The challenges facing brand managers today:
Saved in:
| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Published: |
[Bradford]
Emerald Insight
2012
|
| Subjects: | |
| Item Description: | Includes bibliographical references |
| Physical Description: | p. [386]-488 |
| ISBN: | 9781781903612 9781781903629 |
Staff View
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Record in the Search Index
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| dewey-hundreds | 600 - Technology (Applied sciences) |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:45:45Z |
| institution | BVB |
| isbn | 9781781903612 9781781903629 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029579664 |
| oclc_num | 828743512 |
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| physical | p. [386]-488 |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Emerald Insight |
| record_format | marc |
| spelling | The challenges facing brand managers today guest editors, Francisco Guzmán and Oriol Iglesias [Bradford] Emerald Insight 2012 p. [386]-488 txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references New products Management New products Marketing Branding (Marketing) Advertising Brand name products Guzmán, Francisco Sonstige oth Iglesias, Oriol Sonstige oth |
| spellingShingle | The challenges facing brand managers today New products Management New products Marketing Branding (Marketing) Advertising Brand name products |
| title | The challenges facing brand managers today |
| title_auth | The challenges facing brand managers today |
| title_exact_search | The challenges facing brand managers today |
| title_full | The challenges facing brand managers today guest editors, Francisco Guzmán and Oriol Iglesias |
| title_fullStr | The challenges facing brand managers today guest editors, Francisco Guzmán and Oriol Iglesias |
| title_full_unstemmed | The challenges facing brand managers today guest editors, Francisco Guzmán and Oriol Iglesias |
| title_short | The challenges facing brand managers today |
| title_sort | the challenges facing brand managers today |
| topic | New products Management New products Marketing Branding (Marketing) Advertising Brand name products |
| topic_facet | New products Management New products Marketing Branding (Marketing) Advertising Brand name products |
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