Verfügbarkeit: Targeting using augmented data in database marketing

Targeting using augmented data in database marketing: decision factors for evaluating external sources

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Bibliographische Detailangaben
1. Verfasser:	Hüttenrauch, Bettina 1986- (VerfasserIn)
Format:	Abschlussarbeit Buch
Sprache:	English
Veröffentlicht:	Wiesbaden Springer Gabler [2016]
Schlagworte:	Direktmarketing Database-Marketing Datenbank Datenmanagement Data Augmentation KJS Customer insights Customer segmentation Data fusion Data science Direct marketing Hochschulschrift
Online-Zugang:	Inhaltstext Inhaltsverzeichnis
Beschreibung:	XXII, 343 Seiten Illustrationen 21 cm
ISBN:	9783658145767 3658145765

Internformat

MARC


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Datensatz im Suchindex

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dewey-ones	658 - General management
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dewey-search	658.872
dewey-sort	3658.872
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Thesis Book
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spelling	Hüttenrauch, Bettina 1986- Verfasser (DE-588)1105066193 aut Targeting using augmented data in database marketing decision factors for evaluating external sources Bettina Hüttenrauch Wiesbaden Springer Gabler [2016] XXII, 343 Seiten Illustrationen 21 cm txt rdacontent n rdamedia nc rdacarrier Dissertation Johannes Gutenberg-Universität Mainz 2015 Direktmarketing (DE-588)4012421-6 gnd rswk-swf Database-Marketing (DE-588)4263308-4 gnd rswk-swf Datenbank (DE-588)4011119-2 gnd rswk-swf Datenmanagement (DE-588)4213132-7 gnd rswk-swf Data Augmentation (DE-588)4825966-4 gnd rswk-swf KJS Customer insights Customer segmentation Data fusion Data science Direct marketing (DE-588)4113937-9 Hochschulschrift gnd-content Database-Marketing (DE-588)4263308-4 s Data Augmentation (DE-588)4825966-4 s Datenmanagement (DE-588)4213132-7 s DE-604 Direktmarketing (DE-588)4012421-6 s Datenbank (DE-588)4011119-2 s 1\p DE-604 Springer Fachmedien Wiesbaden (DE-588)1043386068 pbl Erscheint auch als Online-Ausgabe Hüttenrauch, Bettina, 1986- Targeting Using Augmented Data in Database Marketing X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=477c52893e1249e3b703f6058c6eaf15&prov=M&dok_var=1&dok_ext=htm Inhaltstext B:DE-101 application/pdf http://d-nb.info/1102384240/04 Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Hüttenrauch, Bettina 1986- Targeting using augmented data in database marketing decision factors for evaluating external sources Direktmarketing (DE-588)4012421-6 gnd Database-Marketing (DE-588)4263308-4 gnd Datenbank (DE-588)4011119-2 gnd Datenmanagement (DE-588)4213132-7 gnd Data Augmentation (DE-588)4825966-4 gnd
subject_GND	(DE-588)4012421-6 (DE-588)4263308-4 (DE-588)4011119-2 (DE-588)4213132-7 (DE-588)4825966-4 (DE-588)4113937-9
title	Targeting using augmented data in database marketing decision factors for evaluating external sources
title_auth	Targeting using augmented data in database marketing decision factors for evaluating external sources
title_exact_search	Targeting using augmented data in database marketing decision factors for evaluating external sources
title_full	Targeting using augmented data in database marketing decision factors for evaluating external sources Bettina Hüttenrauch
title_fullStr	Targeting using augmented data in database marketing decision factors for evaluating external sources Bettina Hüttenrauch
title_full_unstemmed	Targeting using augmented data in database marketing decision factors for evaluating external sources Bettina Hüttenrauch
title_short	Targeting using augmented data in database marketing
title_sort	targeting using augmented data in database marketing decision factors for evaluating external sources
title_sub	decision factors for evaluating external sources
topic	Direktmarketing (DE-588)4012421-6 gnd Database-Marketing (DE-588)4263308-4 gnd Datenbank (DE-588)4011119-2 gnd Datenmanagement (DE-588)4213132-7 gnd Data Augmentation (DE-588)4825966-4 gnd
topic_facet	Direktmarketing Database-Marketing Datenbank Datenmanagement Data Augmentation Hochschulschrift
url	http://deposit.dnb.de/cgi-bin/dokserv?id=477c52893e1249e3b703f6058c6eaf15&prov=M&dok_var=1&dok_ext=htm http://d-nb.info/1102384240/04
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