A short course in international marketing blunders: mistakes made by companies that should have known better
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Petaluma, CA
World Trade Press
c2009
|
| Edition: | 3rd ed |
| Series: | Short course in international trade series
|
| Subjects: | |
| Item Description: | Includes bibliographical references (p. 181-182) Includes web resources |
| Physical Description: | ix, 177 p |
| ISBN: | 9781607800088 9781607800804 |
Staff View
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| 245 | 1 | 0 | |a A short course in international marketing blunders |b mistakes made by companies that should have known better |c Michael White |
| 246 | 1 | 3 | |a International marketing blunders |
| 246 | 1 | 3 | |a Mistakes made by companies that should have known better |
| 250 | |a 3rd ed | ||
| 264 | 1 | |a Petaluma, CA |b World Trade Press |c c2009 | |
| 300 | |a ix, 177 p | ||
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| 337 | |b c |2 rdamedia | ||
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| 490 | 0 | |a Short course in international trade series | |
| 500 | |a Includes bibliographical references (p. 181-182) | ||
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| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a Business failures | |
| 650 | 4 | |a Export marketing | |
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| author | White, Michael 1951- |
| author_facet | White, Michael 1951- |
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| building | Verbundindex |
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| dewey-search | 658.8 658.848 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3rd ed |
| format | Electronic eBook |
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| id | DE-604.BV044136981 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:44:46Z |
| institution | BVB |
| isbn | 9781607800088 9781607800804 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029543826 |
| oclc_num | 703215407 |
| open_access_boolean | |
| physical | ix, 177 p |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | World Trade Press |
| record_format | marc |
| series2 | Short course in international trade series |
| spelling | White, Michael 1951- Verfasser aut A short course in international marketing blunders mistakes made by companies that should have known better Michael White International marketing blunders Mistakes made by companies that should have known better 3rd ed Petaluma, CA World Trade Press c2009 ix, 177 p txt rdacontent c rdamedia cr rdacarrier Short course in international trade series Includes bibliographical references (p. 181-182) Includes web resources Multinationales Unternehmen Business failures Export marketing International business enterprises Management |
| spellingShingle | White, Michael 1951- A short course in international marketing blunders mistakes made by companies that should have known better Multinationales Unternehmen Business failures Export marketing International business enterprises Management |
| title | A short course in international marketing blunders mistakes made by companies that should have known better |
| title_alt | International marketing blunders Mistakes made by companies that should have known better |
| title_auth | A short course in international marketing blunders mistakes made by companies that should have known better |
| title_exact_search | A short course in international marketing blunders mistakes made by companies that should have known better |
| title_full | A short course in international marketing blunders mistakes made by companies that should have known better Michael White |
| title_fullStr | A short course in international marketing blunders mistakes made by companies that should have known better Michael White |
| title_full_unstemmed | A short course in international marketing blunders mistakes made by companies that should have known better Michael White |
| title_short | A short course in international marketing blunders |
| title_sort | a short course in international marketing blunders mistakes made by companies that should have known better |
| title_sub | mistakes made by companies that should have known better |
| topic | Multinationales Unternehmen Business failures Export marketing International business enterprises Management |
| topic_facet | Multinationales Unternehmen Business failures Export marketing International business enterprises Management |
| work_keys_str_mv | AT whitemichael ashortcourseininternationalmarketingblundersmistakesmadebycompaniesthatshouldhaveknownbetter AT whitemichael internationalmarketingblunders AT whitemichael mistakesmadebycompaniesthatshouldhaveknownbetter |