Evaluating public relations: a guide to planning, research and measurement
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London, [England]
Kogan Page
2014
|
| Ausgabe: | Third edition |
| Schriftenreihe: | PR in Practice
|
| Schlagworte: | |
| Beschreibung: | Description based on print version record |
| Beschreibung: | 1 online resource (208 pages) illustrations |
| ISBN: | 9780749468897 9780749468903 |
Internformat
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| 100 | 1 | |a Watson, Tom |d 1950- |4 aut | |
| 245 | 1 | 0 | |a Evaluating public relations |b a guide to planning, research and measurement |c Tom Watson and Paul Noble |
| 250 | |a Third edition | ||
| 264 | 1 | |a London, [England] |b Kogan Page |c 2014 | |
| 264 | 4 | |c © 2014 | |
| 300 | |a 1 online resource (208 pages) |b illustrations | ||
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| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a PR in Practice | |
| 500 | |a Description based on print version record | ||
| 650 | 4 | |a Public relations |x Evaluation | |
| 650 | 4 | |a Public relations |x Evaluation |v Case studies | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 700 | 1 | |a Noble, Paul |d 1955- |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Evaluating public relations : a guide to planning, research and measurement |
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Datensatz im Suchindex
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| author | Watson, Tom 1950- Noble, Paul 1955- |
| author_facet | Watson, Tom 1950- Noble, Paul 1955- |
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| author_sort | Watson, Tom 1950- |
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| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Third edition |
| format | Electronic eBook |
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| id | DE-604.BV044185794 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:46:06Z |
| institution | BVB |
| isbn | 9780749468897 9780749468903 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029592585 |
| oclc_num | 880827283 |
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| publishDate | 2014 |
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| publisher | Kogan Page |
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| series2 | PR in Practice |
| spelling | Watson, Tom 1950- aut Evaluating public relations a guide to planning, research and measurement Tom Watson and Paul Noble Third edition London, [England] Kogan Page 2014 © 2014 1 online resource (208 pages) illustrations txt rdacontent c rdamedia cr rdacarrier PR in Practice Description based on print version record Public relations Evaluation Public relations Evaluation Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content Noble, Paul 1955- aut Erscheint auch als Druck-Ausgabe Evaluating public relations : a guide to planning, research and measurement |
| spellingShingle | Watson, Tom 1950- Noble, Paul 1955- Evaluating public relations a guide to planning, research and measurement Public relations Evaluation Public relations Evaluation Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | Evaluating public relations a guide to planning, research and measurement |
| title_auth | Evaluating public relations a guide to planning, research and measurement |
| title_exact_search | Evaluating public relations a guide to planning, research and measurement |
| title_full | Evaluating public relations a guide to planning, research and measurement Tom Watson and Paul Noble |
| title_fullStr | Evaluating public relations a guide to planning, research and measurement Tom Watson and Paul Noble |
| title_full_unstemmed | Evaluating public relations a guide to planning, research and measurement Tom Watson and Paul Noble |
| title_short | Evaluating public relations |
| title_sort | evaluating public relations a guide to planning research and measurement |
| title_sub | a guide to planning, research and measurement |
| topic | Public relations Evaluation Public relations Evaluation Case studies |
| topic_facet | Public relations Evaluation Public relations Evaluation Case studies Fallstudiensammlung |
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