Social TV: how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J.
John Wiley & Sons
2012
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| Subjects: | |
| Online Access: | DE-255 |
| Item Description: | Includes index |
| Physical Description: | xvi, 272 p. |
| ISBN: | 9781118167465 9781118226339 |
Staff View
MARC
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| 100 | 1 | |a Proulx, Mike |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Social TV |b how marketers can reach and engage audiences by connecting television to the web, social media, and mobile |c Mike Proulx, Stacey Shepatin |
| 246 | 1 | 3 | |a Social television |
| 264 | 1 | |a Hoboken, N.J. |b John Wiley & Sons |c 2012 | |
| 300 | |a xvi, 272 p. | ||
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| 500 | |a Includes index | ||
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Television programs |x Internet marketing | |
| 650 | 4 | |a Online social networks | |
| 650 | 4 | |a Television programs |x Social aspects | |
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| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Shepatin, Stacey |e Sonstige |4 oth | |
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Record in the Search Index
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| author | Proulx, Mike |
| author_facet | Proulx, Mike |
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| author_variant | m p mp |
| building | Verbundindex |
| bvnumber | BV044159737 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| ctrlnum | (ZDB-30-PAD)EBC818121 (ZDB-89-EBL)EBL818121 (OCoLC)785779944 (DE-599)BVBBV044159737 |
| dewey-full | 659.02854678 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.02854678 |
| dewey-search | 659.02854678 |
| dewey-sort | 3659.02854678 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044159737 |
| illustrated | Not Illustrated |
| indexdate | 2024-09-04T00:19:50Z |
| institution | BVB |
| isbn | 9781118167465 9781118226339 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029566582 |
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| physical | xvi, 272 p. |
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| publishDate | 2012 |
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| publisher | John Wiley & Sons |
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| spelling | Proulx, Mike Verfasser aut Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile Mike Proulx, Stacey Shepatin Social television Hoboken, N.J. John Wiley & Sons 2012 xvi, 272 p. txt rdacontent c rdamedia cr rdacarrier Includes index Gesellschaft Television programs Internet marketing Online social networks Television programs Social aspects Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Internet-TV (DE-588)7608126-6 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Kommunikationsstrategie (DE-588)4201794-4 s Internet-TV (DE-588)7608126-6 s 1\p DE-604 Shepatin, Stacey Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Proulx, Mike Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile Gesellschaft Television programs Internet marketing Online social networks Television programs Social aspects Kommunikationsstrategie (DE-588)4201794-4 gnd Unternehmen (DE-588)4061963-1 gnd Internet-TV (DE-588)7608126-6 gnd |
| subject_GND | (DE-588)4201794-4 (DE-588)4061963-1 (DE-588)7608126-6 |
| title | Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile |
| title_alt | Social television |
| title_auth | Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile |
| title_exact_search | Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile |
| title_full | Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile Mike Proulx, Stacey Shepatin |
| title_fullStr | Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile Mike Proulx, Stacey Shepatin |
| title_full_unstemmed | Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile Mike Proulx, Stacey Shepatin |
| title_short | Social TV |
| title_sort | social tv how marketers can reach and engage audiences by connecting television to the web social media and mobile |
| title_sub | how marketers can reach and engage audiences by connecting television to the web, social media, and mobile |
| topic | Gesellschaft Television programs Internet marketing Online social networks Television programs Social aspects Kommunikationsstrategie (DE-588)4201794-4 gnd Unternehmen (DE-588)4061963-1 gnd Internet-TV (DE-588)7608126-6 gnd |
| topic_facet | Gesellschaft Television programs Internet marketing Online social networks Television programs Social aspects Kommunikationsstrategie Unternehmen Internet-TV |
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