Street-smart advertising: how to win the battle of the buzz
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Lanham, Md.
Rowman & Littlefield Publishers
2010
|
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | xii, 244 p. |
| ISBN: | 9781442203365 |
Staff View
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| 100 | 1 | |a Berman, Margo |d 1947- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Street-smart advertising |b how to win the battle of the buzz |c Margo Berman |
| 264 | 1 | |a Lanham, Md. |b Rowman & Littlefield Publishers |c 2010 | |
| 300 | |a xii, 244 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Rev up your thinking with creative stimulation -- Play with typography's multiple personalities -- Ebrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Commercial art | |
| 650 | 4 | |a Graphic design (Typography) | |
| 650 | 4 | |a Advertising media planning | |
| 650 | 4 | |a Creation (Literary, artistic, etc.) | |
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| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-0-7425-4136-8 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-0-7425-4137-5 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-1-4422-0335-8 |
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Record in the Search Index
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| author | Berman, Margo 1947- |
| author_facet | Berman, Margo 1947- |
| author_role | aut |
| author_sort | Berman, Margo 1947- |
| author_variant | m b mb |
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| bvnumber | BV044148350 |
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| contents | Rev up your thinking with creative stimulation -- Play with typography's multiple personalities -- Ebrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers |
| ctrlnum | (ZDB-30-PAD)EBC616417 (ZDB-89-EBL)EBL616417 (OCoLC)671498598 (DE-599)BVBBV044148350 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044148350 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:45:04Z |
| institution | BVB |
| isbn | 9781442203365 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029555195 |
| oclc_num | 671498598 |
| open_access_boolean | |
| physical | xii, 244 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Rowman & Littlefield Publishers |
| record_format | marc |
| spelling | Berman, Margo 1947- Verfasser aut Street-smart advertising how to win the battle of the buzz Margo Berman Lanham, Md. Rowman & Littlefield Publishers 2010 xii, 244 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Rev up your thinking with creative stimulation -- Play with typography's multiple personalities -- Ebrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers Advertising Commercial art Graphic design (Typography) Advertising media planning Creation (Literary, artistic, etc.) Erscheint auch als Druck-Ausgabe, Hardcover 0-7425-4136-3 Erscheint auch als Druck-Ausgabe, Paperback 0-7425-4137-1 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-7425-4136-8 Erscheint auch als Druck-Ausgabe, Paperback 978-0-7425-4137-5 Erscheint auch als Druck-Ausgabe, Paperback 978-1-4422-0335-8 |
| spellingShingle | Berman, Margo 1947- Street-smart advertising how to win the battle of the buzz Rev up your thinking with creative stimulation -- Play with typography's multiple personalities -- Ebrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers Advertising Commercial art Graphic design (Typography) Advertising media planning Creation (Literary, artistic, etc.) |
| title | Street-smart advertising how to win the battle of the buzz |
| title_auth | Street-smart advertising how to win the battle of the buzz |
| title_exact_search | Street-smart advertising how to win the battle of the buzz |
| title_full | Street-smart advertising how to win the battle of the buzz Margo Berman |
| title_fullStr | Street-smart advertising how to win the battle of the buzz Margo Berman |
| title_full_unstemmed | Street-smart advertising how to win the battle of the buzz Margo Berman |
| title_short | Street-smart advertising |
| title_sort | street smart advertising how to win the battle of the buzz |
| title_sub | how to win the battle of the buzz |
| topic | Advertising Commercial art Graphic design (Typography) Advertising media planning Creation (Literary, artistic, etc.) |
| topic_facet | Advertising Commercial art Graphic design (Typography) Advertising media planning Creation (Literary, artistic, etc.) |
| work_keys_str_mv | AT bermanmargo streetsmartadvertisinghowtowinthebattleofthebuzz |