation in Zeiten der digitalen Transformation Anne M. Schüller |
| title_full_unstemmed | Touch. Point. Sieg. Kommunikation in Zeiten der digitalen Transformation Anne M. Schüller |
| title_short | Touch. Point. Sieg. |
| title_sort | touch point sieg kommunikation in zeiten der digitalen transformation |
| title_sub | Kommunikation in Zeiten der digitalen Transformation |
| topic | World Wide Web 2.0 (DE-588)7548364-6 gnd Kundenmanagement (DE-588)4236865-0 gnd Computerunterstützte Kommunikation (DE-588)4535905-2 gnd Digitale Revolution (DE-588)7854804-4 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | World Wide Web 2.0 Kundenmanagement Computerunterstützte Kommunikation Digitale Revolution Unternehmen |
| work_keys_str_mv | AT schullerannem touchpointsiegkommunikationinzeitenderdigitalentransformation AT gabalverlaggmbh touchpointsiegkommunikationinzeitenderdigitalentransformation |