Public relations on the Net: winning strategies to inform and influence the media, the investment community, the government, the public, and more!
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
AMACOM, American Management Association
c2002
|
| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xx, 444 p. |
| ISBN: | 0814471528 |
Internformat
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| 245 | 1 | 0 | |a Public relations on the Net |b winning strategies to inform and influence the media, the investment community, the government, the public, and more! |c Shel Holtz |
| 250 | |a 2nd ed | ||
| 264 | 1 | |a New York |b AMACOM, American Management Association |c c2002 | |
| 300 | |a xx, 444 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts | |
| 650 | 4 | |a Internet in public relations | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Holtz, Shel |
| author_facet | Holtz, Shel |
| author_role | aut |
| author_sort | Holtz, Shel |
| author_variant | s h sh |
| building | Verbundindex |
| bvnumber | BV044181892 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| contents | A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts |
| ctrlnum | (ZDB-30-PAD)EBC3001736 (ZDB-89-EBL)EBL3001736 (OCoLC)50926278 (DE-599)BVBBV044181892 |
| dewey-full | 659.2/0285/4678 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2/0285/4678 |
| dewey-search | 659.2/0285/4678 |
| dewey-sort | 3659.2 3285 44678 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
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| id | DE-604.BV044181892 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:46:00Z |
| institution | BVB |
| isbn | 0814471528 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029588737 |
| oclc_num | 50926278 |
| open_access_boolean | |
| physical | xx, 444 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | AMACOM, American Management Association |
| record_format | marc |
| spelling | Holtz, Shel Verfasser aut Public relations on the Net winning strategies to inform and influence the media, the investment community, the government, the public, and more! Shel Holtz 2nd ed New York AMACOM, American Management Association c2002 xx, 444 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts Internet in public relations Internet (DE-588)4308416-3 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s Internet (DE-588)4308416-3 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Holtz, Shel Public relations on the Net winning strategies to inform and influence the media, the investment community, the government, the public, and more! A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts Internet in public relations Internet (DE-588)4308416-3 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4308416-3 (DE-588)4043188-5 |
| title | Public relations on the Net winning strategies to inform and influence the media, the investment community, the government, the public, and more! |
| title_auth | Public relations on the Net winning strategies to inform and influence the media, the investment community, the government, the public, and more! |
| title_exact_search | Public relations on the Net winning strategies to inform and influence the media, the investment community, the government, the public, and more! |
| title_full | Public relations on the Net winning strategies to inform and influence the media, the investment community, the government, the public, and more! Shel Holtz |
| title_fullStr | Public relations on the Net winning strategies to inform and influence the media, the investment community, the government, the public, and more! Shel Holtz |
| title_full_unstemmed | Public relations on the Net winning strategies to inform and influence the media, the investment community, the government, the public, and more! Shel Holtz |
| title_short | Public relations on the Net |
| title_sort | public relations on the net winning strategies to inform and influence the media the investment community the government the public and more |
| title_sub | winning strategies to inform and influence the media, the investment community, the government, the public, and more! |
| topic | Internet in public relations Internet (DE-588)4308416-3 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Internet in public relations Internet Öffentlichkeitsarbeit |
| work_keys_str_mv | AT holtzshel publicrelationsonthenetwinningstrategiestoinformandinfluencethemediatheinvestmentcommunitythegovernmentthepublicandmore |