Marketing Calculator: Measuring and Managing Return on Marketing Investment
surrounding the measurement of marketing effectiveness. More than that however, is how each of the concepts can be directly applied to their marketing environment. Each of the concepts are applied to the different types of businesses (business-to-business, OEM, consumer, NGO and others) so they can...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken
John Wiley & Sons, Incorporated
2012
|
| Edition: | 1st ed |
| Subjects: | |
| Summary: | surrounding the measurement of marketing effectiveness. More than that however, is how each of the concepts can be directly applied to their marketing environment. Each of the concepts are applied to the different types of businesses (business-to-business, OEM, consumer, NGO and others) so they can quickly make them actionable |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 online resource (304 pages) |
| ISBN: | 9781118507827 9780470823958 |
Staff View
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| author | Powell, Guy R. |
| author_facet | Powell, Guy R. |
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| dewey-sort | 3658.8 |
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| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV044184721 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:46:04Z |
| institution | BVB |
| isbn | 9781118507827 9780470823958 |
| language | English |
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| publishDate | 2012 |
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| publisher | John Wiley & Sons, Incorporated |
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| spelling | Powell, Guy R. Verfasser aut Marketing Calculator Measuring and Managing Return on Marketing Investment 1st ed Hoboken John Wiley & Sons, Incorporated 2012 © 2008 1 online resource (304 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources surrounding the measurement of marketing effectiveness. More than that however, is how each of the concepts can be directly applied to their marketing environment. Each of the concepts are applied to the different types of businesses (business-to-business, OEM, consumer, NGO and others) so they can quickly make them actionable Marketing - Cost effectiveness Marketing - Management Erscheint auch als Druck-Ausgabe Powell, Guy R . Marketing Calculator : Measuring and Managing Return on Marketing Investment |
| spellingShingle | Powell, Guy R. Marketing Calculator Measuring and Managing Return on Marketing Investment Marketing - Cost effectiveness Marketing - Management |
| title | Marketing Calculator Measuring and Managing Return on Marketing Investment |
| title_auth | Marketing Calculator Measuring and Managing Return on Marketing Investment |
| title_exact_search | Marketing Calculator Measuring and Managing Return on Marketing Investment |
| title_full | Marketing Calculator Measuring and Managing Return on Marketing Investment |
| title_fullStr | Marketing Calculator Measuring and Managing Return on Marketing Investment |
| title_full_unstemmed | Marketing Calculator Measuring and Managing Return on Marketing Investment |
| title_short | Marketing Calculator |
| title_sort | marketing calculator measuring and managing return on marketing investment |
| title_sub | Measuring and Managing Return on Marketing Investment |
| topic | Marketing - Cost effectiveness Marketing - Management |
| topic_facet | Marketing - Cost effectiveness Marketing - Management |
| work_keys_str_mv | AT powellguyr marketingcalculatormeasuringandmanagingreturnonmarketinginvestment |