The challenges facing brand managers today:
Gespeichert in:
Format: | Elektronisch E-Book |
---|---|
Sprache: | English |
Veröffentlicht: |
[Bradford]
Emerald Insight
2012
|
Schlagworte: | |
Beschreibung: | Includes bibliographical references |
Beschreibung: | p. [386]-488 |
ISBN: | 9781781903612 9781781903629 |
Internformat
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Datensatz im Suchindex
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any_adam_object | |
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dewey-full | 658.575 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.575 |
dewey-search | 658.575 |
dewey-sort | 3658.575 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
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illustrated | Not Illustrated |
indexdate | 2024-07-10T07:45:45Z |
institution | BVB |
isbn | 9781781903612 9781781903629 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029579664 |
oclc_num | 828743512 |
open_access_boolean | |
physical | p. [386]-488 |
psigel | ZDB-30-PAD ZDB-30-PBE |
publishDate | 2012 |
publishDateSearch | 2012 |
publishDateSort | 2012 |
publisher | Emerald Insight |
record_format | marc |
spelling | The challenges facing brand managers today guest editors, Francisco Guzmán and Oriol Iglesias [Bradford] Emerald Insight 2012 p. [386]-488 txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references New products Management New products Marketing Branding (Marketing) Advertising Brand name products Guzmán, Francisco Sonstige oth Iglesias, Oriol Sonstige oth |
spellingShingle | The challenges facing brand managers today New products Management New products Marketing Branding (Marketing) Advertising Brand name products |
title | The challenges facing brand managers today |
title_auth | The challenges facing brand managers today |
title_exact_search | The challenges facing brand managers today |
title_full | The challenges facing brand managers today guest editors, Francisco Guzmán and Oriol Iglesias |
title_fullStr | The challenges facing brand managers today guest editors, Francisco Guzmán and Oriol Iglesias |
title_full_unstemmed | The challenges facing brand managers today guest editors, Francisco Guzmán and Oriol Iglesias |
title_short | The challenges facing brand managers today |
title_sort | the challenges facing brand managers today |
topic | New products Management New products Marketing Branding (Marketing) Advertising Brand name products |
topic_facet | New products Management New products Marketing Branding (Marketing) Advertising Brand name products |
work_keys_str_mv | AT guzmanfrancisco thechallengesfacingbrandmanagerstoday AT iglesiasoriol thechallengesfacingbrandmanagerstoday |