Bacon, T. R. (2004). The behavioral advantage: What the smartest, most successful companies do differently to win in the B2B arena. AMACOM.
Chicago-Zitierstil (17. Ausg.)Bacon, Terry R. The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena. New York: AMACOM, 2004.
MLA-Zitierstil (9. Ausg.)Bacon, Terry R. The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena. AMACOM, 2004.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.