APA (7th ed.) Citation

Fisher-Buttinger, C. (2008). Connective branding: Building brand equity in a demanding world. Wiley.

Chicago Style (17th ed.) Citation

Fisher-Buttinger, Claudia. Connective Branding: Building Brand Equity in a Demanding World. Hoboken, NJ: Wiley, 2008.

MLA (9th ed.) Citation

Fisher-Buttinger, Claudia. Connective Branding: Building Brand Equity in a Demanding World. Wiley, 2008.