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Persuasive signs: the semiotics of advertising

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Bibliographic Details
Main Author:	Beasley, Ron 1945- (Author)
Format:	Electronic eBook
Language:	English
Published:	Berlin Mouton de Gruyter 2002
Subjects:	Advertising Signs and symbols Semiotics Werbebotschaft Semiotik Werbesprache
Item Description:	Includes bibliographical references (p. [175]-190) and index
Physical Description:	xi, 193 p.
ISBN:	9783110173406 9783110888003

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MARC


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245	1	0	\|a Persuasive signs \|b the semiotics of advertising \|c by Ron Beasley, Marcel Danesi
264		1	\|a Berlin \|b Mouton de Gruyter \|c 2002
300			\|a xi, 193 p.
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700	1		\|a Danesi, Marcel \|d 1946- \|e Sonstige \|0 (DE-588)137512724 \|4 oth
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Record in the Search Index

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author	Beasley, Ron 1945-
author_GND	(DE-588)137512724
author_facet	Beasley, Ron 1945-
author_role	aut
author_sort	Beasley, Ron 1945-
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bvnumber	BV044165889
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dewey-full	659.1/01/4
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.1/01/4
dewey-search	659.1/01/4
dewey-sort	3659.1 11 14
dewey-tens	650 - Management and auxiliary services
discipline	Sprachwissenschaft Wirtschaftswissenschaften Literaturwissenschaft
format	Electronic eBook
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id	DE-604.BV044165889
illustrated	Not Illustrated
indexdate	2024-07-10T07:45:34Z
institution	BVB
isbn	9783110173406 9783110888003
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-029572734
oclc_num	843635316
open_access_boolean
physical	xi, 193 p.
psigel	ZDB-30-PAD ZDB-30-PBE
publishDate	2002
publishDateSearch	2002
publishDateSort	2002
publisher	Mouton de Gruyter
record_format	marc
spelling	Beasley, Ron 1945- Verfasser aut Persuasive signs the semiotics of advertising by Ron Beasley, Marcel Danesi Berlin Mouton de Gruyter 2002 xi, 193 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. [175]-190) and index Advertising Signs and symbols Semiotics Werbebotschaft (DE-588)4193382-5 gnd rswk-swf Semiotik (DE-588)4054498-9 gnd rswk-swf Werbesprache (DE-588)4065535-0 gnd rswk-swf Werbebotschaft (DE-588)4193382-5 s Semiotik (DE-588)4054498-9 s 1\p DE-604 Werbesprache (DE-588)4065535-0 s 2\p DE-604 Danesi, Marcel 1946- Sonstige (DE-588)137512724 oth Erscheint auch als Druck-Ausgabe, Hardcover 3-11-017340-9 Erscheint auch als Druck-Ausgabe, Paperback 3-11-017341-7 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Beasley, Ron 1945- Persuasive signs the semiotics of advertising Advertising Signs and symbols Semiotics Werbebotschaft (DE-588)4193382-5 gnd Semiotik (DE-588)4054498-9 gnd Werbesprache (DE-588)4065535-0 gnd
subject_GND	(DE-588)4193382-5 (DE-588)4054498-9 (DE-588)4065535-0
title	Persuasive signs the semiotics of advertising
title_auth	Persuasive signs the semiotics of advertising
title_exact_search	Persuasive signs the semiotics of advertising
title_full	Persuasive signs the semiotics of advertising by Ron Beasley, Marcel Danesi
title_fullStr	Persuasive signs the semiotics of advertising by Ron Beasley, Marcel Danesi
title_full_unstemmed	Persuasive signs the semiotics of advertising by Ron Beasley, Marcel Danesi
title_short	Persuasive signs
title_sort	persuasive signs the semiotics of advertising
title_sub	the semiotics of advertising
topic	Advertising Signs and symbols Semiotics Werbebotschaft (DE-588)4193382-5 gnd Semiotik (DE-588)4054498-9 gnd Werbesprache (DE-588)4065535-0 gnd
topic_facet	Advertising Signs and symbols Semiotics Werbebotschaft Semiotik Werbesprache
work_keys_str_mv	AT beasleyron persuasivesignsthesemioticsofadvertising AT danesimarcel persuasivesignsthesemioticsofadvertising

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