Persuasive signs: the semiotics of advertising
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin
Mouton de Gruyter
2002
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references (p. [175]-190) and index |
| Beschreibung: | xi, 193 p. |
| ISBN: | 9783110173406 9783110888003 |
Internformat
MARC
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| 100 | 1 | |a Beasley, Ron |d 1945- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Persuasive signs |b the semiotics of advertising |c by Ron Beasley, Marcel Danesi |
| 264 | 1 | |a Berlin |b Mouton de Gruyter |c 2002 | |
| 300 | |a xi, 193 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. [175]-190) and index | ||
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Signs and symbols | |
| 650 | 4 | |a Semiotics | |
| 650 | 0 | 7 | |a Werbebotschaft |0 (DE-588)4193382-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Semiotik |0 (DE-588)4054498-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbesprache |0 (DE-588)4065535-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbebotschaft |0 (DE-588)4193382-5 |D s |
| 689 | 0 | 1 | |a Semiotik |0 (DE-588)4054498-9 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Werbesprache |0 (DE-588)4065535-0 |D s |
| 689 | 1 | 1 | |a Semiotik |0 (DE-588)4054498-9 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Danesi, Marcel |d 1946- |e Sonstige |0 (DE-588)137512724 |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 3-11-017340-9 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 3-11-017341-7 |
| 912 | |a ZDB-30-PAD |a ZDB-30-PBE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029572734 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Beasley, Ron 1945- |
| author_GND | (DE-588)137512724 |
| author_facet | Beasley, Ron 1945- |
| author_role | aut |
| author_sort | Beasley, Ron 1945- |
| author_variant | r b rb |
| building | Verbundindex |
| bvnumber | BV044165889 |
| classification_rvk | ER 735 ES 155 ES 980 QP 632 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| ctrlnum | (ZDB-30-PAD)EBC935796 (ZDB-89-EBL)EBL935796 (OCoLC)843635316 (DE-599)BVBBV044165889 |
| dewey-full | 659.1/01/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/01/4 |
| dewey-search | 659.1/01/4 |
| dewey-sort | 3659.1 11 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Sprachwissenschaft Wirtschaftswissenschaften Literaturwissenschaft |
| format | Electronic eBook |
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| id | DE-604.BV044165889 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:45:34Z |
| institution | BVB |
| isbn | 9783110173406 9783110888003 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029572734 |
| oclc_num | 843635316 |
| open_access_boolean | |
| physical | xi, 193 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Mouton de Gruyter |
| record_format | marc |
| spelling | Beasley, Ron 1945- Verfasser aut Persuasive signs the semiotics of advertising by Ron Beasley, Marcel Danesi Berlin Mouton de Gruyter 2002 xi, 193 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. [175]-190) and index Advertising Signs and symbols Semiotics Werbebotschaft (DE-588)4193382-5 gnd rswk-swf Semiotik (DE-588)4054498-9 gnd rswk-swf Werbesprache (DE-588)4065535-0 gnd rswk-swf Werbebotschaft (DE-588)4193382-5 s Semiotik (DE-588)4054498-9 s 1\p DE-604 Werbesprache (DE-588)4065535-0 s 2\p DE-604 Danesi, Marcel 1946- Sonstige (DE-588)137512724 oth Erscheint auch als Druck-Ausgabe, Hardcover 3-11-017340-9 Erscheint auch als Druck-Ausgabe, Paperback 3-11-017341-7 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Beasley, Ron 1945- Persuasive signs the semiotics of advertising Advertising Signs and symbols Semiotics Werbebotschaft (DE-588)4193382-5 gnd Semiotik (DE-588)4054498-9 gnd Werbesprache (DE-588)4065535-0 gnd |
| subject_GND | (DE-588)4193382-5 (DE-588)4054498-9 (DE-588)4065535-0 |
| title | Persuasive signs the semiotics of advertising |
| title_auth | Persuasive signs the semiotics of advertising |
| title_exact_search | Persuasive signs the semiotics of advertising |
| title_full | Persuasive signs the semiotics of advertising by Ron Beasley, Marcel Danesi |
| title_fullStr | Persuasive signs the semiotics of advertising by Ron Beasley, Marcel Danesi |
| title_full_unstemmed | Persuasive signs the semiotics of advertising by Ron Beasley, Marcel Danesi |
| title_short | Persuasive signs |
| title_sort | persuasive signs the semiotics of advertising |
| title_sub | the semiotics of advertising |
| topic | Advertising Signs and symbols Semiotics Werbebotschaft (DE-588)4193382-5 gnd Semiotik (DE-588)4054498-9 gnd Werbesprache (DE-588)4065535-0 gnd |
| topic_facet | Advertising Signs and symbols Semiotics Werbebotschaft Semiotik Werbesprache |
| work_keys_str_mv | AT beasleyron persuasivesignsthesemioticsofadvertising AT danesimarcel persuasivesignsthesemioticsofadvertising |